FARM Announces Inaugural Excellence Award Winners

Leaders in supporting the FARM Program’s key areas of focus gained recognition at the first-ever FARM Excellence Awards announced at the 2021 Dairy Joint Annual Meeting.

The National Dairy Farmers Assuring Responsible Management (FARM) Program established the awards were established to recognize farms and evaluators demonstrating excellence in their engagement with the FARM Program.

Winners in the following categories are:

  • Animal Care & Antibiotic Stewardship: Borst Dairy | Rochester, MN, AMPI
  • Environmental Stewardship: Canon Dairy | West Middlesex, PA | DFA
  • Workforce Development: Willow Behrer Farms | Spruce Creek, PA | Land O’ Lakes
  • FARM Evaluators: Tim Boeck | Land O’ Lakes

Nominations were scored and winners were selected by a review committee comprised of Farmer Advisory Council members and other subject matter experts. Visit the FARM Excellence Awards page for more details and full bios.

Agri-Mark Tops 2021 Cheese Contest

Agri-Mark received the Chairman’s Award for the Grand Champion cheese with its Extra Sharp Cheddar made in Middlebury, Vermont by the Middlebury Team on Nov. 15 at NMPF’s Annual Meeting, citing its outstanding flavor profile as part of what set it apart from the other 180 entries submitted by 12 cooperatives.

“When I grade cheese in a certain category, I look for a cheese to stand out and meet the characteristics of that category,” said contest judge Dr. Marianne Smukowski. “The cheese that won the extra sharp cheddar did just that. The flavor and texture of that cheese was fantastic. It was one of the best cheeses I ever graded.”

NMPF also gave out a Reserve Chairman’s Award to recognize a cheese that was almost as good as the Chairman’s cheese. This award, which was started last year, was awarded to Associated Milk Producers Inc. for its Pasteurized Processed American and Monterey Jack Cheese with Red Bell and Jalapeno Peppers made in Portage, Wisconsin by AMPI’s Dinner Bell Creamery.

NMPF’s cheese contest provides cooperative members an opportunity to showcase their best cheeses. In total, judges compared 2,155 pounds of cheese.

Other notable awards include:

  • Best Cottage Cheese, going to Upstate Niagara Cooperative Inc. for its 4% Pineapple flavored cottage cheese made in Buffalo, NY by Bison; and
  • Best Italian going to the Associated Milk Producers Inc. for its Aged Parmesan Wheel made in Hoven, South Dakota by the AMPI team.

NMPF would like to extend a large thank you to their cheese judges, Ms. Allison Reynolds, USDA, Dairy Grading Branch, Turlock, California; Mr. Timothy Meyers, College of DuPage, Glenn Ellyn, Illinois; and Smukowski, University of Wisconsin, Madison – retired and to the cooperatives who entered cheese. For the entire list of award winners, click here.

Young Cooperators Convene for Leadership & Development Program

In conjunction with NMPF’s annual meeting, more than 75 young dairy farmer leaders met in Las Vegas for the National Young Cooperators (YC) Leadership and Development Program. Producers from 13 member cooperatives participated in two days of professional development training Nov. 14-15. Offerings included:

  • A panel of dairy farmers discussing how they manage workforce challenges;
  • A session on managing stress and leading through adversity;
  • A discussion about bridging the “great divide” between on-farm practices and consumer perceptions;
  • A consumer panel focused on sustainability and animal care;
  • A conversation about communicating with the public about dairy; and
  • A deep dive into ecosystem service markets.

The National YC Program was created in 1950 to provide up-and-coming dairy leaders with a better understanding of issues facing farmers and their cooperatives. The event was sponsored by Farm Credit.

Between now and the program’s capstone Dairy Policy and Legislative Forum in June, the YC program will offer monthly, 45-minute virtual events alternating among dairy-focused webinars, virtual farm tours and industry leader panels. Employees and owners of dairy farms that are members of an NMPF member cooperative and under the age of 45, as well as co-op staff, are invited to participate.

