Bipartisan Group of Lawmakers Reintroduce Bill to Protect Common Names

The National Milk Producers Federation (NMPF), U.S. Dairy Export Council (USDEC), and Consortium for Common Food Names (CCFN) praised yesterday’s reintroduction of the Safeguarding American Food and Export Trade Yields Act (SAFTEY Act).

Led by Senators John Thune, R-SD, Tammy Baldwin, D-WI, Roger Marshall, R-KS, and Tina Smith, D-MN, in the Senate and Representatives Dusty Johnson, R-SD, Jim Costa, D-CA, Michelle Fischbach, R-MN, and Jimmy Panetta, D-CA, in the House, the bipartisan legislation would direct USDA to partner with the U.S. Trade Representative (USTR) to prioritize the protection of common names like “parmesan” and “bologna” in international trade negotiations.

“For years, many foreign countries have succumbed to the EU pressures to exploit geographical indication rules to confiscate common food and beverage names that American and foreign producers in the new world have used for generations,” said Jaime Castaneda, Executive Director of CCFN. “This lack of action has cost U.S. producers too much for too long. The Safeguarding American Food and Export Trade Yields Act is a critical step toward ensuring that American producers can count on their government to establish a policy of fairness in the global market. We thank Senators Thune, Baldwin, Marshall and Smith and Representatives Johnson, Costa, Fischbach and Panetta for their steadfast support.”

Since 2009, the EU has used trade negotiations and geographical indication (GI) rules to confiscate common names for their own producers—essentially monopolizing certain products in specific markets. For American farmers and manufacturers, this has led to lost commercial opportunities overseas and expensive fights domestically. The EU has escalated this campaign in recent years, coercing third-party countries to adopt the EU’s GI rules as part of trade negotiations.

“When the EU restricts our ability to market and sell our cheeses using ‘parmesan,’ ‘feta,’ and ‘asiago,’ it costs U.S. dairy producers markets and consumers that our members have built up over years,” said Krysta Harden, President and CEO of USDEC. “It is past time that the U.S. government take a more proactive approach to tackling this challenge. A new emphasis on common name protections—headlined by the SAFETY Act—will ensure that our producers can compete on a more level playing field around the world. Thank you to Senators Thune, Baldwin, Marshall and Smith and Representatives Johnson, Costa, Fischbach and Panetta for leading this important effort.”

By amending the Agricultural Trade Act of 1978, the legislation defines “common names” and directs USDA to join forces with USTR to proactively defend these terms in export markets. Originally introduced in May 2023, the bill represents the first farm bill effort on common names.

“Losing the right to use common names has direct, on-the-ground consequences for U.S. dairy farmers,” said Gregg Doud, President and CEO of NMPF. “We appreciate Senators Thune, Baldwin, Marshall and Smith and Representatives Johnson, Costa, Fischbach and Panetta taking up this fight. U.S. producers deserve fair competition. The SAFETY Act is an important milestone to making that a reality.”

Time Running Out for Dairy Farmers to Sign Up for Dairy Margin Coverage


In a recent interview, NMPF Senior Director of Communications and Outreach Theresa Sweeney-Murphy highlighted the importance of the USDA’s Dairy Margin Coverage (DMC) program as a crucial risk management tool for dairy farmers. With enrollment open through March 31, DMC helps protect farmers from unpredictable milk and feed prices by providing payments when margins fall below selected coverage levels.

Sweeney-Murphy discussed recent updates to the program, including improved feed-cost calculations that now fully account for premium alfalfa hay, ensuring payments more accurately reflect real-world expenses. She also emphasized the program’s flexible coverage options and how it can be paired with Dairy Revenue Protection (DRP) and Livestock Gross Margin—Dairy (LGM-Dairy) for added financial security.

Farmers can enroll by visiting their local USDA Farm Service Agency office, where staff can help them navigate their coverage options before the March 31 deadline.

Farmers Ready to Face Policy Challenges, NMPF Farmers Say at Board Meeting

Dairy farmers from across the nation celebrated fairer milk prices for farmers and pledged to work together to meet challenges on labor, trade and other issues at the National Milk Producers Federation’s Board of Directors meeting, which concluded today.

“We’re in a fast-moving environment, with a new administration and things changing every day,” said NMPF Board Chairman Randy Mooney, a farmer from Rogersville, MO, in remarks at the meeting. “We are happy to have NMPF watching out for us here in Washington.”

NMPF’s board meeting brought together more than 50 farmers and dairy-cooperative leaders at the nation’s largest dairy farmer trade organization, which serves as the policy voice for dairy farmers and the cooperatives they own in Washington.

Dairy farmers at the meeting heard presentations updating pressing dairy issues, including agricultural labor, trade and H5N1 bird flu, which has now been circulating in dairy cattle for roughly one year. Milk producers also celebrated a policy win – nationwide adoption of a new Federal Milk Marketing Order that begins taking effect on June 1. The plan, spearheaded by NMPF, culminates a four-year process of seeking fairer pricing for farmers and cooperatives.

