NMPF’s Bjerga on the Push for Whole Milk

NMPF Executive Vice President Alan Bjerga tells viewers how they can get involved in the push to put whole milk back on school lunch menus in an interview with RFD-TV. NMPF has put a call to action on its website, nmpf.org, which allows Americans to write their lawmakers, urging them to vote “Yes” on the Whole Milk for Healthy Kids Act in the House of Representatives. The legislation has already passed the Senate and is expected to pass the House easily — if it can get onto an already crowded floor schedule.

 

Rollins Touts Milk Action Plan at Annual Meeting

ARLINGTON, TX – Agriculture Secretary Brooke Rollins touted the Trump administration’s milk action plan to support American dairy farmers today at NMPF’s annual meeting.   

“I want to be very clear. We will never stop fighting for those of you in the dairy industry and across rural America we have reached that golden age for our producers,” said Rollins, a Texas native who keynoted the Joint Annual Meeting hosted by NMPF, the United Dairy Board and the United Dairy Industry Association. “Dairy farmers have delivered for America for 250 years, and now it’s time for us to deliver for you.” 

Rollins spoke to roughly 750 farmers, cooperative leaders and industry professionals gathered to discuss industry topics ranging from an economic outlook to dairy labor challenges.NMPF, the largest U.S. dairy farmer group, is holding a series of discussions on policy issues throughout the meeting, ranging from the need to pass the Whole Milk for Healthy Kids Act to creating lasting labor solutions for U.S. dairy farmers.  

In her remarks, Rollins outlined USDA’s dairy priorities, outlining the administration’s four-point approach to support the industry, including:  

  • Incentivizing dairy consumption through changes to the Dietary Guidelines for Americans, expected in December or early January;  
  • Working to drive down input costs;
  • Facilitating investments in American milk processing; and
  • Expanding markets to help milk producers prosper.     

Rollins also noted the importance of farm-labor issues, pledging to seek federal changes to rules and regulations in coordination with the departments of Labor and Homeland Security while noting that broader changes will require congressional action. “We are acutely aware of the unique labor needs of the dairy industry,” she said.  

Rollins became the 33rd U.S. Secretary of Agriculture earlier this year after serving as the Founder, President, and Chief Executive Officer of the America First Policy Institute. During President Trump’s first administration, she was the Director of the Domestic Policy Council and Assistant to the President for Strategic Initiatives in the White House. She also previously served as Director of the Office of American Innovation. In these roles, she developed and managed the domestic policy agenda of the Trump administration. 

Rollins’s remarks kicked off a busy day at the conference, with remarks from immediate past NMPF Chairman Randy Mooney, newly elected NMPF Chairman Brian Rexing, and NMPF President & CEO Gregg Doud as well as a luncheon featuring awards from the National Dairy Farmers Assuring Responsible Management (FARM) Program and NMPF communications.  

A reception sampling top-performing cheeses from NMPF’s annual cheese contest is this evening.  

Rexing Elected New NMPF Chairman

ARLINGTON, TX – Brian Rexing, an Indiana dairy farmer and a member of the Dairy Farmers of America cooperative, was chosen as NMPF’s 15th chairman at the organization’s Joint Annual Meeting today.

“Thank you for giving me the opportunity to serve as your chairman,” said Rexing in his first remarks after being named to the position by NMPF’s Board of Governors.

“I may be stepping into this role, but it isn’t about me,” he said. “It’s about who we represent, and the future we’re building together.”

Rexing and his wife, Ranell, operate New Generation Dairy, near Owensville, IN milking 1,200 cows and farming 3,500 acres of corn, beans, wheat, and alfalfa. Brian is a fourth-generation farmer. Brian and Ranell have four children. He is the Vice President of Evansville Young Dairymen and received the Indiana Dairy Producer of the Year award 2010. In 2021, Brian purchased a meat processing plant with a retail store. Brian is a member of DFA’s Executive Committee.

Rexing succeeds Randy Mooney, who has served as NMPF’s chairman for the past 17 years. Mooney, who also serves as chairman for Dairy Farmers of America, will remain on NMPF’s Executive Committee, which also was elected today.

“It is one of the great honors of my life to work alongside so many dedicated farmer-leaders who care deeply about the future of dairy,” said Mooney. “I’m proud to pass the baton to Brian Rexing — a leader who carries forward the spirit of dedication, vision, and integrity that defines NMPF and our entire industry.”

