NMPF Senior Vice President of Communications Alan Bjerga talks about the importance of equal nutrition for all — and how milk in both regular and lactose-free options can assist in that goal — is a bedrock principle in federal nutrition programs. Bjerga also updates on the latest in NMPF’s comment campaign regarding the FDA’s draft guidance for proper terminology in plant-based beverages, discussing the topics in an interview with RFD-TV.
Faced with demand that’s found its ceiling and with its sustainability and health claims coming increasingly under question, the plant-based imitation milk marketing machine is now coming for your children. Despite the critical importance of dairy nutrients to childhood development, nut-based beverage purveyors are pushing for their white-colored sugar water to have greater access to federal nutrition programs, all in the name of “equity” – an emphasis on fairness and justice that’s become an important paradigm in policy debates.
But equity, in food, requires a quality product and equality in access. And for that, milk, a natural product offered with both regular and lactose-free options, remains by far the best solution. Equity in food policy means making sure that everyone has access to the nutrients they need to thrive. The federal school lunch and breakfast programs, the WIC Program, and other initiatives are meant to ensure nutrition for all.
Lactose intolerance is a concern for populations that have higher rates of difficulty absorbing lactose, particularly African American, Asian American, American Indian and Hispanic/Latino populations. That, unfortunately, is now being used by dairy’s opponents to tout their inferior nutrition as a solution to the problem lactose intolerance.
The latest ploy among the vegan, animal rights and plant-based lobbies is to suddenly paint themselves as social justice crusaders, demanding that their nutritionally inferior (which, even when fortified, remain unequal to dairy’s unique nutritional package) products should now be treated as legitimate milk substitutes in federal nutrition programs – all the while conveniently forgetting that a widely available alternative already exists that circumvents lactose intolerance and delivers the exact same nutritional profile as milk. Because that’s what it is.
The lactose-free milk moment has arrived.
To note: This year, at its current pace, lactose-free milk consumption is set to overtake almond beverages – the most popular plant-based category — in overall U.S. sales volume. Its total consumption is already more than half that of the entire plant-based sector, and it’s four times as much as oat drink, the current darling for aficionados of heavily processed, artificially colored liquids. The rise of low- and no-lactose milk comes even though Starbuck’s doesn’t serve it, many consumers unfortunately aren’t even sure that it comes from a cow, and it doesn’t get nearly the attention it deserves as a solution to lactose intolerance – because the plant-based beverage-makers who shout loudest care more about their marketing pitch and ideologies than in actual nutrition solutions.
Imagine how equitable a solution it would be for lactose-intolerant populations if nutrition programs touted lactose-free milk as aggressively as plant-based lobbyists tout their artificially concocted, nutritionally inferior beverages. And when you think of it that way, it’s an insult to the spirit of equity to tell lactose-intolerant children that they should receive nutrition that’s unequal to what others receive.
These are sensitive topics, but for an honest discussion, sometimes it’s important to “go there.” Fortunately, we’re seeing encouraging signs of progress, with recent USDA proposals beginning to acknowledge the need for greater lactose-free dairy access in federal nutrition programs.
But to get the most equitable nutrition policy, it’s important to point out what equity would look like. It doesn’t mean self-serving arguments designed to goose sales for the declining plant-based beverage industry. It doesn’t mean allowing their advocates to cynically tout a “solution” that would worsen nutrition outcomes. It means making sure that everyone – especially children – gets the best available nutrition, so that everyone has an opportunity to thrive.
And that means milk. We’re more than able to provide that solution.
ARLINGTON, VA – Cooperatives Working Together (CWT) member cooperatives accepted 19 offers of export assistance from CWT that helped them capture sales contracts for 1.5 million pounds (686 MT) of American-type cheese and 77,000 pounds (35 MT) of cream cheese. The product is going to customers in Asia and Middle East-North Africa and will be delivered from March through September 2023.
CWT-assisted member cooperative year-to-date export sales total 12.4 million pounds of American-type cheeses, 383,000 pounds of butter (82% milkfat), 17.8 million pounds of whole milk powder and 2.0 million pounds of cream cheese. The products are going to 17 countries in five regions. These sales are the equivalent of 268.7 million pounds of milk on a milkfat basis.
Assisting CWT members through the Export Assistance program positively affects all U.S. dairy farmers and cooperatives by fostering the competitiveness of US dairy products in the global marketplace and helping member cooperatives gain and maintain world market share for U.S dairy products. As a result, the program has helped significantly expand the total demand for U.S. dairy products and the demand for U.S. farm milk that produces those products.
