As the U.S. Food and Drug Administration plans guidance on the use of dairy terms in plant-based beverages, fake milks are seeing declining sales. NMPF Senior Vice President of Communications, Alan Bjerga breaks down the numbers, showing how most plant-based beverage categories are declining, and how even those that are rising are doing so at the expense of other plant-based products, showing a category that’s starting to reach its ceiling. Interview on RFD-TV.
The National Milk Producers Federation (NMPF) led eleven national agricultural, anti-hunger, nutrition and medical groups today in a virtual listening session urging the White House to place a high priority on access to affordable, diverse and nutritious foods when it holds its Conference on Hunger, Nutrition, and Health this September.
The NMPF-organized session offered the White House both expertise and lived experience from a wide range of organizations on how important increased access to food and a diverse range of food choices are to fight nutrition insecurity and improve nutrition-related health.
“When the White House announced its Conference on Hunger, Nutrition, and Health, we at NMPF were excited by the potential for this conference to help propel meaningful advancement toward achieving the conference’s stated goals of ending hunger, increasing healthy eating and physical activity, and decreasing the prevalence of diet-related diseases in America,” said NMPF President and CEO Jim Mulhern in remarks at the session. “We, and our collaborators on this listening session, share these goals and know from personal experience and decades of working on this issue that increasing access to food is critical to attaining them.”
The participating organizations said of the session and the White House conference:
“Eggs are one of the most affordable sources of high-quality protein available and can play an important role in fighting food insecurity and malnutrition in America and the world,” said Dr. Mickey Rubin of American Egg Board’s Egg Nutrition Center. “America’s egg farmers are committed to ensuring that nutritious, affordable eggs remain accessible to all Americans.”
“IDFA members are deeply committed to ending hunger by making it easier for everyone — urban, suburban, rural, and Tribal communities — to access and afford healthy, nutritious milk and dairy foods,” said Michael Dykes, D.V.M., president and CEO of the International Dairy Foods Association. “SNAP and WIC are central to this conversation. We know from USDA’s Foods Typically Purchased Report that dairy products make up at least 20 percent of the grocery bill for SNAP participants. With creation of the Healthy Fluid Milk Incentive Projects (HFMIP) passed in the 2018 Farm Bill, policymakers took SNAP incentives a step further and sought to address the dairy consumption gap highlighted in the 2020-2025 DGAs. Yet, HFMIP is not working at the scale necessary to address malnutrition and chronic health diseases. Therefore, we encourage leaders gathering at the White House conference to focus on building a healthy dairy foods incentive program at national scale in partnership with food retailers, local nutrition and health organizations, state SNAP agencies, and dairy foods makers.”
“All Americans deserve the opportunity to live the healthiest life possible, and foundational to that is having access to affordable, culturally diverse nutrient-rich foods” said Katie Brown, EdD, RDN, senior vice president of scientific and nutrition affairs at National Dairy Council. “Dairy foods like milk, cheese and yogurt can be part of the solution to ensuring nutrition security and improving public health.”
“School meal programs are America’s most effective tool to expand children’s access to healthy foods to support their growth, development and academic success,” said School Nutrition Association Public Policy and Legislation Committee Chair Jessica Gould, RD, SNS. “During the pandemic, we witnessed the adaptability of these programs as school nutrition professionals nationwide pivoted to provide grab-and-go meals for curbside pick-up and expand services for families in need. With research showing school meals are the healthiest meals children are eating, these programs should be a cornerstone in efforts to improve food access for America’s families.”
“Egg farmers have been donating their time and resources for years to combat hunger. We commend the White House for organizing the upcoming nutrition conference, and Congress for funding it. We must work together to end hunger in America,” said Chad Gregory, President and CEO of United Egg Producers.
Also sharing stories and potential solutions at the listening session were American Academy of Pediatrics, American Society for Nutrition, Feeding America, Food Research and Action Center, and International Fresh Produce Association.
Today’s event is part of the broader effort to provide input to the White House as it crafts its strategy to end hunger and increase healthy eating and physical activity by 2030, which the White House has said it plans to release at the September conference.
National Dairy Month each June means a chance to celebrate all that U.S. dairy does to nourish consumers around the world and highlight the industry’s success, advancements and efforts to build a better future. RFD-TV’s Janet Atkison hosts a round-table discussion with DMI’s Jessica Learman, NMPF’s Alan Bjerga and Galen Smith, owner of Coldspring Farms in Deming, WA.
