Dairy Champions Prod FDA to Enforce Dairy Terms at Legislative Hearing

NMPF helped several dairy champions in both parties shine a spotlight on the Food and Drug Administration’s decades-long refusal to enforce dairy product standards of identity Sept. 10 when Jim Jones, the agency’s Deputy Commissioner for Human Foods, appeared at a congressional hearing on FDA’s human foods program.

The House Energy and Commerce Committee’s Health Subcommittee hearing examined numerous bipartisan bills, including the NMPF-backed DAIRY PRIDE Act (H.R. 1462) to compel FDA to enforce dairy standards of identity in the interest of public health and truth in labeling. The bill is sponsored by Representatives John Joyce, R-PA, Ann Kuster, D-NH, Mike Simpson, R-ID, Joe Courtney, D-CT, Derrick Van Orden, R-WI, and Angie Craig, D-MN. Senators Tammy Baldwin, D-WI, Jim Risch, R-ID, Peter Welch, D-VT, and Susan Collins, R-ME, are leading the bill in the Senate.

In an exchange with Jones, Rep. Joyce, the bill’s lead House sponsor, said the agency’s 2023 draft guidance regarding the labeling of plant-based milk alternatives is woefully inadequate. That draft guidance suggested that plant-based product manufacturers disclose on their packaging the nutritional deficiencies of their products relative to real milk, but it made no attempt to discourage manufacturers from using the term ‘milk’ in the name of the product.

“The nutritional value of dairy products is superior to these imitators” and should not be sold in dairy cases, said Joyce. “Simply urging companies to spell out the nutritional deficiency will not solve the problem of consumer confusion, which stems from assumptions based on the use of the term ‘milk’. And ‘milk’, I am concluding with you today, comes from a lactating mammal, and the imitators – the fakes – are simply not milk.”

Backed by numerous public health organizations, including the American Academy of Pediatrics, NMPF has long argued that consumers do not fully understand the nutritional differences between real dairy and its plant-based imitators. Rep. Kuster put emphasis on this point, stating that “so many public health organizations, including the American Academy of Pediatrics, have urged FDA to remove the term ‘milk’ from plant-based beverages.”

Finally, Rep. Kat Cammack, R-FL, a DAIRY PRIDE cosponsor, pressed Jones for a timeline on when FDA would make last year’s draft guidance final. FDA said after the hearing its expectation was that the guidance should be published by the end of 2025.

Dairy Diversity Ready to Grow

It might sound crazy to think that a product that’s already in 94 percent of U.S. households has room to grow, but the numbers indicate it’s true. Here’s what we’re talking about:

This comes from a study done by the International Food Information Council, supported by NMPF and the International Dairy Foods Association, on consumption habits among diverse U.S. populations. What’s striking is that, even though self-reported lactose intolerance among non-White populations runs at roughly 30 percent (according to the same study), clear majorities among Black, Hispanic and Asian/Pacific Islander populations haven’t even tried milk that addresses that intolerance, forgoing an option that provides 13 essential nutrients. And presumably, some of those non-milk drinkers are in that 6 percent who don’t have it in their refrigerators.

(And conversely, some of that 94 percent must include lactose-intolerant consumers. Are they taking lactase pills to aid in digestion? Are other household members the milk drinkers? There’s still much to know.)

The point is this: At a time when the committee drafting recommendations for the next Dietary Guidelines for Americans is looking at nutrition science and contemplating recommendations that are appropriate to the lived experiences of a wide range of Americans, it’s important to meet people where they are. For the overwhelming majority of them, that means a place where they have milk in the fridge. Those who aren’t there are in a place where awareness of the numerous ways to benefit from dairy nutrition, regardless of lactose tolerance, isn’t what it needs to be.

That suggests a need to double down on offering dairy’s benefits in a way that’s tailored to the needs of individual communities. It means listening to communities that value dairy and wish it could be offered more readily, in more accessible forms. It means serving that 94 percent of households with milk — and using the tools available to raise that percentage. It emphatically does not mean de-emphasizing dairy as a critical nutritional option for all Americans — or even worse, suggesting it be replaced by sources that aren’t nutritionally equivalent.