The amounts of dairy products and related milk volumes reflect current contracts for delivery, not completed export volumes. CWT pays export assistance to the bidders only when export and delivery of the product is verified by the required documentation.
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The Cooperatives Working Together (CWT) Export Assistance program is funded by voluntary contributions from dairy cooperatives and individual dairy farmers. The money raised by their investment is being used to strengthen and stabilize the dairy farmers’ milk prices and margins.
By Alan Bjerga, Senior Vice President, Communications, National Milk Producers Federation FDA’s split-decision draft guidance on plant-based beverage labeling offered last month gave everyone something to be mad about. For dairy producers and consumers, the fact the agency would allow plant-based beverages to call themselves “milk” is unacceptable. For plant-based beverage manufacturers, guidance that they should disclose their nutritional inferiorities prominently on the packaging makes using a dairy term much less attractive. And even though the guidance is voluntary — and thus in theory could be ignored — companies that want to stay on FDA’s good side and avoid being called out on their noncompliance by dairy’s defenders have the incentive to either follow the guidance or sidestep the issue completely by avoiding dairy terms altogether. Either way, consumers win.That makes dairy the net winner in the decision, however incomplete it may be. Crucially, FDA is accepting the National Milk Producers Federation’s core argument — that ample consumer research shows that consumers are confused over the nutritional content of plant-based beverages and the need for labeling. And that provides a great opportunity for dairy and consumers to make progress in achieving the logical outcome of that acceptance — ending altogether the mislabeling of plant-based beverages that’s plagued the U.S. market for more than four decades.
It’s much easier to win a debate when the premise of the debate is set on your own terms. Decades of calling on the FDA to enforce its own standard of identity for milk mostly fell on deaf ears. Even if dairy’s argument was clearly correct, FDA could choose to do nothing about it, and doing nothing was a task in which FDA excelled.
As plant-based beverages proliferated and it became clear that stolen dairy terms encouraged consumers to assume an incorrect nutritional profile for these products, nutritional confusion among consumers has become a public health issue the agency simply can’t ignore. And to its credit, FDA’s guidance, for all its flaws, is an attempt to seriously address a problem it began to acknowledge only in the past half-decade.
But now that the agency has acknowledged the problems and offered guidance, it will be critical to keep up the pressure to follow this progress to a successful conclusion. Consumers, dairy producers, and their allies need to make sure FDA’s approach isn’t weakened, and then to make sure that now that our analysis of the problem has been accepted, the logical solution of that analysis – limiting dairy terms only to dairy products – is the eventual outcome.
On the first point, FDA has opened its guidance up for public comment. NMPF has set up its own simple guide on how to submit a comment. Through this form, members of the public can either personalize their own message to FDA or have access to resources that will help them write their own comments from scratch.
On the second point, we are advocating for congressional passage of the DAIRY PRIDE Act, which has been introduced in the U.S. Senate and House of Representatives. The legislation would require FDA to enforce its standard of identity for milk, solving the problem at its root.
The fight for labeling integrity has taken patience and persistence. But progress is real, and with momentum on our side, we can make a real difference in the marketplace for public health. Please consider joining us in this effort.
This column originally appeared in Hoard’s Dairyman Intel on March 20, 2023.
NMPF Senior Vice President of Communications Alan Bjerga discusses the differing challenges of plant-based beverages that use dairy terms vs. lab-created dairy alternatives using a replicated dairy protein, in an interview with WEKZ radio in Janesville, WI. While plant-based beverages have widely divergent nutritional profiles, lab-based dairy does incorporate actual dairy — but doesn’t duplicate the complex interactions and processes that create a true dairy product.
FDA has finally offered its draft guidance on the “Labeling of Plant-Based (Nutritionally Inferior and Misleading) Milk Alternatives.” So now what?
Pay attention to this:
This is from FDA’s draft guidance, showing labeling best practices for plant-based manufacturers. The guidance itself would allow plant-based beverage manufacturers to keep using “milk” on their labeling, but only if – and this is a huge “if” – they include disclosures like the ones above specifying nutritional differences. That isn’t enough to truly protect consumers, but it’s a start. Even more importantly, the agency has accepted the reality of consumer confusion over nutritional equivalence, the main argument dairy and its allies have been making for years. With that premise acknowledged and accepted, the logical conclusion –end the confusion by getting dairy terms off the labels – becomes much easier to achieve.
The draft guidance gives plant-based beverage purveyors a choice: They can use “milk” with their plant-based term and disclose their differences (i.e. shortcomings) on their packaging, or they can skip the disclaimers by not using a dairy term at all. That’s the solution consumer advocates and dairy farmers have been pushing for all along.
