Dairy is Meeting the MAHA Moment

Few topics have gained as much discussion in agriculture in the second Trump administration as the Make America Healthy Again initiative, which this month sent its report on food and agriculture to the president. MAHA is many things, and for dairy it offers opportunities for policies that better align with what nutrition scientists and families already know — that dairy boosts public health and its consumption should be encouraged. But it could also be a double-edged sword for both farmers and consumers — which is why, as MAHA evolves, dairy needs to be ready to support good ideas and educate both policymakers and consumers in ways that benefit everyone it serves.

First: A little bit of a shakeup isn’t a bad thing. Dairy’s been in several decades-long battles that at this point can’t be explained by anything other than bureaucratic inertia. Some examples: Science supports the benefits of dairy at all fat levels, so why not whole milk in schools? Consumer transparency demands that plant-based beverages stop misleadingly using dairy terms to imply nutritional values they don’t have, so why can’t FDA enforce its own Standard of Identity for milk?

MAHA’s energy can break through some of these generations-old policy logjams. It also provides some tangible benefits to dairy consumers and the industry, such as:

  • Potential increased demand for whole-food dairy: MAHA’s emphasis on nutrient-dense “real” foods, including whole milk, could further raise demand for traditional dairy products. Fluid milk, yogurts, and butter are viewed as less processed than their alternatives. Those products are gaining market share — just look at cottage cheese and yogurt in the snack category. MAHA is part of this trend toward consumers shifting away from additive-laden options toward time-tested nutrition.
  • An even greater competitive edge against plant-based alternatives: Many plant-based alternatives rely heavily on synthetic ingredients, making them suspicious to the often-discussed “MAHA moms” who prefer a diet for their children that’s less dependent on products whose labels read like science projects. We’ve been talking about this for years, and the preference for so-called clean labels is yet another competitive advantage for dairy, which already wins on nutrition, cost and taste.
  • A focus on nutritional benefits: Speaking of nutrition — the MAHA conversation provides an opportunity to highlight the essential nutrients present in dairy products, including calcium, vitamins, and bioactive fatty acids. Dairy can be front-and-center in a healthy diet. We can lead the conversation.

MAHA cuts through many of the weeds that have grown up around food policy. At the same time, cutting through bureaucratic weeds shouldn’t hamstring farmer efforts to control actual weeds — you know, the ones that require herbicides. And that’s where the double-edged sword comes in.

  • Education about innovation: As the MAHA discussion continues, agriculture and dairy will need to be very clear in communicating the value modern agriculture provides to U.S. and global consumers. Technology and innovation has made America the world’s agricultural leader — and giving up on any of it without a thorough conversation and understanding the implications of any actions is essential. The administration has pledged to listen to farmers — let’s take them up on that. It’s a conversation to welcome, not to worry about, because agriculture and dairy have a great story to tell.
  • Continued commitment to food safety: The same is true for food safety, in which, again, America is the world’s leader. The impulse to help the small farmer who sells products locally, perhaps even directly, has long been a feature of agricultural policy in both parties. But any moves that create a two-tiered food-safety system will backfire against everyone. It will limit markets for small producers and create massive headaches in trade negotiations, just when agriculture badly needs better deals.

And a final thing to remember:

  • Dairy as an industry doesn’t need to rely on any single policy movement to thrive. Every opportunity MAHA creates for dairy unfortunately will have knee-jerk detractors who will question the administration’s motives, its science, and the legitimacy of its actions, often to score cheap political points at the expense of consumers. It’s just the moment we’re living in. But dairy’s current $10 billion investment opportunity isn’t being driven by Washington headlines. It’s driven by American and global consumers who recognize how dairy helps them, regardless of their ideological orientation. Milk isn’t Democratic or Republican — it’s universal, as household data shows. That’s something to prize in 2025. It should stay that way.

Dairy will do well in any marketplace that’s based on facts, transparency and quality. From the smallest Amish dairies to complex family businesses with thousands of cows — all of which are necessary to make sure that demand is met and preferences are served — the commitment to providing a product that genuinely serves the public is palpable.