NMPF has a call to action that dairy advocates can use to help get this message across. Public health, and the best public health guidance, is important to all Americans. And dairy is ready to provide high-quality nutrition that’s affordable and accessible to all.

 

Dairy Radio Now Listeners Learn of House Hearing Examining FDA Labeling Failure

NMPF’s Executive Vice President Paul Bleiberg explains for Dairy Radio Now listeners why the House of Representatives held a hearing this week to examine how the Food and Drug Administration is focusing its resources. Bleiberg said Deputy FDA Commissioner Jim Jones faced scrutiny from lawmakers about the agency’s failure to enforce standards of identity for the labeling of plant-based dairy imitators, a point NMPF has been raising for years.

Congress can stand up for dairy’s nutrition

By Paul Bleiberg, Executive Vice President, Government Relations, National Milk Producers Federation

Milk and dairy products supply 13 essential nutrients, including three that continue to be identified as nutrients of public health concern: calcium, potassium, and vitamin D.

The U.S. Department of Agriculture and the Department of Health and Human Services have historically recognized dairy’s important value in the Dietary Guidelines for Americans, which are updated once every five years and are due next year. The 2025-2030 Dietary Guidelines should continue to maintain dairy as a distinct food group, one that does not include plant-based imitation products that are not nutritionally equivalent to real milk and do not deliver dairy’s unique nutrient package.

But before the new guidelines are completed, Congress has the opportunity this year to highlight dairy as a nutrition powerhouse that cannot be easily replicated. Below the radar of a tumultuous presidential election year, the bipartisan DAIRY PRIDE Act, introduced in both houses of Congress, has steadily picked up additional support, with nearly 50 members now cosponsoring the House measure.

The DAIRY PRIDE Act directs the Food and Drug Administration (FDA) to enforce dairy standards of identity, which are rooted in dairy’s critical nutrient profile and the fact that milk is the product of an animal that can’t be replicated by substitute ingredients or concocted in a lab. Standards of identity were developed to promote honesty and fair dealing in the interest of consumers. These terms, including “milk” and “cheese,” have come to carry distinct meaning in the minds of consumers, with built-in expectations for nutritional values.

FDA’s continued failure to require the proper labeling of plant-based alternative products is a public health problem, plain and simple. When consumers make misguided, but well-intentioned, decisions to purchase imitation products in place of real dairy, the result will be more and more Americans not meeting the recommended intake of dairy outlined in the Dietary Guidelines for Americans. Multiple public health organizations have given voice to this concern, urging that young children not be fed most plant-based alternatives in place of real dairy as their nutrition profiles are largely not equivalent.

After years of anticipation, FDA issued proposed guidance last year intended to address this topic. But while the agency acknowledged the nutritional inferiority of most plant-based imitation products relative to real dairy, FDA still made no attempt to dissuade the makers of these products from labeling them using dairy terms – the true cause of consumer confusion.

The DAIRY PRIDE Act would fix this by deeming mislabeled dairy imitators as misbranded. It then would require FDA to promptly require the proper labeling of alternative products – without the unfettered use of dairy terms. This pro-public health, truth-in-labeling bill would spotlight dairy as a unique source of essential, underconsumed nutrients and can swiftly pass Congress before year’s end.


This column originally appeared in Hoard’s Dairyman Intel on Aug. 15, 2024.

NMPF Defending Need for Dairy Foods in Dietary Guidelines Refresh

NMPF’s Director of Regulatory Affairs, Miquela Hanselman, explains to Dairy Radio Now listeners what to expect in the coming year from the federal government’s twice-a-decade-effort to generate food consumption recommendations through the Dietary Guidelines for Americans.  NMPF has been providing input the past two years to the scientific experts considering how dairy foods fit into an overall healthy diet, as the refreshed guidelines are due in 2025.

Members of Congress Press FDA to Enforce Dairy Terms for Better Public Health

NMPF helped members of Congress elevate the urgency for the Food and Drug Administration to finally enforce dairy product standards of identity through pointed questions asked when the agency appeared before Congress last month to present its fiscal year 2025 budget request.

Rep. Nick Langworthy, R-NY, raised the issue with FDA Commissioner Robert Califf when he appeared April 11 before the House Oversight and Accountability Committee.