Seventh-generation Pennsylvania dairy farmer Lolly Lesher emphasized the importance of the farm bill safety net program and called for milk pricing improvements today during a House Agriculture Committee hearing. Lesher, a member-owner of Dairy Farmers of America, testified on behalf of the cooperative and the National Milk Producers Federation (NMPF) during a congressional review of dairy provisions in the Farm Bill.
The Farm Bill, a twice-a-decade reauthorization of USDA programs, encompasses a variety of provisions important to dairy farmers including risk management, pricing policy and support, conservation, trade promotion, nutrition and rural development programs.
Lesher thanked Ranking Member G.T. Thompson (R-PA) for his years of advocacy on behalf of dairy farmers in Pennsylvania and beyond, and for his key role in overhauling the dairy safety net during the last farm bill. She also expressed her gratitude to Chairman David Scott (D-GA) for his work and for convening today’s hearing.
Revised at the urging of NMPF in the 2018 Farm Bill, USDA’s Dairy Margin Coverage program offers effective margin protection for small and mid-sized farms and affordable catastrophic coverage for large farms. Lesher, whose family milks 240 cows in southeastern Pennsylvania, said in her written testimony that the program “has provided important security to [her] family’s farm.” She urged the committee to make additional updates to reflect current production, so the program remains a viable safety net.
Lesher also highlighted the need for improvements to the Federal Milk Marketing Order (FMMO) system, as evidenced by the heavy revenue losses incurred by dairy farmers nationwide from a milk pricing change made in the previous farm bill. “The change made to the Class I mover combined with the government’s heavy cheese purchases cost dairy farmers over $750 million in revenue in the last six months of 2020 alone,” she said.
The dairy industry, under NMPF’s leadership, is seeking consensus on a range of FMMO improvements, including the Class I mover, that can be taken to USDA for consideration in a federal order hearing. “We recognize that for our efforts to succeed, we must all work together, giving a bit to get a bit. It’s just too important for our future,” Lesher added.
“We appreciate the opportunity to share what has worked well—and what needs to be modernized—to meet the needs of dairy farmers in the 2023 Farm Bill,” said Jim Mulhern, president and CEO of NMPF. “As outlined by Lolly Lesher during today’s hearing, dairy producers need continued access to an effective safety net, flexible risk management tools that protect all farmers, and an update to the FMMO system that addresses the unequal risk dairy farmers bear compared to processors during unusual market volatility. We look forward to our continued work with the House Agriculture Committee and USDA on these and other farm bill priorities in the coming months.”
With initial hearings under way, dairy’s priorities in the 2023 Farm Bill are taking shape, NMPF Senior Vice President for Government Relations Paul Bleiberg said in an NMPF podcast.
“A lot of that stakeholder outreach is going on right now, both publicly in hearings and behind the scenes as well, as we all start to figure out what improvements do we need to see in the next Farm Bill,” Bleiberg said. “It’s an important opportunity given that it only does come up every so often.”
Bleiberg also discussed upcoming congressional elections and how redistricting could affect dairy’s political clout in the next Congress. The full podcast is here. You can find and subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts and Amazon Music under the podcast name “Dairy Defined.” A transcript is also available below. Broadcast outlets may use the MP3 file. Please attribute information to NMPF.
NMPF Senior Vice President of Communications Alan Bjerga discusses the unfolding food crisis in Ukraine, where world leaders are trying to figure out how to transport its crisis in the midst of war, in an RFD-TV interview from Krakow, Poland. Bjerga notes the efforts of the dairy community to help those in need and highlights NMPF’s role as an outlet for support.
The U.S. Securities and Exchange Commission’s (SEC) proposed rule mandating extensive climate disclosures from publicly traded companies could undermine the dairy industry’s progress toward its sustainability goals and create far-reaching technical and financial challenges for American dairy farmers and their cooperatives, the National Milk Producers Federation (NMPF) said in comments submitted today.
“Dairy farmers are on the frontlines confronting the many challenges associated with climate change and remain committed to making progress to reduce the industry’s environmental impact,” said Jim Mulhern, president and CEO of NMPF. “The SEC rule, as written, could hamper our ability to make progress through the industry’s robust, voluntary greenhouse gas (GHG) assessment program, and jeopardize our goal of reaching GHG neutrality by 2050.”
U.S. dairy farmers have been leading environmental stewards for decades, tending their animals, land and water with great care. Thanks to improvements in productivity, new technologies and evolving best management practices, the environmental impact of producing a gallon of milk requires less water, less land and has a smaller carbon footprint than ever before. Still, the industry remains committed to its continued progress, devoting resources to programs, research and services that advance its 2050 goals to achieve industrywide neutral or better greenhouse gas emissions, optimize water usage and improve water quality.