The next few months will be telling in whether the plant-based beverage industry gets the message.
If this guidance is taken seriously, the most misleading labels should start to disappear as packaging gets updated and store shelves get restocked. Many mislabeled “milks” that are really drinks or beverages should start being labeled as drinks or beverages. For those that stubbornly insist on misleading consumers, disclosures should appear – real ones with clear statements, not wiggle words in tiny print that say differences exist without stating what those differences are. The guidance is voluntary, and it’s only a draft, but FDA has put the industry on notice. The next move’s on them.
And it’s on us too, to make sure positive change really happens. FDA’s public comment period on the guidance lasts until April 24. NMPF has directions on how you can submit a comment. Meanwhile, take pictures to post on social media. Write companies that aren’t living up to the labeling example above. FDA’s guidance is far from enough. That’s why we’re pushing to pass the DAIRY PRIDE Act, which would direct FDA to enforce its own standard of identity for milk – which, had that occurred in the first place, plant-based misinformation would never have proliferated.
The fight for transparent labeling, is far from over, but it’s going the right way. Keep your eye on the carton. Change should be coming. It’s up to all of us to make sure that it does.
From NMPF President and CEO Jim Mulhern:
“The National Milk Producers Federation applauds the bipartisan members of the House of Representatives who today re-introduced the DAIRY PRIDE Act, which adds momentum to legislation that saw Senate re-introduction last week and needs to pass Congress this year.
“With proposed FDA guidance that acknowledges the problem of consumer confusion over the nutritional content of plant-based beverages, but doesn’t go far enough to solve the problem by enforcing its own standards of identity and limiting dairy terms used in food labeling to dairy products, DAIRY PRIDE is necessary for FDA to fulfill its own responsibilities.
“To eliminate consumer confusion over their nutritional content, plant-based drinks or beverages shouldn’t be allowed to use dairy terms in their labeling. That’s common-sense, and DAIRY PRIDE is a common-sense solution. We thank the House sponsors of the legislation – Reps. John Joyce, R-PA; Ann Kuster, D-NH; Mike Simpson, R-ID; Joe Courtney, D-CT; Derrick Van Orden, R-WI; and Angie Craig, D-MN – for being champions for consumers in this important nutrition and health issue.
The Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act” aka DAIRY PRIDE, requires FDA to enforce its standards of identity and would supersede the inadequate solution it offered last week, in which plant-based beverages could call themselves “milk” as long as they clearly state their nutritional differences with real dairy. FDA is accepting comments on its draft guidance until April 24.
DAIRY PRIDE was introduced in the Senate last week. Lead sponsors in that chamber were: Sens. Tammy Baldwin, D-WI; Jim Risch, R-ID; Peter Welch, D-VT and Susan Collins, R-ME.
NMPF Senior Vice President of Communications Alan Bjerga discusses the organization’s recently concluded board of directors in Arlington, VA in an interview with RFD-TV. NMPF’s board unanimously approved a proposal to modernize the Federal Milk Marketing Order system to benefit farmers and better reflect today’s dairy industry. NMPF board members also discussed the ongoing fight against plant-based milk imitators, as well as advances in animal care and sustainability.
The National Milk Producers Federation’s (NMPF) Board of Directors unanimously endorsed a proposal to modernize the Federal Milk Marketing Order (FMMO) system today at its March meeting, a milestone that caps more than two years of discussion and more than 130 meetings on different aspects of the proposal.
The plan to reinvigorate the FMMO system that guides milk pricing reflects an industry that’s evolved significantly since the last comprehensive revamp in 2000. It’s a proposal all dairy can get behind, said Randy Mooney, chairman of NMPF’s board of directors and a dairy farmer from Rogersville, MO.
“After gathering dairy’s best minds and consulting with partners across the industry, today we are moving forward with a comprehensive FMMO proposal the entire industry can get behind,” Mooney said. “We look forward to leading a thorough, deliberative process as we submit this proposal to USDA and partner with our allies to modernize milk pricing in ways that serve dairy farmers and the entire industry.”
The board reviewed a package of changes initially developed and proposed by a task force of NMPF cooperative experts and later approved by the organization’s Economic Policy Committee. The adopted changes, listed here, reflects the industry’s evolution while benefiting the farmers who form the bedrock of U.S. dairy. With the board’s approval, NMPF’s next step is to move toward submitting the proposal to USDA as the basis for a federal order hearing while continuing conversations with other dairy stakeholder partners. NMPF President and CEO Jim Mulhern said the organization stands ready to assist farmers, the dairy industry and federal officials in any way it can as the process unfolds.