Langworthy emphasized the significant research that has linked numerous health issues in children to the consumption of plant-based dairy imitators in place of real milk. He also pointed to the confusion that exists in the marketplace regarding the nutritional content of these imitation products, which NMPF and numerous public health organizations have conveyed to FDA.

Califf agreed with Langworthy on the importance of consumer understanding of the nutritional differences between dairy products and plant-based imitators. However, he suggested that court rulings have hamstrung the agency’s ability to require the proper use of terms on a product label.

That, however, wasn’t the end of the conversation.

Rep. John Moolenaar, R-MI, picked up where Langworthy left off when Califf appeared April 18 before the House Appropriations Subcommittee on Agriculture. Moolenaar followed up on Califf’s remarks the week prior, pointing out that court rulings do not prevent FDA from requiring plant-based dairy imitators to use disclaimers such as ‘substitute’ or ‘alternative,’ as NMPF had previously recommended in its 2019 Citizen Petition. Califf once again agreed with the need to ensure consumers are aware of the nutritional differences between products. However, in response to a follow up question from Moolenaar, he did not commit to using disclaimers in the interest of public health.

NMPF is grateful for the continued support from members of Congress in both parties who for years have urged FDA to simply do its job and enforce the law. The agency’s continued inaction underscores the importance of congressional passage of the bipartisan, bicameral DAIRY PRIDE Act that would solve this problem.

Overcoming challenges is what we do

By Randy Mooney, Chairman, NMPF Board of Directors

We’ve had a lot of achievements this year, but it’s also been a challenging time.

A year ago, costs on the farm were extremely high, but we had prices that would cover that. This year, costs are still high, but prices are down. That’s a lot of stress on the farm. And we’re also dealing with problems that we’ve dealt with for years.

There are labor problems; you just can’t find anybody to work. Supply chain disruptions are closer to the farm this year. It’s milk trucks getting milk off the farm; it’s feed trucks bringing feed into the farm. It’s getting simple parts that we took for granted we could get anytime we wanted to. There are geopolitical issues and extreme weather events.

We have challenges all the time, but it just seems like we continue to have more. It seems like we’re in the eye of a storm. But as farmers, we always anticipate a moment before the dawn, before things turn, before things get good again.

One of the things I’ve learned is that a lot of the world is envious of what we have.

They’re envious because we have the Farmers Assuring Responsible Management (FARM) Program, a self-governing program. We have a government that recognizes what we’re doing with sustainability — it’s not being mandated down from the top.

We’re taking care of our own. Today, we produce more milk using fewer and fewer natural resources. We’re revitalizing rural communities. For every dollar generated in dairy farming, it turns over three to seven times in local communities, generating $750 billion in the United States. That‘s pretty impressive.

We’re nourishing families around the world through milk’s unbeatable nutritional value. I’ve dairy farmed for a long time, through good times and bad times, but there’s never been a time that I haven’t laid my head down on my pillow at night and been proud of what I accomplished on my farm. We’re putting the most nourishing, most nutritious product known to man in that milk tank. And when that truck leaves, I know I’ve done something good.

Our ability to evolve how we work and adapt our resiliency is becoming more and more important. This year, we came together as an industry to unite around issues that helped build that resiliency. NMPF worked with member co-ops, farm bureaus, and state dairy organizations to come to consensus on the most substantial issues. Even going back to 2021, when you talk about Federal Milk Marketing Order modernization, we’ve worked hard to get these things done. Nobody knows what the outcome’s going to be, but you telling your story has made a difference.

Beyond that, we’re going to get a farm bill passed — we’re going have an extension. We’ve been working to implement the next version of FARM, FARM 5.0, that goes into effect in July. We also will work on promoting dairy’s sustainable nutrition. Dairy offers the most complete nutritional package available, and what’s amazing is that as we produce more milk, we’ll continue to use fewer natural resources. That’s the definition of sustainable nutrition.

For years, we’ve talked about sustainability in terms of environmental stewardship and how that translates into financial value for farms. Now, the financial values are there. You take solar panels, wind, methane digesters, and a lot of things happen on a farm that’s generating electricity to run your farms and to run your neighbor’s households. We’re there now. What we need is conservation funding in the farm bill through USDA grants through state and federal programs. There’s real money available to help us continue to do that, and we will.

