It might sound crazy to think that a product that’s already in 94 percent of U.S. households has room to grow, but the numbers indicate it’s true. Here’s what we’re talking about:
This comes from a study done by the International Food Information Council, supported by NMPF and the International Dairy Foods Association, on consumption habits among diverse U.S. populations. What’s striking is that, even though self-reported lactose intolerance among non-White populations runs at roughly 30 percent (according to the same study), clear majorities among Black, Hispanic and Asian/Pacific Islander populations haven’t even tried milk that addresses that intolerance, forgoing an option that provides 13 essential nutrients. And presumably, some of those non-milk drinkers are in that 6 percent who don’t have it in their refrigerators.
(And conversely, some of that 94 percent must include lactose-intolerant consumers. Are they taking lactase pills to aid in digestion? Are other household members the milk drinkers? There’s still much to know.)
The point is this: At a time when the committee drafting recommendations for the next Dietary Guidelines for Americans is looking at nutrition science and contemplating recommendations that are appropriate to the lived experiences of a wide range of Americans, it’s important to meet people where they are. For the overwhelming majority of them, that means a place where they have milk in the fridge. Those who aren’t there are in a place where awareness of the numerous ways to benefit from dairy nutrition, regardless of lactose tolerance, isn’t what it needs to be.
That suggests a need to double down on offering dairy’s benefits in a way that’s tailored to the needs of individual communities. It means listening to communities that value dairy and wish it could be offered more readily, in more accessible forms. It means serving that 94 percent of households with milk — and using the tools available to raise that percentage. It emphatically does not mean de-emphasizing dairy as a critical nutritional option for all Americans — or even worse, suggesting it be replaced by sources that aren’t nutritionally equivalent.
NMPF has a call to action that dairy advocates can use to help get this message across. Public health, and the best public health guidance, is important to all Americans. And dairy is ready to provide high-quality nutrition that’s affordable and accessible to all.