FMMO Victory Caps Successful 2024, Gives 2025 Momentum

Four years of NMPF’s coordinated leadership set a positive tone for 2025, with USDA’s announcement Jan. 16 that all federal orders had accepted its proposal for Federal Milk Marketing Order modernization.

NMPF thanked USDA and the dozens of farmers and cooperative leaders who successfully steered FMMO toward a successful conclusion, with a comprehensive revamp heavily influenced by NMPF priorities and advocacy.

“Dairy farmers and cooperatives have done what they do best – lead their industry for the benefit of all,” said Gregg Doud, president and CEO of NMPF, said in a statement released that day.

“This final plan will provide a firmer footing and fairer milk pricing, which will help the dairy industry thrive for years to come. We appreciate the monumental contributions across government and the dairy industry that made this happen. The industry, and all dairy consumers, owe all of you a debt of gratitude.”

The new FMMO comes after more than 200 NMPF-led meetings to formulate the proposal that contributed heavily to USDA’s final decision, as well as a record-length 49-day federal order hearing and approval from the farmers who are covered under all federal milk marketing orders.

The new federal milk-pricing system, which officially will be published in the Federal Register tomorrow, will mostly take effect June 1 – coincidentally, World Milk Day – and is closely aligned with the principles of NMPF’s member-led recommendations, a process that began nearly four years ago.

Highlights include:

  • Returning the base Class I skim milk price formula to the higher-of the advanced Class III or Class IV skim milk prices for the month. In addition, adoption of a Class I extended shelf life (ESL) adjustment for all ESL products equal to the average-of mover plus a 24-month rolling average adjuster with a 12-month lag.
  • Updating Class III and IV manufacturing allowances for cheese, butter, nonfat dry milk and dry whey, and the butterfat recovery factor.
  • Updating the Class I differential values to reflect the increased cost of servicing the Class I market.
  • Updating skim milk composition factors, with implementation delayed six months until Dec. 1.
  • Removing 500-pound barrel cheddar cheese prices from the Dairy Product Mandatory Reporting Program survey.

NMPF has more resources to understand FMMO modernization and the road taken to get there. Farmers and cooperatives will have opportunities to learn more about the new system through webinars and other materials offered in coming weeks.

NMPF will also continue pushing for elements of its proposal that require congressional authorization, including mandatory dairy manufacturing cost reporting to provide accurate, transparent data to inform future milk pricing discussions.

Diving in on Dairy’s Legislative Agenda

President Donald Trump and Vice President J.D. Vance have now taken their oaths of office, and the 119th Congress has been seated. While the opening weeks of a new Congress and presidency focus on nominations and organization, these important housekeeping processes will soon give way to a busy legislative session.

We know dairy is ready for an action-packed 2025. NMPF’s major legislative goals begins with passage of a five-year farm bill, but what makes up that bill for dairy is just as important.

First, enabling schools to offer whole and reduced-fat milk is paramount. Milk provides 13 essential nutrients and is the top source of calcium, potassium, phosphorus, and vitamin D for children ages 2-18. However, just last month, the Dietary Guidelines Advisory Committee’s Scientific Report reaffirmed that 88% of all Americans are underconsuming dairy. The bipartisan Whole Milk for Healthy Kids Act, recently reintroduced in Congress, provides the solution. This bill would allow, but not require, schools to serve all varieties of milk, including whole and reduced-fat milk. A growing body of evidence demonstrates that dairy foods at all fat levels have a neutral or positive effect on health outcomes. NMPF strongly supports swift passage of this measure to solve a critical child nutrition problem.

This problem is made clearer by the data. Accurate, transparent data drives strong public policymaking. And that brings up another NMPF policy priority: remedying the persistent lack of accurate data when it comes to the costs of manufacturing raw milk into processed dairy products, which denies stakeholders an essential tool for assessing how milk pricing formulas ought to be structured.

A fix lies in the Fair Milk Pricing for Farmers Act, a bipartisan bill to require USDA to conduct mandatory dairy manufacturing cost surveys every two years. This will equip all voices in the dairy industry with better data to help drive future dairy pricing conversations.

Ongoing discussions on dairy pricing are vital for an industry that continues to innovate and advance. But milk pricing isn’t the only area where innovation is necessary. On the farm, U.S. dairy farmers benefit from safe and effective feed ingredients that can boost productivity in their herds and support environmental stewardship. However, the Food and Drug Administration’s current outdated review process for these ingredients hinders their timely approval and puts U.S. dairy farmers at a disadvantage with their global competitors. NMPF supports the bipartisan Innovative FEED Act, first introduced in 2023, to create a safe but expeditious process for FDA to review these products to help farmers make important gains and stay competitive.

These are just a handful of the major legislative efforts NMPF seeks to advance. Each of these bipartisan bills made headway last year as the House and Senate began their respective farm bill processes. With the new Congress getting ready to produce results, dairy stands ready to get these important priorities signed into law.