MAHA may help create promising opportunities for dairy. It’s one part of an exciting time for the industry. Proactively engaging with policy shifts, embracing positive changes and staying alert for new challenges will be crucial for the dairy industry to thrive in this evolving landscape. We’re ready to do so.


Gregg Doud

President & CEO, NMPF

 

NMPF’s Jonker shares latest on New World screwworm


NMPF Chief Science Officer Jamie Jonker explains for listeners of Dairy Radio Now what the New World screwworm is, why dairy producers should be on the lookout for this pest, and what to do if screwworm is suspected in the herd. NMPF’s producer fact sheet on New World screwworm can be found here.

U.S. Dairy: Trade Deal With Europe Must Deliver Real Change

The National Milk Producers Federation (NMPF) and the U.S. Dairy Export Council (USDEC) welcomed today’s release of the Joint Statement on United States – European Union Framework on an Agreement on Reciprocal, Fair, and Balanced Trade. U.S. dairy leaders stressed that America can no longer afford to tolerate Europe’s entrenched protectionism, which has cost U.S. dairy farmers billions and stifled real market access. The Framework provides an essential opportunity to address those harms to benefit American dairy farmers and manufacturers.

According to the White House, the new agreement would provide preferential market access for U.S. dairy products and commit to resolving certain non-tariff barriers including streamlining requirements for dairy export certificates. Both elements are vital to improving Transatlantic trade relations.

“U.S. farmers win when competition is fair, but there’s nothing fair about Europe’s system,” said Gregg Doud, president and CEO of NMPF. “An agreement with the EU has the potential to unlock billions in new opportunities for American dairy. To get there, dairy exporters need to see market access opportunities into the EU mirror those the EU already enjoys when it ships butter, cheese and other dairy products into the U.S. market. We look forward to working with the Administration to ensure the EU follows through on delivering results that farmers can see in their milk checks.”

Exports are a lifeline for American dairy farmers, processors, and the rural communities they support. But Europe has turned trade into a one-way street. Trade that is reciprocal, fair and balanced requires leveling the playing field for U.S. exporters including ending the abuse of GIs as disguised protectionism and ensuring that EU tariffs and nontariff barriers do not shut out U.S. producers from selling products that are globally recognized and respected.

“This announcement is an important step in the right direction. America’s dairy farmers are done playing second fiddle in Europe’s rigged system,” said Krysta Harden, president and CEO of USDEC. “For too long, the EU has wielded tariffs and red tape, and misused geographical indications, as weapons to shut U.S. products out while European exporters enjoyed extensive access to our shelves. That imbalance has saddled us with a staggering $3 billion dairy trade deficit in 2024 alone. We’re pleased that the Administration is working to finally address this imbalance of opportunity.”

Protect your dairy from New World Screwworm

By Dr. Jamie Jonker, Chief Science Officer

The New World screwworm (NWS), scientifically named Cochliomyia hominivoraxis, is a dangerous pest that can affect livestock and any warm-blooded animal, even humans. This parasitic fly lays its eggs in open wounds, and then the young larvae, often called maggots, feed on the host animal’s living tissue. Recently, NWS has had a resurgence in parts of Central America and Mexico. The United States has taken measures to prevent the spread of screwworm to its borders, but livestock producers should be vigilant about monitoring for this rare threat.

Why is New World screwworm so dangerous?

Many types of flies and maggots feed on dead animal tissue, but the New World screwworm is especially dangerous because NWS maggots use sharp mouth hooks to eat the living tissue of the host. Because of this, untreated wounds will continue to grow and will attract more flies and maggots until the animal is essentially eaten alive.

NWS myiasis, or infestation, occurs when the NWS flies are attracted to open wounds of any kind; animals that have recently given birth, suffered an injury, or had a surgical procedure (such as dehorning or branding) are most at risk. Untreated umbilical cords of newborn animals and foot lesions are commonly infested sites, and even extremely small wounds, like tick bites, are enough to attract NWS flies. Once the flies lay eggs and the larvae hatch, the maggot infestation is extremely painful for the host animal and can be hard to treat. A single infected animal in the herd provides a source for many more flies to infect other animals.