“The top two issues we have today are immigration and tariffs,” Mooney said. “Nothing else means anything else to us if we don’t have anyone to milk our cows.” On trade, he said day-to-day turbulence doesn’t change dairy’s commitment to building exports. “We intend to play in the world market, and we will invest in the world market to do it,” he said.

NMPF’s board also charted a path toward a successor organization to the Cooperatives Working Together export assistance program, which has helped dairy build overseas markets. Reflecting that reformation, the board voted to rename the program NEXT (NMPF Exports & Trade) while authorizing a new business plan for final approval in June. The board also welcomed two new directors:

  • Mark Leichtfuss of FarmFirst Dairy Cooperative in Wisconsin, and;
  • Richard Hill of Upstate Niagara Cooperative in New York.

The board also created the Dr. Peter Vitaliano Legacy Scholarship as part of NMPF’s National Dairy Leadership Scholarship Program. The award, named for a recently retired longtime NMPF economist, will be used to help support a student who demonstrates attributes exemplified by Dr. Vitaliano to honor his decades of commitment to the success of U.S. dairy producers and cooperatives.

Dairy Organizations Urge Intensified Negotiations to Restore Trade Flows

Leaders from the National Milk Producers Federation (NMPF) and the U.S. Dairy Export Council (USDEC) released the following statements today in response to retaliatory measures announced by Mexico, Canada and China.

“The President believes tariffs are necessary to address the opioid crisis in the United States. We urge Mexico and Canada to take U.S. concerns seriously,” said Gregg Doud, President and CEO of NMPF. “Mexico and Canada are valuable trading partners that American agriculture depends on, and trade with those countries is critical to the well-being of dairy farmers. Let’s focus on getting the concerns ironed out quickly so we can focus on bolstering these critical trade relationships. Then, let’s put those tariff tools to work, driving change with the trading partner that’s brushed off U.S. concerns for far too long – the European Union.”

“Exports are fundamental to the health of the U.S. dairy industry. One day’s worth of milk production out of every six is destined for international consumers and U.S. dairy sales to Mexico, Canada and China account for 51% of our total global exports. That’s a lot at stake,” said Krysta Harden, President and CEO of USDEC. “Dairy farmers and manufacturers are counting on a swift resolution to this impasse and urge a redoubling of efforts at the negotiating table to find a workable way forward that addresses U.S. national security concerns while also preserving export flows that are vital to supporting American farmers and workers. We’re eager to focus on working with the Administration on expanding global opportunities for American dairy products in ways that build on the existing base of sales to our trading partners.”

Milk Price Gain Raises January DMC Margin

Following three months of falling from record highs, the Dairy Margin Coverage (DMC) program margin rose in January as milk prices increased more than feed costs.

The January U.S. average all-milk price rose by $0.80/cwt from the month before to $24.10/cwt, while the DMC January feed cost formula increased by $0.33/cwt of milk on higher prices for all three of its feed components. That moved the DMC margin up by $0.47/cwt of milk for the month.

The DMC Decision Tool on the USDA Farm Service Agency website at the end of February projected the monthly margin would average $12.37/cwt during 2025, with a low of $11.41/cwt in late spring. 2025 DMC program enrollment is now open and is scheduled to close March 31.

Hain Joins NMPF as Chief Veterinary Officer

Dr. Meggan Hain has joined NMPF as its Chief Veterinary Officer for NMPF and the National Dairy FARM Program, a new position leading NMPF’s efforts to advance animal welfare standards, support dairy producers and promote science-based best practices across the industry.

With two decades of veterinary expertise in dairy health and welfare, Hain has been instrumental in developing animal welfare programs, disease response strategies and quality assurance initiatives.

Meggan comes to NMPF after serving as the Managing Veterinarian and Animal Care Specialist at Organic Valley, overseeing the animal health and welfare program for 1,800 farms nationwide. She holds both a Doctor of Veterinary Medicine and a Bachelor of Science in Animal Science from Ohio State University.

NMPF Staff Address Conferences, Co-op Meetings

NMPF staff actively engaged with dairy farmers and the broader industry in early 2025, informing producers and addressing wide-ranging needs.

NMPF Chief Science Officer Dr. Jamie Jonker’s continued outreach on H5N1 in dairy cattle this year has included panel discussions at the Dairy Farmers of Canada Winter Policy Conference in Ottawa and the 2025 USDA Ag Outlook Forum in Arlington, VA. Also appearing at the forum, in addition to NMPF President and CEO Gregg Doud, was Executive Vice President Jaime Castaneda, who presented in a panel on finding opportunities in changing markets.

Also speaking on H5N1 was Theresa Sweeney-Murphy, senior director of communications and outreach, who participated in Ontario Dairy Days on Feb. 12-13, where she shared with Canadian dairy farmers insights and lessons learned from the U.S. dairy industry’s experience with H5N1.

Senior Director for FARM Animal Care Beverly Hampton Phifer hosted a conversation during FarmFirst’s Annual Conference in Onalaska, WI, on Feb. 7, providing background on the FARM Program, its role within the dairy supply chain and implementation of FARM Animal Care.

