Author: Rachel Ravencraft

Dairy Groups Applaud Administration Vaccine Support, Thank USDA for Plan

Posted on by Rachel Ravencraft

Leaders from the National Milk Producers Federation (NMPF) and the International Dairy Foods Association (IDFA) released the following statements today in response to the Trump Administration’s updated response plan for highly pathogenic avian influenza (HPAI) that is affecting our nation’s dairy herds.

NMPF President and CEO Gregg Doud said the following: “Dairy farmers and cooperatives appreciate USDA’s leadership in supporting American agriculture and safeguarding animal health as it deals with what soon will be a second year of H5N1 bird flu disruptions in dairy cattle. Dairy farmers and all of agriculture takes biosecurity seriously, and we thank USDA and the Trump Administration for actions that will further those efforts.

“We support the department’s initiatives to advance vaccine development and deployment that will help control, and ultimately eliminate, the virus in dairy cattle. And we also want to remind consumers that, even as dairy farmers are working with veterinarians and officials at all levels of government to eliminate this animal health threat, milk for consumers remains safe to drink because of the effectiveness of pasteurization.”

IDFA President and CEO Michael Dykes, D.V.M., said the following: “The International Dairy Foods Association is grateful to Agriculture Secretary Rollins for investing up to $100 million in new and ongoing research into animal vaccinations and therapeutic tools to manage highly pathogenic avian influenza in our nation’s dairy herds and commercial poultry flocks. We continue to urge USDA and its federal partners to act quickly to develop and approve the use of safe, effective bovine vaccines to guard against current and future strains of avian influenza affecting U.S. dairy. It is essential that the federal government work with our industry to ensure a vaccination strategy is feasible and cost-effective for farmers while working with international trading partners to assure the use of vaccines does not limit or disrupt U.S. agricultural exports.”

 

Milk-Drinking is Having a Moment

Posted on by Rachel Ravencraft

The good news keeps coming for fluid milk.

According to year-end USDA data, fluid milk consumption, in a slow decline for the past five decades, increased in 2024. The 0.6% increase to 42.98 billion pounds is the first year-over-year gain since 2009. And unlike that year, it didn’t happen because low prices and a bad dairy economy prompted grocery stores to practically give it away. Milk prices are relatively high these days, and people are drinking more milk because… well, because they want to.

And the story isn’t just that they’re drinking more milk. It’s also about why they’re drinking milk, as well as what kind of milk they’re drinking.

Source: USDA. Note: Whole milk total includes flavored varieties. Flavored Reduced-Fat includes 2%, 1% and skim. Other Milk includes buttermilk. All categories include both conventional and organic milk.

Driving much consumer interest in real milk consumption is the awareness that it’s a protein powerhouse. And that’s only part of the unique package of essential nutrients milk has to offer that leaves over-engineered, nutritionally inferior plant-based substitutes in the dust. (Not to mention their many weird ingredients.)

Fluid milk’s gains are built on whole milk, also known as “the milk that tastes most like milk.” Not to begrudge lower-fat varieties — dairy farmers support whatever milk you choose, as long as it’s actual milk and not one of the misnamed beverages — but whole milk’s popularity shows just how intrinsically tasty dairy is, as well as how much more popular milk could be if it, say, were offered on a school lunch menu to children who drink it at home.

The increase also accentuates the lie of the plant-based imposters, which fell in sales for the third straight year. After years of their misinformation, painting their gains as inevitable, milk isn’t just getting back its market share — it’s adding to its already overwhelming preference in the marketplace. And no amount of over-processing of nut-of-the-moment re-engineering is going to change that.

And with that, it’s time for government policy to match consumer reality. The Whole Milk for Healthy Kids Act (which you can support here) would bring whole and 2% back to schools, giving schoolkids access to the same popular, healthy varieties they drink at home. And FDA’s enforcement of its own rules on milk’s Standard of Identity (or congressional passage of the Dairy PRIDE Act), would do a lot to clear up consumer confusion over nutrition in the marketplace.

Milk has a lot of momentum heading into the year — which, really, just puts it in the same position as the rest of dairy, the popularity of which remains the highest it’s been since the 1950s. So really — literally — raise a glass to this today. Because the number of glasses being raised is only growing.

 

Science Makes the Case for Whole Milk, Teicholz Says

Posted on by Rachel Ravencraft

You don’t have to be part of the dairy sector to see how important whole milk is for children, best-selling author Nina Teicholz, Ph.D., said in the latest Dairy Defined Podcast.

That’s because nutrition science makes a compelling case for full-fat milk, underscoring the importance of getting whole milk back in schools, the goal of the Whole Milk for Healthy Kids Act, she said.