NMPF’s Officers and Executive Committee will consist of:

  • Chairman Brian Rexing – Dairy Farmers of America
  • 1st Vice Chairman Cricket Jacquier – Agri-Mark
  • 2nd Vice Chairman Simon Vander Woude – California Dairies Inc.
  • Secretary Craig Caballero – United Dairymen of Arizona
  • Treasurer Pete Kappelman – Land O’Lakes
  • Sheryl Meshke – AMPI
  • Rob Vandenheuvel – California Dairies Inc.
  • Melvin Medeiros – Dairy Farmers of America
  • Randy Mooney – Dairy Farmers of America
  • Joel Eigenbrood – Foremost Farms
  • Brian Hemann – Lone Star
  • Jon Cowell – Maola Local Dairies
  • Doug Chapin – Michigan Milk Producers Association
  • Frank Doll – Prairie Farms
  • Jacob Larson – Southeast Milk Inc.

Today concluded the first full day of the Joint Annual Meeting held by NMPF and dairy checkoff organizations the National Dairy Board and the United Dairy Industry Association. The first day is devoted heavily to NMPF governance and director discussions on dairy policy and the future of the industry.

Also at the meeting, NMPF’s Board of Directors approved the organization’s policy positions and elected new members. New board members approved by NMPF delegates, a broader group than the board, include:

  • Amy Humphreys – Northwest Dairy Association
  • Kurt Williams – Lanco Pennland
  • Stephen Mancebo – Land O’Lakes
  • Brian Hemann – Lone Star Milk Producers
  • Will Dyt – California Dairies Inc.

The members awarded Honorary Directors for Life recognition to former NMPF Board members Jim Werkhoven of the Northwest Dairy Association and Joey Fernandes of Land O’Lakes.

The meeting of roughly 750 farmers and industry professionals continues through Wednesday, featuring breakout sessions on industry topics ranging from an economic outlook to the dairy labor challenges.

The annual meeting is also held in conjunction with NMPF’s Young Cooperators Leadership and Development program for younger dairy leaders, as well as NMPF’s annual cheese contest, which will announce winners tomorrow.

 

Rollins to Keynote NMPF Annual Meeting in Arlington, TX on Nov. 11

 

ARLINGTON, VA  U.S. Secretary of Agriculture Brooke Rollins will be joining hundreds of dairy farmers and cooperative leaders for a special keynote address during NMPF’s portion of its Joint Annual Meeting with dairy organizations at 9 a.m. tomorrow, Nov. 11, in Arlington, TX.

Rollins was sworn in as the 33rd U.S. Secretary of Agriculture on Feb. 13. Prior to this role, Rollins served as the Founder, President, and Chief Executive Officer of the America First Policy Institute. During President Trump’s first administration, she was the Director of the Domestic Policy Council and Assistant to the President for Strategic Initiatives in the White House. She also previously served as Director of the Office of American Innovation. In these roles, she developed and managed the domestic policy agenda of the Trump administration.

“Dairy farmers and their cooperatives extend a warm welcome to Brooke Rollins and appreciate the chance to hear from her and speak with her,” Gregg Doud, president & CEO of NMPF, said. “As an energetic advocate for dairy and for all of agriculture, we can’t imagine a more exciting opportunity than to learn more from her on how USDA is building a stronger future for farmers and for the entire nation.”

The keynote will be held at the Loew’s Arlington Hotel as part of the Joint Annual Meeting hosted by NMPF, the National Dairy Board and the United Dairy Industry Association.

The gathering of roughly 750 farmers and industry professionals began yesterday and continues through Wednesday, featuring breakout sessions on industry topics ranging from an economic outlook to dairy labor challenges.

NMPF’s Bleiberg Explains Dairy Policy Implications of “Big, Beautiful” Budget Bill


NMPF Executive Vice President Paul Bleiberg explains for listeners of Dairy Radio Now how the recently-passed “one big beautiful bill” will affect dairy policy, including extension for fie years of the Dairy Margin Coverage program.  He also forecasts whether Congress will tackle other elements of the next farm bill yet this year.

NMPF’s Hain Discusses FARM Animal Care Review Cycle on Dairy Radio Now

NMPF’s chief veterinary officer Meggan Hain explains for listeners of Dairy Radio Now how the FARM program’s Animal Care component is in the process of implementing the latest set of industry care standards, and how NMPF is organizing outreach and education sessions across the producer community to help facilitate the uptake of the program.

Whole Milk for Healthy Kids: Now is the Time

After years of patient effort, Congress seems headed for a long-overdue correction to misguided nutrition policy. The Whole Milk for Healthy Kids Act is moving forward, and with it an opportunity to better nourish the next generation of American schoolkids.