Gregg Doud

President & CEO, NMPF

 

NMPF’s Galen Explains Importance of New Legislation to Increase School Milk Choices

NMPF’s senior vice president Chris Galen discusses the introduction of new legislation in the House and Senate that would increase the range of milk options available to school children. The Whole Milk for Healthy Kids Act would give schools the option of serving 2% and whole milk once again. The House passed a similar bill in 2023, but the Senate didn’t act on it – prompting a renewed effort this year in Congress.

NMPF’s Bjerga on Whole Milk, Lactose-Free Gains

 

Consumers are increasingly turning to whole milk, an important point to consider as Congress considers the Whole Milk for Healthy Kids Act, NMPF Executive Vice President Alan Bjerga says in an interview with Big Radio in Janesville, WI. Along with whole milk, consumers are also drinking more lactose-free varieties, an important part of the industry’s future.

The Move Back to Milk

This just in: The sun rose today, people argued over politics … and consumers keep fleeing from plant-based beverages.

That final statement is becoming so obvious that it wouldn’t be worth writing about anymore – if people paid enough attention. But given the strength of misinformation in 2025, let’s say it again: Plant-based beverages are losing market share to milk, as in real, recognizable-to-your-grandmother, dairy-from-a-mammal milk. The 2024 retail data is in. And here’s what the trend shows.

Source: Circana

According to Circana, which tracks retail sales scans, milk’s sales volume relative to plant-based beverages rose again in 2024, with its relative share now at its highest since 2019. While milk consumption stayed essentially flat, plant-based beverage consumption fell for its third consecutive year, with almond and soy continuing to fall and oats going nowhere. Check out that trend, below.

Source: Circana

What does it all mean?

It likely means that consumers are continuing to catch on to the misleading arguments of plant-based beverage purveyors. It means that people who are seeking truly healthy, sustainable products are rediscovering dairy. It also means that the government should catch up to the people it serves by encouraging healthy choices through enforcing its own standards of identity for dairy terms and making it clear that plant-based alternatives don’t provide the nutrition consumers expect from milk.

But even though all the above is true, we’d answer that question with one word: Sanity. After decades of dishonest marketing and open disregard for FDA rules, truth and healthy nutrition are winning. And dairy farmers are happy to keep that positive trend going, by providing the world’s most perfect beverage, one that’s increasingly chosen over the dishonest knockoffs.

Raise your glass, and many more. It’s the increasingly popular thing to do.

NMPF Applauds Bipartisan Effort to Expand Students’ Access to Whole Milk

From NMPF President & CEO Gregg Doud:

“NMPF commends Representatives Glenn “GT” Thompson, R-PA, and Kim Schrier, D-WA, and Senators Roger Marshall, R-KS, Peter Welch, D-VT, Dave McCormick, R-PA, and John Fetterman, D-PA, for their leadership in boosting students’ access to crucial nutrition with their Whole Milk for Healthy Kids Act. Just last month, the Dietary Guidelines Advisory Committee reaffirmed that most Americans under-consume nutrient-dense dairy.  This much-needed bill lets schools offer students the healthful milk options that they are most likely to drink by permitting the serving of nutritious reduced fat and whole milk varieties, critically addressing kids’ under-consumption of milk’s essential nutrients.

“NMPF is ready to work with the bill’s bipartisan sponsors to move this commonsense, widely supported solution across the finish line this year.”

NMPF Congratulates President Trump, Agricultural Leadership as Government Takes Shape

The National Milk Producers Federation congratulates President Donald Trump and the leaders of the new Congress and administration and is ready and eager to work on a wide range of challenging issues as the new government takes shape.

“Congratulations to President Donald Trump and Vice President JD Vance as a new administration begins,” said NMPF President & CEO Gregg Doud. “As the nation’s representative of dairy farmers and the cooperatives they own, we will work with our nation’s leaders on the Trump-Vance team and in Congress to help America prosper and for its world-leading dairy industry to grow and thrive.”

Doud also congratulated the agriculture leaders of the recently sworn-in 119th Congress. Rep. Glenn “GT” Thompson, R-PA, continues as chairman of the House Agriculture Committee, while Arkansas Republican Sen. John Boozman takes over the Senate’s farm panel. Both committee ranking Democrats, Sen. Amy Klobuchar and Rep. Angie Craig, come from Minnesota.

“U.S. agriculture is blessed with strong, bipartisan leadership on its agricultural committees,” Doud said. “We are grateful for GT Thompson’s leadership on whole milk legislation and his successful advocacy on the “higher of,” as well drafting an overall strong farm bill that met dairy needs and his work on the Dairy Margin Coverage Program,” Doud said. “Meanwhile, Rep. Craig has been a strong supporter on many dairy issues, an active voice on agricultural trade, and a co-leader on bipartisan feed legislation to support innovation in dairy.

“In the Senate, Sen. Boozman also released a strong farm bill framework that included numerous key dairy items, and we are grateful for his advocacy on agricultural tax issues among other dairy priorities,” Doud said. “And Sen. Klobuchar as the new ranking member has been a tireless champion of dairy through her work on Dairy Margin Coverage, her sponsorship of the Ocean Shipping Reform Act, her attention to Canada trade issues, and her support for whole milk.