What to do on your farm

Producers should watch for any of these signs in their herds to prevent painful infestation or even death:

  • Presence of fly larvae (maggots) in wounds or other body openings, such as the nose, ears, and genitalia or the navel of newborn animals
  • Wounds with bloody discharge and foul odor
  • Signs of pain including depression, irritability, head shaking, not eating, and isolation
  • The smell of decay

Producers who suspect NWS infestation should immediately quarantine affected animals and report the case to their local veterinarian, State Animal Health Official, or USDA. Do not attempt to treat suspected screwworm on your own without first reporting it to a veterinarian or health official.

Fly control measures — such as insecticide use — may help reduce instances on the farm. If NWS infestation is reported in your area, it may be wise to delay or reduce wound-causing procedures.

If your animals are treated for NWS, remember that all treatment options are subject to meat and milk withdrawal times for both lactating and nonlactating cattle. Be sure to keep milk from treated cows out of the bulk tank for as long as the treatment label or your veterinarian recommends, even if it tests negative.

Preventing a nationwide outbreak

Because the NWS can fly and easily move to new hosts, containing NWS spread can be challenging.

The United States officially eliminated NWS in 1966 using the sterile insect technique. This process entails creating a population of sterile flies in a lab and then releasing those flies into the wild, which reduces reproduction until the population eventually dies off.

The USDA Animal and Plant Health Inspection Service is actively working to prevent a NWS infestation in the United States. In the event of an outbreak, USDA and state governments may implement quarantines or movement controls.

Farmer resources

It’s extremely important to stay vigilant — especially with travel and livestock movement — to prevent New World screwworm. Early detection and quick reporting protect herds and the industry. Maintain good biosecurity measures and wound management, and remember that it’s always better safe than sorry: Immediately report any suspicious wounds or potential infestations to your veterinarian.

The National Milk Producers Federation has created an NWS fact sheet for producers, available here.

 


This column originally appeared in Hoard’s Dairyman Intel on Aug. 18, 2025.

NMPF’s Hain Explains the Animal Care Risks of ICE raids on dairies


NMPF Chief Veterinary Officer Meggan Hain explains for listeners of Dairy Radio Now how law-enforcement interventions on dairy farms represent a real and immediate threat to animal welfare on U.S. dairies, as workers who understand how to properly take care of dairy cattle are taken away, with no immediate replacements.

NMPF Dairy Experts Testify on Milk Solids Before ITC; Staff Present on Economy, AI

NMPF’s Jaime Castaneda and Will Loux testified on July 28 before the U.S. International Trade Commission (USITC) as part of the agency’s ongoing Section 332 investigation into the United States’ nonfat milk solids competitiveness relative to other global suppliers, highlighting another busy month for NMPF staff in outreach and policy influence.

Testimony by Castaneda, NMPF’s executive vice president for Policy Development and Strategy, and Loux, who heads NMPF’s Joint Economics Team with the U.S. Dairy Export Council, complemented nearly 60 pages of comments filed July 16 that focused on Canada and other global suppliers’ persistent efforts to offload structural surpluses of nonfat milk solids onto the global market at artificially low prices.

NMPF and USDEC requested that the U.S. government address Canada’s attempts to circumvent its dairy obligations in the U.S.-Mexico-Canada Agreement. Despite Canada’s USMCA commitment to reform distortionary pricing schemes, limit the offloading of low-priced dairy proteins and expand its market access for U.S. dairy exporters, it has failed to follow through in meaningful ways on all three fronts undercutting U.S. dairy producers both at home and abroad — a point drawn out in the two testimonies. In response, USTR requested that the USITC conduct this investigation.

The USITC’s findings, due next March, will inform the U.S. government’s strategy heading into the upcoming USMCA review between Canada, Mexico and the United States.

NMPF and USDEC also highlighted other global suppliers that benefit from a combination of direct subsidies and state trading enterprises that distort global trade, including product originating from India, Turkey and the European Union.