We’ve been down this road before. The same legislation passed the House of Representatives with overwhelming bipartisan support in 2023, but the Senate didn’t consider it before time expired in that Congress. This time, Senate prospects are stronger. Last month, the Senate Agriculture Committee reviewed the bill at a legislative hearing, which showcased the strong bipartisan support the measure enjoys.  Its House counterpart committee has already approved it, and we are hopeful for similar Senate action.

After that, the next step is the floor. With overwhelming bipartisan support in both chambers, this legislation is a chance for both parties to agree on something – and that’s too good of an opportunity for Congress to pass up. More likely, lawmakers will want to move quickly, showing their constituents a win on a popular – and important – issue.

From a nutrition standpoint, bringing whole and 2% milk back into schools, which the legislation would allow, is a no-brainer: Kids benefit from consuming high-quality nutrition, and whole milk is a high-quality nutritious food they will actually consume. This is even more important, considering that roughly 90 percent of the U.S. population does not meet current dairy recommendations, as USDA recently told the Senate Ag Committee.

School meals rules in effect since 2012 only allow 1% and fat-free milk options, ostensibly to reduce calorie intake and combat childhood obesity. That oversimplifies the complexities of child nutrition. Whole milk is a rich source of essential nutrients such as calcium, vitamin D, and potassium, all of which are crucial for the development of strong bones, teeth, and muscles. The fats present in whole milk also play a vital role in brain development and overall growth. Most importantly, kids prefer whole milk. That boosts consumption and reduces food waste. Better used, better-targeted nutrition is a compelling combination the Whole Milk for Healthy Kids Act would achieve.

Putting whole milk in schools also aligns with the latest dietary science. The demonization of dietary fats, particularly saturated fats found in whole milk, is being increasingly debunked – but the widespread misconceptions they have fostered take time to turn around. Emerging research suggests that saturated fats are not inherently detrimental when consumed as part of a balanced diet; in fact, they help absorb fat-soluble vitamins and provide long-lasting energy that is essential for active children. By excluding whole milk from school menus, we may be depriving children of these critical benefits.

We’re also depriving them of what parents overwhelmingly choose to serve them at home. In 2012, the year changes to school meals guidelines eliminated whole milk as an option, 69 percent of fluid milk bought at retail was whole or 2% milk. After a dozen years of kids being forced to consume only skim or 1%, that percentage rose to 81 percent. It’s time to stop swimming against the tide and align schools with parental choice.

Ultimately, the Whole Milk for Healthy Kids Act is about making informed, science-backed decisions that prioritize the health and future of our children. We’ve been active boosters of this legislation, sponsored in the House by Rep. Glenn ‘GT’ Thompson, R-PA, and Rep. Kim Schrier, D-WA, and in the Senate by Sen. Roger Marshall, R-KS, and Sen. Peter Welch, D-VT, every step of the way. As it moves forward, expect us to be asking for your support. (You can subscribe to our Advocacy Alerts, along with other NMPF publications, here.) This legislation is a meaningful step towards ensuring that every child has access to the essential nutrients they need to thrive. It isn’t an opportunity we want to miss.

The Whole Milk for Healthy Kids Act is not just a legislative proposal; it’s a path toward a healthier, more nutritionally sound future for our children. It’s vital that Congress moves swiftly to enact it into law. Our children’s health and well-being depend on it.


Gregg Doud

President & CEO, NMPF

 

NMPF’s Bleiberg Offers Update on House Legislation to Increase School Milk Choices

NMPF’s executive vice president Paul Bleiberg tells the listeners of Dairy Radio Now about the passage this week by the House Education and Workforce Committee of new legislation that would increase the range of milk options available to school children. The Whole Milk for Healthy Kids Act would give schools the option of serving 2% and whole milk once again.  The bill is now expected to move to the full House for further consideration.

NMPF’s Bjerga on Whole Milk, Lactose-Free Gains

 

Consumers are increasingly turning to whole milk, an important point to consider as Congress considers the Whole Milk for Healthy Kids Act, NMPF Executive Vice President Alan Bjerga says in an interview with Big Radio in Janesville, WI. Along with whole milk, consumers are also drinking more lactose-free varieties, an important part of the industry’s future.

NMPF’s Bleiberg Reviews Capitol Hill Agenda in New Year

NMPF’s executive vice president Paul Bleiberg discusses the current agenda for Congress as the leadership transitions in Washington from President Biden to President-elect Trump.  Bleiberg also highlights that the USDA plans to soon open the 2025 sign-up for the Dairy Margin Coverage program, for those farmers not already enrolled in the federal safety net.