No imitation food from a nut, a bean, or grain can hold a candle to dairy’s nutritional package. We all know that. That’s why it’s important to keep fighting the fight on plant-based alternative labeling. In the guidance that was issued earlier this year, the Food and Drug Administration (FDA) recognized and admitted that plant-based alternatives are nutritionally inferior to real dairy.

Dairy protein plays a critical role in feeding people around the world, and it can’t be replaced by alternatives, including plant-based. Consumers have the right to understand how they’re nourishing their families, and we’re going to continue to advocate for the Dairy PRIDE Act to try to get that passed in Congress.

We’re going to continue to fight for more flavored milk in schools and higher fat levels, especially for those children whose main source of nutrition is through the school milk program. Milk is essential to their diets, and we’re not going to give up that fight. We’re all part of an industry that’s doing remarkable things. We are winning.


This has been adapted from Chairman of the NMPF Board of Directors Randy Mooney’s speech at the National Milk Producers Federation annual meeting in Orlando, Fla., on Nov. 14, 2023. This column originally appeared in Hoard’s Dairyman Intel on Nov. 22, 2023.

Regulatory Staff Protect and Advance Dairy

  • Pushed for labeling integrity and FDA to enforce its own standards of identity, filing extensive comments in response to its draft guidance on plant-based beverage labeling
  • Personally urged FDA Commissioner Robert Califf to develop labeling standards for cell-based and synthetic “dairy” products
  • Successfully advocated for dairy cooperatives and their producer members at the National Conference of Interstate Milk Shipments to ensure they have a voice in any updates made to the Pasteurized Milk Ordinance
  • Filed comments on FDA’s proposed “healthy” definition pushing for milk, cheese and yogurt to qualify, thus better educating consumers on dairy’s nutritional benefits
  • Outlined animal health priorities with USDA APHIS

Regulatory work is often just as much about fighting against harmful rules, as it is pushing for positive change. Efforts this year have ranged from pressuring FDA to enforce its own standards of identity for milk and develop labeling standards for cell-based products to representing member views on issues including the biannual update of the Pasteurized Milk Ordinance and EPA PFAS regulations.

FDA’s draft guidance on labeling for plant-based beverages released in February encourages plant-based beverage manufacturers who choose to use dairy terms to voluntarily disclose their nutritional differences with real milk. NMPF regulatory staff submitted comments July 31 emphasizing the importance of transparent product labeling to ensure consumer understanding FDA’s need to enforce its own standards of identity for milk.

NMPF staff also elevated the need for FDA to develop labeling standards for cell-based products to end dairy product mislabeling and prevent a repeat of the plant-based labeling fiasco through a conversation and letter addressed to Commissioner Califf sent on June 26.

The biannual National Conference of Interstate Milk Shipments convened in April to revise the Pasteurized Milk Ordinance, with NMPF regulatory staff playing a vital role in the conference deliberations. NMPF submitted three proposals at the conference, dealing with on-farm biosecurity and defining equivalency – all of which had positive outcomes.

Following a proposed rule from FDA to update the labeling definition of “healthy” to align more closely with the Dietary Guidelines for Americans (DGA), NMPF urged FDA to include a broader range of dairy products, thus educating consumers about dairy’s nutritional value and improve consumption closer to DGA recommendations.

NMPF in August met with USDA Animal & Plant Health Inspection Service (APHIS) leadership to discuss dairy’s domestic and international animal health priorities. Staff emphasized the importance of collaboration between industry and government on preparedness for foreign animal diseases such as Foot and Mouth Disease.

To further NMPF’s antibiotic stewardship work, Chief Science Officer Jamie Jonker, Ph.D., was appointed to the Global Leaders Group on Antimicrobial Resistance to provide an animal health perspective to the group’s goal of strengthening global political momentum on the issue.

NMPF’s Bjerga on Why Milk’s Widening Its Lead Over Plant-Based Beverages

NMPF Senior Vice President of Communications discusses the shifting consumer preference toward milk over plant-based beverages, plus NMPF’s latest efforts toward labeling integrity, on RFD-TV. Consumer data shows consumption of plant-based drinks falling this year, while milk sales are remaining more stable. Meanwhile, NMPF has submitted comments to FDA urging it to enforce its Standard of Identity that clearly state that milk is an animal product.