Doud also called for swift confirmation of Brooke Rollins to become the next Agriculture Secretary, and noted the many key issues that await her, the administration and the new Congress over the next few months. Just a few of them include:’

  • Passing a five-year farm bill
  • Meeting agricultural workforce needs
  • Creating new trade opportunities
  • Bringing whole milk into school lunches
  • Building an FDA that enforces its own standards of identity
  • Ensuring a fair tax system that allows dairy producers and cooperatives to thrive.

“We couldn’t be more excited about our government’s leadership as 2025 begins,” Doud said.

NMPF Thanks Members, USDA for FMMO Leadership

NMPF thanked USDA and the dozens of farmers and cooperative leaders who successfully steered Federal Milk Marketing Order modernization to a successful conclusion.

“Dairy farmers and cooperatives have done what they do best – lead their industry for the benefit of all,” said Gregg Doud, president and CEO of NMPF. “This final plan will provide a firmer footing and fairer milk pricing, which will help the dairy industry thrive for years to come. We appreciate the monumental contributions across government and the dairy industry that made this happen. The industry, and all dairy consumers, owe all of you a debt of gratitude.”

The new FMMO comes after more than 200 NMPF-led meetings to formulate the proposal that contributed heavily to USDA’s final decision, as well as a record-length 49-day federal order hearing and approval from the farmers who are covered under all federal milk marketing orders.

The new federal milk-pricing system, which officially will be published in the Federal Register tomorrow, will mostly take effect June 1 – coincidentally, World Milk Day – and is closely aligned with the principles of NMPF’s member-led recommendations, a process that began nearly four years ago.

Highlights include:

  • Returning the base Class I skim milk price formula to the higher-of the advanced Class III or Class IV skim milk prices for the month. In addition, adoption of a Class I extended shelf life (ESL) adjustment for all ESL products equal to the average-of mover plus a 24-month rolling average adjuster with a 12-month lag.
  • Updating the Class III and IV manufacturing allowances for cheese, butter, nonfat dry milk and dry whey, and the butterfat recovery factor.
  • Updating the Class I differential values to reflect the increased cost of servicing the Class I market.
  • Updating skim milk composition factors, with implementation delayed six months until Dec. 1.
  • Removing 500-pound barrel cheddar cheese prices from the Dairy Product Mandatory Reporting Program survey.

NMPF has more resources to understand FMMO modernization and the road taken to get there. Farmers and cooperatives will have opportunities to learn more about the new system through webinars and other materials offered in coming weeks. NMPF will also continue pushing for elements of its proposal that require congressional authorization, including mandatory dairy manufacturing cost reporting to provide accurate, transparent data to inform future milk pricing discussions.

NMPF’s Bleiberg Reviews Capitol Hill Agenda in New Year

NMPF’s executive vice president Paul Bleiberg discusses the current agenda for Congress as the leadership transitions in Washington from President Biden to President-elect Trump.  Bleiberg also highlights that the USDA plans to soon open the 2025 sign-up for the Dairy Margin Coverage program, for those farmers not already enrolled in the federal safety net.

Ready for Action: NMPF’s Bleiberg Anticipates Busy 2025

With a Republican “trifecta” of House, Senate and White House control, 2025 will be an active year in Washington, NMPF Executive Vice President for Government Affairs Paul Bleiberg said in a Dairy Defined Podcast released today.

“Everybody should just buckle up. It’s going to be a busy 2025,” said Bleiberg, who leads NMPF’s lobbying efforts.

The trifecta “means a certain ability to move your agenda through unilaterally or without the other party involved,” he said. “It also in broader terms refers to setting the agenda, obviously controlling the different committees and setting topics and moving legislation through broad decisions about governing really do fall to the party that has a trifecta.”

That will have meaningful effects on taxes and other areas of legislation, as well as on regulatory efforts, Bleiberg said. Immigration and trade also promise to be hot topics in the new year, ones with important implications, he said.

For more of the Dairy Defined podcast, you can find and subscribe to the podcast on Apple Podcasts, Spotify, and Amazon Music under the podcast name “Dairy Defined.”


NMPF Highlights Supply Chain Security

NMPF Trade Policy Director Tony Rice spoke to the challenges affecting the U.S. dairy industry due to shipping container break-ins at a Dec. 18 U.S. Chamber of Commerce event on supply chain security.

Organized crime groups in 2024 increasingly broke into intermodal containers on railroads in search of high-value items, causing collateral damage to dairy and other agricultural exporters.

Rice during a panel discussion detailed the financial losses that dairy exporters and producers incur when they must return and dispose of product that has been broken into, without the ability to file insurance claims. These break-ins also create significant food safety issues and could damage a producer’s reputation as a reliable supplier.

Congressmen Brad Schneider, D-IL, and David Valadao, R-CA, also spoke at the conference to highlight their co-sponsored bill, the Safeguarding Our Supply Chains Act. Endorsed by NMPF and the U.S. Dairy Export Council, the bill would authorize $20 million to create a crime coordination center within Homeland Security Investigations, as well as a task force comprised of relevant agencies.