NMPF Celebrates Dairy’s Gains in Return to In-Person Annual Meeting

NMPF Chairman Randy Mooney and President and CEO Jim Mulhern touted dairy’s gains in 2021 at NMPF’s joint annual meeting Nov. 15-17, as record exports and per-capita U.S. consumption at a more than 60-year high point to a bright future for the industry.

“The past 20-plus months have shown us that life can change quickly, and in ways beyond our control,” said Mooney, a dairy farmer from Rogersville, Missouri, in remarks before dairy farmer-leaders from NMPF’s 24 member cooperatives. “It’s also shown that when that happens, people turn to what they know and trust. They turn to dairy.”

NMPF joined with the National Dairy Promotion and Research Board and the United Dairy Industry Association in the theme of “Make Every Drop Count,” with more than 600 registrants returning to an in-person gathering this year.

NMPF President and Chief Executive Officer Jim Mulhern highlighted NMPF’s work for its members in his remarks, including leading policy efforts that brought more than $6 billion in federal aid to dairy farmers at the height of the COVID-19 pandemic as well as regulatory initiatives and advances in trade.

“We are ‘The Voice of Dairy Farmers in Our Nation’s Capital,’ and we take that mission very seriously. And through our experience over the past year and a half, I know we are well-positioned to meet the many challenges that lie ahead,” Mulhern said. “When we are strategic, patient, and act with intelligence, and realistic expectations, we can meet our challenges.”

Deputy Agriculture Secretary Jewel Bronaugh also spoke to the meeting via video, highlighting dairy’s leadership in climate-smart agriculture initiatives and environmental stewardship.

“It is inspiring to see the dairy industry as leaders in advancing solutions to the challenges we face in agriculture through inclusive, accessible innovation technology and approaches,” she said. “You are leading the way as United States dairy embraces a 2050 Net Zero Initiative to help dairy farms of all geographies and sizes continue to implement new technologies and adopt economically viable practices in feed production, animal care, energy efficiency and manure management.”

Also providing remarks via video were Sen. Debbie Stabenow, D-MI, chairwoman of the Senate Agriculture Committee; Rep. G.T. Thompson, R-PA, ranking member of the House Agriculture Committee; and Sen. Mike Crapo, R-ID.

NMPF also held governance meetings and revived its annual, nationally recognized cheese contest – successfully conducted virtually last year – as an in-person celebration. Results here.

Mooney was reelected Chair of the organization, and Dave Scheevel of Foremost Farms was reelected Treasurer.  New Board officers including Simon Vander Woude of California Dairies, Inc., First Vice Chair; Cricket Jacquier of Agri-Mark, Second Vice Chair; and Jay Bryant of Maryland-Virginia Milk Producers, Secretary.

Those five officers are joined by ten others elected this week to NMPF’s Executive Committee:

Steve Schlangen, Associated Milk Producers, Inc.; Rob Vandenheuvel, California Dairies, Inc.; Melvin Medeiros, Dairy Farmers of America; Dennis Rodenbaugh, Dairy Farmers of America; Pete Kappelman, Land O’Lakes; Doug Chapin, Michigan Milk Producers Assn.; Allan Huttema, Northwest Dairy Association; Tony Graves, Prairie Farms Dairy; Craig Caballero, United Dairymen of Arizona; and Jimmy Kerr, Cooperative Milk Producers.

New directors elected to the Board of Directors by NMPF delegates  include:

  • Neil Zwart – California Dairies, Inc.
  • Travis Fogler – Dairy Farmers of America
  • Ed Gallagher – Dairy Farmers of America
  • Karen Jordan – Dairy Farmers of America
  • Melvin Medeiros – Dairy Farmers of America
  • Perry Tjaarda – Dairy Farmers of America
  • Greg Schlafer – Foremost Farms
  • Duane Hershey – Land O’Lakes
  • Doug Chapin – Michigan Milk Producers Assoc.
  • Tony Freeman – Northwest Dairy Association
  • Joe Jenck – Tillamook County Creamery Assoc.
  • Craig Caballero – United Dairymen of Arizona

NMPF also recognized two retiring board members, Greg Wickham of Dairy Farmers of America and Ken Nobis of Michigan Milk Producers Association, as Honorary Directors for Life.