To track progress and reach these important environmental goals, the National Dairy Farmers Assuring Responsible Management (FARM) Program in 2017 launched the Environmental Stewardship (ES) platform. The program provides a comprehensive estimate of GHG emissions and energy use on dairy farms with a suite of tools and resources for farmers to measure and improve their environmental footprint. FARM ES is the dairy community’s platform for a consistent, unified approach to GHG measurement that is free and accessible to all dairy farmers. Currently, over 80 percent of U.S. milk is handled by cooperatives and processors participating in FARM ES.
SEC’s proposed rule, “The Enhancement and Standardization of Climate Related Disclosures for Investors”, would require public companies to disclose GHG emissions, including emissions from upstream and downstream activities in its value chain, known as Scope 3. NMPF cautioned SEC that the inclusion of Scope 3 emissions disclosure within the rule is premature, and risks undermining the extensive efforts the dairy industry has made toward developing trust and buy-in for its voluntary GHG assessment program.
NMPF also emphasized the significant financial burden the proposed rule would have on dairy farmers and their cooperatives related to the collection and aggregation of on-farm GHG data.
The National Milk Producers Federation (NMPF) and U.S. Dairy Export Council (USDEC) applaud the signing of the Ocean Shipping Reform Act, S. 3580, by President Joe Biden. Following passage of the legislation by the House of Representatives earlier this week by a vote of 369-42, President Biden signed the bill into law today. The enactment of the Ocean Shipping Reform Act sets in motion a series of new rules and regulations regarding ocean carrier practices that the Federal Maritime Commission (FMC) must implement over the course of the next year.
The legislation was introduced in response to the vocal advocacy by NMPF, USDEC and other agricultural export and shipper organizations, as problems with effective ocean freight transportation worsened in 2021. Congressmen John Garamendi (D-CA) and Dusty Johnson (R-SD), and Senators Amy Klobuchar (D-MN) and John Thune (R-SD) introduced similar versions of the Ocean Shipping Reform Act in the House and Senate, which both passed speedily through their respective chambers.
“We are grateful to our congressional champions – Congressmen Garamendi and Johnson, and Senators Klobuchar and Thune – for their leadership in getting this legislation drafted, introduced and passed so quickly. The U.S. dairy industry has suffered many challenges in getting goods smoothly and reliably to export markets due in large part to problematic ocean carrier practices. These new rules will allow the FMC to better enforce reasonable behavior by the ocean carriers,” said Jim Mulhern, president and CEO of NMPF.
“Our members continue to face significant impacts due to international ocean shipping challenges. Just last year, that resulted in over $1.5 billion in increased export costs and lost opportunities. While we can’t restore those losses, we are very pleased that President Biden and our allies in Congress quickly recognized the urgency of these problems and put their support behind legislative solutions to crack down on unjustified shipping practices,” said Krysta Harden, president and CEO of USDEC. “We urge the FMC to implement these rules quickly and begin to conduct the new oversight, regulation and enforcement necessary to end the unfair and unreasonable ocean cargo practices that have impeded American dairy products from efficiently getting to their overseas customers.”
Both organizations called on the FMC to implement the rules as expeditiously as possible to support agricultural exporters in getting more products onto vessels in order to better address rising food security needs around the world.
Maybe it’s the bad taste they leave. Maybe it’s P.T. Barnum’s adage about how often you can fool people, proving itself again. Or maybe people simply are finally seeing through the marketing spin. We’ll leave the speculation to others.
But the fact is this: Plant-based beverage sales are declining. That’s the data. You hadn’t heard that? You mean that plant-based marketers and their media allies who have long touted that fake milks would lead to the “death of dairy” aren’t telling you that the novelty appears gone and that predictions of Almond Ascendance have come to naught? Sorry about that, perhaps they should have told you sooner. But the markets know, and now you do too, because here it is:
Source: IRI/DMI custom milk database; Total U.S. multi-outlets + c-stores. Volume for 2022, through May 22.
It’s been true for more than a year now. Almonds – down. Soy – down. Coconuts, rice, and “other” – down. And what’s up? Oats, pea, and horchata (which, it should be noted, is sometimes made with actual milk). But those beverages aren’t enough to stave off the widespread sector decline that’s led by almonds, which is ¾ of the category. And those pockets of isolated growth come at the expense of other plant-based beverages, cannibalizing the sector instead of growing it.