Regulatory Affairs Director Miquela Hanselman shared resources to help vets better understand the FARM Program’s mission of continuous improvement at the American Association of Bovine Practitioner’s annual Recent Graduate Conference in Norman, OK, Feb.14 -15.

Chief Sustainability Officer Nicole Ayache attended the Ohio Dairy Quality Conference in Wooster, OH, Feb. 11-12, to provide information about industry-level sustainability initiatives and introduce the updates to FARM Environmental Stewardship.

Will Loux also traveled to Boise, ID, Jan. 23 to speak on the year ahead in dairy to Darigold Young Cooperators (YC) on Jan. 23. Loux also gave a market outlook to new NMPF associate member Idaho Milk Products. Loux spoke on exports in the coming year at the World Ag Expo in Tulare, CA on Feb. 11.

FARM Environmental Stewardship was another topic of discussion at Darigold’s YC meeting. Sage Saffran presented to the group on Jan. 21, highlighting the recent updates to FARM ES and how Version 3 enables on-farm decision making.

FARM Program releases ES Version 3 User Guide and Trainings

FARM released Feb. 14 its new Environmental Stewardship Version 3 User Guide, providing key information about the evaluation tool to its participants and aiding evaluators when completing Version 3 evaluations.

The guide details the data inputs of the new FARM ES evaluation to foster consistency and confidence in data collection. It also explains the output of the Version 3 assessment to support results interpretation.

FARM ES Version 3, launched last October, gives dairy farmers a scientifically robust tool with more advanced features to assess the impact of potential practice or technology changes. Version 3 incorporates the Ruminant Farm System (RuFaS) model, a whole-farm model simulating dairy farm production and environmental impact. FARM continues to create resources for on-farm best management practices, advancing its mission of continuous improvement within the dairy industry.

The FARM Program in tandem with the guide also launched a self-paced, online training course through the FARM Database. The training contains six modules that evaluators can choose to complete in one session or throughout multiple sessions. The course covers information about the program, how to consistently collect the data inputs, and how to interpret the results. Evaluators must complete the course to be certified to complete FARM ES Version 3 assessments.

To complement the self-paced, online training, FARM evaluators can enroll in advanced training sessions that take a deeper dive into several FARM ES topics. Each session is designed to address key areas of evaluations such as data inputs, interpreting results and available resources. Sessions also explore the new scenario analysis function of the Version 3 evaluation tool, so evaluators can better support farmers in using this new functionality to inform decision-making.

Dairy Community Responds to Dietary Guidelines Advisory Committee Scientific Report

NMPF submitted comments to USDA and the Department of Health and Human Services Feb. 10 to reiterate dairy’s importance as the departments begin writing the 2025-2030 Dietary Guidelines for Americans. NMPF also encouraged its members to share their voices by participating in NMPF’s advocacy campaign Jan. 16 through Feb. 10.

The comments and advocacy campaign were the final opportunity to highlight dairy’s key role in American diets until after the next guidelines are drafted. This round of comments also gave the public an opportunity to respond to the Scientific Report of the 2025 Dietary Guidelines Advisory Committee, which was published Dec. 10. The advisory committee reviewing what Americans should be eating spent two years evaluating scientific evidence and considering stakeholder input.

The final report reflects a great deal of hard work by NMPF’s members and allies to maintain dairy foods’ central role in American diets and maintains the prominent role of dairy foods in a healthy diet, including recommending three servings daily, a big win for the dairy community. The review also made clear that expanding the dairy food group to include additional plant-based alternative beverages (outside of fortified soy beverage, which is already included) is not supported by scientific evidence.

NMPF had hammered the point that imitators do not offer the same consistent package of nutrition provided by real milk. The committee agreed, which is especially important to the school lunch program, as the dietary guidelines affect the food options available to children through school meals and other nutrition programs.

NMPF expressed disappointment that the committee only recommends consumption of unflavored milk, especially as it acknowledged that flavored milk contains beneficial nutrients, and the committee did not explicitly conclude any connection between flavored milk consumption and obesity risk. And while the committee found evidence that substituting higher-fat dairy for lower-fat dairy showed no association with cardiovascular disease morbidity, the committee still only recommends consumption of low-fat and non-fat dairy products.

NMPF will continue to urge the departments to look more fully at recent science supporting the benefits of full-fat dairy in the diet as they develop the final guidelines.

NMPF’s Morris Testifies Before USTR

NMPF Executive Vice President for Trade Policy and Global Affairs Shawna Morris testified at a hearing of the U.S. Office of the Trade Representative (USTR) Feb. 19, outlining the European Union’s misuse of Geographical Indication systems to monopolize generic terms such as “parmesan.”

Morris urged the U.S. government to proactively establish protections for common names and address the European Union’s GI campaign through the new U.S. “fair and reciprocal tariff plan.”

Morris was testifying on behalf of the Consortium for Common Food Names, which NMPF staffs. CCFN also on Jan. 27 submitted comments on the issue as part of the agency’s annual Special 301 Review, which is used to set USTR’s intellectual property agenda.