“We believe in a better future for this industry, and this proposal will help build that future,” he said.
Also speaking at the conference is House Agriculture Committee Chairman Glenn “GT” Thompson, R-PA, speaking on the farm bill expected in 2023 and other federal issues. NMPF looks forward to working closely with Chairman Thompson, a staunch ally of dairy farmers, to complete work on the 2023 farm bill and other matters.
NMPF’s board also welcomed new directors — Jacob Larson of Southeast Milk Inc., and Michael Lichte of Dairy Farmers of America – and released its annual report, highlighting the activities and accomplishments of the past year.
NMPF is the only nationwide organization devoted to advancing the interests of all dairy farmers of all sizes in all regions. A federation of dairy cooperatives, NMPF embodies the spirit of farmer self-help and community leadership.
Board members are also discussing:
The two-day conference concludes tomorrow.
By Beverly Hampton Pfifer, Director, FARM Animal Care.
Increasingly, dairy herds are being built with beef in mind. While that changes supply chains, it doesn’t change the need for quality calf care.
To that end, there’s a paradigm shift taking place on U.S. dairy farms. The National Association of Animal Breeders (NAAB) reports that since 2016, U.S. dairy semen sales dropped by 5.3 million units to settle at 17.1 million units. On the flip side, beef semen sales climbed from 2016’s 2.5 million units to reach 8.7 million units in 2021. That’s a 6.2 million-unit shift in a six-year window.
Due to the beef sector’s use of natural insemination and the fact that national dairy herd numbers have remained relatively steady over the past decade, it’s largely assumed that up to 5 million dairy-influenced animals are now entering the beef supply chain annually, though publicly available data related to beef processing by breed is limited.
That’s just the start of the shift in the dairy-beef narrative. A growing number of farm and ranch operations are being used solely for rearing of these crossbred animals, in addition to off-site calf rearing for dairy replacement heifers, creating an entirely new sector of animal production.
Over the years, we have learned that where there is supply chain traceability, dairy and beef customers expect risk mitigation through quality assurance programs. And while the National Dairy Farmers Assuring Responsible Management (FARM) Program framework is structured for farms with lactating dairy animals, the program recognizes the role of this new calf-rearing sector within the greater dairy and beef supply — and the need for the same quality assurance. Ensuring exceptional management and care of calves — regardless of their genetics — is critical to the future of the U.S. dairy industry.
Establishing a framework that’s useful to farmers and ranchers while providing assurances to both dairy and beef supply chains isn’t easy. The Calf Care & Quality Assurance Program (CCQA) is a joint effort led by the FARM Program and National Beef Quality Assurance Program with support from the Dairy Calf and Heifer Association and Veal Quality Assurance. With input from a technical task force of calf producers, veterinarians, and academics, CCQA maintains a unified set of standards, provides training resources for employees, and through an audit tool coming later this year, also provides quality assurance to the dairy and beef supply chain.
CCQA largely formalizes the existing standard of care for calves already occurring on farms and ranches across the United States. This ranges from calf health priorities to animal handling and stockmanship best practices to management and care practices. For dairy farms already participating in the FARM program, the CCQA caretaker course provides continuing education for calf care and earns the farms a CCQA/FARM equivalency certification. Employee training and continuing education are key components of quality animal care. Some best practices from each of the main CCQA categories are:
Veterinarians are key assets on successful calf-rearing operations. In addition to helping establish and maintain a health management plan and advising medical cases, veterinarians can serve as a training resource and assist in determining gaps in management or protocol drift.
Handling and facility design should prioritize low stress handling techniques. This is not only important for reducing calf stress, but it can also improve safety for staff. A zero-tolerance policy for unacceptable handling must be in place, and best practice for all management practices should be reinforced through training of those with animal care responsibilities.
It is recommended that calves be provided with a high-quality colostrum measuring 10% of the calf’s body weight within six hours of birth. Additionally, calves fed 20% of their birth weight, or at least eight quarts of milk daily, are shown to have high levels of gain and increased immune system function. Young calves should be provided access to fresh drinking water and palatable grain.
Calf housing should be designed to protect animals from weather conditions. This includes a sufficient quantity of dry bedding, ventilation, and lighting with consideration given to allowing calves to have the opportunity for visual contact with other calves.
For the complete list of CCQA standards and priorities, check out the CCQA Reference Manual. Dairy farms and calf raising facilities curious about program participation, CCQA caretaker training, protocol templates, or other resources should visit the FARM Program Resource Library or the CCQA website.
This column originally appeared in Hoard’s Dairyman Intel on March 6, 2023.