NMPF also held its annual Young Cooperators gathering in conjunction with the annual meeting.

Dairy Defined: Tough Times Arrive in Fake-Food Land

The hype couldn’t last forever.

No matter how many celebrity funders are brought on board or “next best thing” pitches are made to launch a product, eventually, over-the-top marketing comes back to bite, and that’s what’s been happening in the world of fake food. Here are a couple recent examples.

Oatly, the darling of the plant-based beverage set, lost one-fifth of its trading value in one day last month after warning it wouldn’t meet revenue expectations. As is the fashion of the day, Oatly blamed the pandemic and supply chains, but the simple truth is, consumer demand isn’t what it was earlier hyped up to be. Third-quarter sales in the Americas, expected at 40 million liters a month, fell short by 3 million.

The company is facing quality control issues as well, with a recall in its native Sweden for potential loose metal in its products. Of all the ingredients seen in plant-based beverages, “loose metal” would be among the least desired – and that’s saying a lot. Oatly’s trajectory toward making oats-and-chemicals America’s drink of choice is falling like a lead balloon – evidence of that via a battered share price, which has kept falling since the bad news was revealed, is a welcome sign of marketplace sanity.

Beyond Meat is another case study in facts can complicate an all-too-perfect narrative. Last month the company had to dramatically lower its expectations for revenue growth, using the pandemic as a cover for a consumer market that’s fizzled much faster than anticipated. Share prices fell accordingly, and like Oatly’s, they keep heading down. Beyond Meat isn’t in the fake dairy business (though it’s made rumbles), but it’s all the same story in animal agriculture, with so-called “innovators” making a short-term splash, then fading with their ad campaigns.

None of this, to be sure, means these companies are going to disappear. Overpriced, flavored plant water has been around for four decades, and while we still wonder why anyone thought they could improve upon the venerable Boca Burger, Beyond Meat has carved its niche. Consumers want variety, and consumer attraction to alternative products is something P.T. Barnum would have found completely understandable generations ago. Though we regret their effects on public health and the environment, fake foods are likely to proliferate even further, as test tubes and fermentation labs bring new imitators that will employ the same sales tricks as their plant-based predecessors. The imposters, it’s safe to say, are here to stay.

What doesn’t need to stay are lax labeling standards and consumer misinformation. A market functions better when it’s transparent – that’s true at a local supermarket as much as it is on Wall Street. This principle is becoming even more important in dairy as where-your-food-comes-from questions become even more crucial to consumer trust and honest marketing.

Over time, promotional flim-flam gets found out, and investors and the public learn that The Next Big Thing isn’t what it was cracked up to be. But the process would move more quickly – and less painfully – if consumers held a clearer understanding of true food “innovation” and better tools for identifying what a food is and what it isn’t. The sooner the puff-up-and-bust cycle is recognized, the more consumer dollars will be better directed toward more nourishing products – the ones that will survive the ups-and-downs of food fads and cash grabs.

NMPF Statement on the Dairy Pricing Opportunity Act

From NMPF President and CEO Jim Mulhern:

“Sen. Gillibrand’s legislation, cosponsored by Sens. Leahy and Collins, adds bipartisan momentum to a range of critical milk pricing discussions that dairy farmers are having through NMPF’s Economic Policy Committee. NMPF is continuing to work with USDA and Congress on how best to remedy deficiencies in the Class I mover formula and fully recoup $750 million in unintended losses felt by farmers of all sizes. NMPF also is leading discussions on a broad range of Federal Milk Marketing Order reform issues important to producers in all regions of the country. We look forward to pursuing policy improvements that will serve all dairy producers more equitably and effectively.”