So as the FDA contemplates guidance on labeling, and proven mis-informers try to argue that their place in the market is fore-ordained – and everyone else should just go along with their blatant mislabeling – remember: Real milk is the superior product – in nutrition, taste, functionality and naturalness – and the highly processed plant-based food propagandists know it. Maybe that’s why you haven’t been hearing much lately about how plant-based beverages are on the rise at dairy’s expense. Because they aren’t rising at dairy’s expense. In fact, they’re not even on the rise.
Sheryl Meshke, co-president and CEO of Associated Milk Producers Inc. (AMPI), told a Senate subcommittee today that the U.S. government must pursue additional market access opportunities and address export supply-chain delays in order for the U.S. dairy industry to keep up with its global competitors.
Meshke serves on the board of directors for both the National Milk Producers Federation (NMPF) and the U.S. Dairy Export Council (USDEC).
“In pursuing exports, the U.S. dairy industry faces experienced and well-established competitors who have been exceptionally active with free trade agreements,” said Meshke, whose New Ulm, MN-based cooperative is a member of both NMPF and USDEC. “The United States needs to get back in the game and craft an approach to pursuing comprehensive trade agreements.”
Meshke also emphasized the importance of enforcing existing trade agreements, particularly U.S. dairy export access to the Canadian market under the U.S.-Mexico-Canada Agreement.
Meshke addressed the Senate Agriculture Committee’s Subcommittee on Commodities, Risk Management, and Trade, which convened the hearing on agricultural trade issues.
American dairy risks losing its competitiveness, as the global playing field slowly tilts against the United States due to competitors’ trade agreements with key dairy importing markets, Meshke noted in her testimony. She also said U.S. trade negotiators need to target priority markets for expanded access, including Southeast Asia, Japan, China, the Middle East and the United Kingdom.
Meshke also emphasized the importance of combating non-tariff trade barriers, particularly the European Union’s aggressive efforts to confiscate food and beverage names in global markets by abusing geographical indications systems. She urged a strong defense of common food names: “We can’t wait any longer for the U.S. government to proactively defend the use of common food and beverage names against aggressive global efforts by the EU to restrict the use of generic terms we rely on.”
Congress and the Biden Administration must take further steps to address export supply chain delays, Meshke added. She specifically called for the passage of the Ocean Shipping Reform Act (OSRA), versions of which have passed in both the U.S. House of Representatives and the Senate, and for a suite of solutions to be pursued to mitigate this complex problem.
“As Sheryl outlined so well, we are now seeing dairy consumption grow at exceptional rates in many markets around the world,” said Jim Mulhern, president and CEO of NMPF. “The U.S. dairy industry is well-positioned to meet the expanding global demand for sustainably produced dairy products. But to seize those opportunities, we must take a leadership role along with like-minded countries – advancing policies and crafting trade agreements that can deliver real benefits for dairy farmers.”
“Now more than ever, global markets are critically important to the health of the U.S. dairy industry,” said Krysta Harden, president and CEO of USDEC. “We need to make full use of every available trade tool – including the Indo-Pacific Economic Framework, the U.S.-Taiwan Initiative, and Trade and Investment Framework Agreements – to improve market access in key export markets. At the same time, we can’t leave comprehensive trade agreements on the cutting room floor. Exports underpin U.S. dairy’s success in the present and, backed by trade agreements, exports will support the industry’s growth in the future.”
The National Milk Producers Federation (NMPF) and the U.S. Dairy Export Council (USDEC) – representing America’s dairy farmers, exporters and manufacturers – today offered their support and praise for President Biden’s selection of Doug McKalip as the Chief Agricultural Negotiator for the Office of the U.S. Trade Representative (USTR).
“Expanding U.S. agricultural export opportunities requires all hands on deck,” said Jim Mulhern, president and CEO of NMPF. “The position of USTR’s Chief Agricultural Negotiator plays a central role in driving trade policy and expanding overseas markets for dairy products. Doug is an excellent choice given his strong background in agriculture, earned while serving in numerous positions within the White House and USDA. He brings an informed perspective on how to best drive policy and support American agriculture and he will be ready to lead from day one. NMPF encourages the Senate to confirm him without delay, so that he may hit the ground running.”
“Doug has spent a lifetime in service to America’s farmers and rural communities, and we are grateful for his dedication,” said Krysta Harden, USDEC president and CEO. “He has seen firsthand how opening new markets and lowering tariffs on American dairy products have been essential to the success or our farmers, manufacturers and workers. Additional market opportunities await American dairy, as global consumers reach for our high-quality, sustainably produced products when given the chance. As Chief Agricultural Negotiator, he will have the opportunity to help us continue to grow and thrive through exports, which today account for over 17% of domestic milk production.”