The Loux and Castaneda presentations were among several spotlighting dairy’s leadership in July. NMPF Senior Director for Economic Research & Analysis Stephen Cain gave a tariff and trade outlook to industry professional on June 26 at the HighGround Global Dairy Outlook Conference in Chicago. Cain also presented a global dairy outlook to the Wisconsin Dairy Products Association Dairy Symposium in Lake Geneva on July 15 and gave a market outlook to WI Farm Bureau and the Dairy Farmers of WI in Madison later in the month.

Meanwhile, NMPF Executive Vice President for Communications & Industry Relations Alan Bjerga presented on Artificial Intelligence and the challenges of communicating dairy’s messages in an evolving information environment at the Agricultural Media Summit in Rogers, AR, on July 29.

June DMC Margin Rises $0.70/cwt

The June margin for the Dairy Margin Coverage Program was $11.10/cwt in June, an increase of $0.70/cwt from May. The June all-milk price was unchanged from May at $21.30/cwt, while the June DMC feed cost formula dropped by $0.70/cwt for the month, as the prices of all three formula feed components decreased, particularly that for premium alfalfa hay.

The forecasts maintained by DMC Decision Tool on the USDA website at the end of July showed the DMC margin topping out $13.20/cwt in November and averaging $12.11/cwt for the year.

Agriculture Organizations Stand Against EPA Assessment

NMPF and other major agriculture organizations are standing against a draft risk assessment the EPA created as part of the agency’s effort to protect communities from PFAS (per- and polyfluoroalkyl substances). The assessment models human exposure to the “forever chemicals” PFOA or PFOS from the application of sewage sludge, or biosolids, to farmland. The agriculture organizations object to the models used in the draft risk assessment, stating the models operate on extreme assumptions which don’t account for the reality of agriculture.

The organizations will collectively submit comments to EPA by Aug. 14 explaining the shortcomings of the agency’s draft risk assessment on PFOA and PFOS in sewage sludge and why this model should not be used to inform new regulations.

Though it is important to continue to increase our understanding of PFAS and how it moves through our ecosystem, EPA’s misguided approach in this model paints an inaccurate picture that does a disservice to everyone.

NMPF will continue to advise EPA about realistic representation of on-farm practices.

FARM Fosters Connections at Evaluator Conference

New World Screwworm, the lingering effects of the H5N1 outbreak in dairy cattle, and Food and Mouth Disease in Europe all gained attention as the National Dairy Farmers Assuring Responsible Management (FARM) Program hosted its annual FARM Evaluator Conference, July 14-16 in Green Bay, WI, where evaluators compared notes and discussed best practices to encourage continuous improvement in the industry leading animal-care initiative.

The conference, attended by more than 100 evaluators and staff, kicked off with a panel of previous FARM Excellence Award winners, sharing on-farm successes using the FARM Program pillars. 2023 Evaluator of the Year winner and Associated Milk Producer, Inc. (AMPI) evaluator Jim Kauffman, who has conducted evaluations for AMPI since 2011, also shared tips and best practices when working with farmers to collect documentation and to identify improvement opportunities between evaluations.

Attendees also heard from subject matter experts on the latest science supporting industry best practices, ranging from topics such as vaccinations, conservation tools and animal enrichment activities.

Day two included an update from a panelist of animal health experts on emerging diseases affecting dairy cattle.

Dr. Burke Healy with USDA’s Animal and Plant Health Inspection Service discussed recent cases of New World Screwworm near the southern border, Dr. Darlene Konkle provided an update on the response to H5N1 outbreak in dairy cattle and Dr. Elizabeth Parker discussed the recent Foot and Mouth Outbreak in Europe and what we can learn from it. Evaluators also shared personal experiences undergoing the FARM Biosecurity training and using the FARM database to store biosecurity plans for producers.

The annual conference began in 2016 to connect evaluators, industry allies and on-farm experts to share current science and best management practices related to FARM Program pillars.

Evaluators are individuals trained and certified to conduct second-party Animal Care, Environmental Stewardship, and Workforce Development evaluations on behalf of FARM cooperative and processor participants. Evaluators work with dairy producers to identify strengths and outline areas for improvement in all program areas.

The FARM Program is grateful for the many sponsors that made this year’s event possible. To learn more about this year’s conference and sponsors, visit the FARM webpage.