Dairy’s Certainties Help Guide the Industry

Note: This is an abridged version of NMPF President and CEO Jim Mulhern’s speech at the organization’s annual meeting on Nov. 16 in Las Vegas.

One of the greatest challenges dairy faces today is the incredible amount of uncertainty in the world we live in. We didn’t have to worry that much about supply chains or closed restaurants and schools just two years ago, but now they mean dollars and cents to our bottom lines. And as our industry grows larger, the dollars and cents involved only get bigger.

But along with the uncertainty, we’ve learned a lot as well. In some cases, we have perhaps even more certainty than we had two years ago.

The first, most basic certainty is this: People want our product because they love its taste, and they know they need it. In a year when store shelves were emptied of milk across the country, schools shuttered nationwide, restaurants closed and cheese prices hit records, U.S. dairy consumption increased three pounds per person last year — to the highest consumption level since 1960.

We also know from the past year that exports more than ever are not only dairy’s future, they’re dairy’s present. U.S. dairy farmers can serve these markets more sustainably than anyone else in the world, and other countries are increasingly recognizing that. So we know that customers here and overseas support us. But we also know a lot more than that.

NMPF is the voice of dairy farmers in our nation’s capital. We’re well positioned to meet the many challenges that lie ahead. Here are a few numbers that show what we’ve done and point at what needs to be done:

$6 billion. It’s a big number, but it’s the amount of federal aid we’ve been able to procure for the dairy industry as needed assistance during the pandemic.

And here’s an individual, farm-level number that in some ways best illustrates our efforts to make a challenging policy climate work for our members: $750,000. It reflects the extent to which the federal government committed important resources to help individual dairy farmers all across this country. It’s also six times larger than what USDA first announced as the payment limit for dairies and all of agriculture under the Coronavirus Food Assistance, or CFAP program. When USDA announced CFAP, it said there would be a payment limit of $125,000 per commodity or person. We knew that was too little to be meaningful for many farms, so we went to work, and we got the maximum raised to $750,000.

$400 million. That’s the money allocated for the new Dairy Donation Program, an effort we conceived and shepherded through the legislative process, working closely with our partners in the food bank community who provide food to folks in need every day. The Dairy Donation Program connects our nutritious products to the families who ask for dairy more than anything else from their local food banks. Again, we worked hand in glove with lawmakers from both parties to get this through.

$1 billion and counting. That’s what’s been paid out this year under the Dairy Margin Coverage Program. The program is fast, it’s market-responsive, and we’ve continued to work to improve it. Changes we helped make happen this year will give us more dedicated federal funding to work within the next farm bill as we seek further improvements for producers of all sizes.

But DMC is only part of a suite of programs we’ve made better. Dairy Revenue Protection, LGM Dairy — These programs worked better because the funding caps that hobbled past dairy risk management efforts were eliminated thanks to our work. We’re proud to have led those efforts.

One final number. $750 million. That’s the amount of money that due to the wild market gyrations of the pandemic we lost with that change in the Class I pricing formula made in the 2018 Farm Bill. The data is clear and so is the cause. When USDA began the pandemic food box purchases, they were heavily weighted toward cheese, creating disorderly markets.

We warned USDA this would happen, but we also knew that if there were no purchase program, many dairies would not survive. We can’t ignore the lessons learned from the unintended consequences of the government’s actions. The Class I mover needs to be fixed. The losses violated the spirit of our revenue-neutral agreement between farmers and processors that we’re working to make right. We’ve recovered $350 million of our losses. But as we all know, it’s not a complete win. We’ve been working with members of Congress since the announcement of this program, to try to get up to an additional $400 million, funding that beyond what we’ve already been able to achieve, that would cover the balance of the losses.

It’s still a work in progress. We will fight for every dollar we can to make every dairy receive its fair compensation. Beyond that, we also need to tackle thorny issues related to the Federal Milk Marketing Order system, which has gone two decades without a thorough re-examination. This won’t be easy, but as the only dairy organization with the depth and breadth of membership to lead the industry on this issue, we move forward with confidence.

Our work for the industry goes beyond numbers. When our producer community has a concern about a regulation, we respond. Our regulatory work ranges from policy improvements to serving as a resource for farms concerned about everything from water regulations to workplace safety rules.

And our work goes beyond Washington policy to our efforts to ensure that customers and consumers understand and trust our industry and our on-farm practices through our FARM Program. As the threat of climate change and the importance of sustainable food production become increasingly important, we’re guiding Washington’s priorities in ways that will help our dairy farmers be part of the solution. The Net Zero Initiative is a model, one that other agriculture sectors are starting to follow.

Dairy’s been blessed with great leadership from the farm to the boardroom, but it only works through collaboration, honest communication and good-faith awareness of each other’s needs. These are a few of the certainties we can share today. We have much to look forward to. It’s a tribute to the work we’ve done, and it shows that we have the strength we need to achieve what we need. Let’s keep harnessing that strength and move forward together.

The World Unites Against “Plant Butter.” Will We?

Strange bedfellows, indeed. But also a reason for hope.

In Case You Missed It, the Codex Committee on Fats and Oils of the Codex Alimentarius, which, among other things, sets international food standards, in October decided not to take up a proposal by IMACE, the European Margarine Association, to allow its members to call their members’ products “plant butter” under the international standard for fat spreads and blended spreads.

U.S. dairy farmers hold no natural gripe against the European Margarine Association – in fact, we had never even heard of them until last month. Europeans, like consumers worldwide, have every right to purchase inferior products in fair and open market competition. However, touting “plant butter” as a legitimate name is a rude introduction to our continental purveyors of congealed vegetable oil, to say the least. It smacks of the shenanigans of Country Crock on this side of the Atlantic. And it speaks volumes about the increasing brazenness of plant-based imposters that they would even bring forth this request, which is so obviously driven by marketing concerns over the public good.

As due process dictates, the European Margarine Association got its hearing. And fortunately, most of the world is much more honest and consistent in labeling than what’s currently practiced in the United States. A wide-ranging coalition of nations spoke against it before CODEX, including the EU itself, France, Norway, Germany, Ireland, New Zealand, India, Iran, Argentina, Colombia, Uganda, Malaysia, and the United States. For a brief moment, longtime friends, and even longtime adversaries, fought the fakes. The world came together to defend dairy terms, gain showing the power that global dairy has to nourish and promote health – in this case, the health of international relations.

And so, “plant butter” as a global standard has been resoundingly defeated – for now. But it still leaves some unanswered questions. Why now, European Margarine Association? Why did the idea even come up? Perhaps even more interesting is how the global consensus reflects on current U.S. practice. The argument used by many nations to deny the request was that it would contravene the Codex General Standard for Use of Dairy Terms (GSUDT) (CXS 206-1999) as well as mislead the consumer.

But if that argument is understood and accepted around the world, why has it been so hard to get across here in the U.S.? With the FDA next year promising guidance on dairy labeling, and with an NMPF request to the FDA ombudsman for the agency to enforce its own rules still pending review, will the U.S. be willing to stake out the same pro-consumer position right here at home that it (rightfully) takes abroad?

We shall see. But we never fail to hope that the U.S. will eventually stand behind its own dairy standards of identity. Global support for the proper use of dairy terms remains strong, and that strength only raises our hope that worldwide consistency can soon be achieved. And heck, if the United States can agree with Iran on something … maybe this truly is the first step toward a better tomorrow.

So thank you for clarifying where the world stands, European Margarine Association. May this request never be made again – and may its rejection be an example our own government will follow.