Children who drink whole milk tend to be healthier, she said. “You need the fat in the milk to digest the vitamins that are in the milk, those are fat soluble vitamins. “I’m not a dairy advocate, but it turns out that the science supports the position of those of people in the industry who would prefer to see whole milk back in schools.”

Teicholz, author of “The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet,” also discussed how food policy might be shaken up by Robert F. Kennedy Jr’s. confirmation as Health and Human Services Secretary.

NMPF has a call to action supporting the Whole Milk for Healthy Kids Act for listeners who want to get involved, here. For more of the Dairy Defined podcast, you can find and subscribe to the podcast on Apple Podcasts, Spotify and Amazon Music under the podcast name “Dairy Defined.”

NMPF Statement on Bipartisan Whole Milk for Healthy Kids Act

Posted on by Rachel Ravencraft

From NMPF President & CEO Gregg Doud:

“NMPF commends House Agriculture Committee Chairman Glenn ‘GT’ Thompson, R-PA, and Rep. Kim Schrier, D-WA, for continuing to lead their bipartisan Whole Milk for Healthy Kids Act to help increase kids’ access to milk’s vital nutrients.

“The Dietary Guidelines Advisory Committee reaffirmed in its Scientific Report last December that most kids and adolescents are not meeting daily dairy intake recommendations. Good nutrition is a cornerstone of children’s health and development, and milk plays an unparalleled role in providing the nutrients kids need to grow and thrive. But kids take more milk, and drink more milk, in school when they have nutrient-dense options they like. A growing body of scientific evidence shows that dairy foods at all fat levels have a neutral or positive effect on health outcomes, ranging from lower prevalence of obesity and diabetes to reduced heart disease risk and healthy cholesterol levels.

“We are grateful to the House Education and the Workforce Committee for approving the Whole Milk for Healthy Kids Act today on a bipartisan vote. It’s a critical step toward finally expanding the popular, healthy milk options schools can serve to improve student nutrition.”

Diving in on Dairy’s Legislative Agenda

Posted on by Rachel Ravencraft

President Donald Trump and Vice President J.D. Vance have now taken their oaths of office, and the 119th Congress has been seated. While the opening weeks of a new Congress and presidency focus on nominations and organization, these important housekeeping processes will soon give way to a busy legislative session.

We know dairy is ready for an action-packed 2025. NMPF’s major legislative goals begins with passage of a five-year farm bill, but what makes up that bill for dairy is just as important.

First, enabling schools to offer whole and reduced-fat milk is paramount. Milk provides 13 essential nutrients and is the top source of calcium, potassium, phosphorus, and vitamin D for children ages 2-18. However, just last month, the Dietary Guidelines Advisory Committee’s Scientific Report reaffirmed that 88% of all Americans are underconsuming dairy. The bipartisan Whole Milk for Healthy Kids Act, recently reintroduced in Congress, provides the solution. This bill would allow, but not require, schools to serve all varieties of milk, including whole and reduced-fat milk. A growing body of evidence demonstrates that dairy foods at all fat levels have a neutral or positive effect on health outcomes. NMPF strongly supports swift passage of this measure to solve a critical child nutrition problem.

This problem is made clearer by the data. Accurate, transparent data drives strong public policymaking. And that brings up another NMPF policy priority: remedying the persistent lack of accurate data when it comes to the costs of manufacturing raw milk into processed dairy products, which denies stakeholders an essential tool for assessing how milk pricing formulas ought to be structured.

A fix lies in the Fair Milk Pricing for Farmers Act, a bipartisan bill to require USDA to conduct mandatory dairy manufacturing cost surveys every two years. This will equip all voices in the dairy industry with better data to help drive future dairy pricing conversations.

Ongoing discussions on dairy pricing are vital for an industry that continues to innovate and advance. But milk pricing isn’t the only area where innovation is necessary. On the farm, U.S. dairy farmers benefit from safe and effective feed ingredients that can boost productivity in their herds and support environmental stewardship. However, the Food and Drug Administration’s current outdated review process for these ingredients hinders their timely approval and puts U.S. dairy farmers at a disadvantage with their global competitors. NMPF supports the bipartisan Innovative FEED Act, first introduced in 2023, to create a safe but expeditious process for FDA to review these products to help farmers make important gains and stay competitive.

These are just a handful of the major legislative efforts NMPF seeks to advance. Each of these bipartisan bills made headway last year as the House and Senate began their respective farm bill processes. With the new Congress getting ready to produce results, dairy stands ready to get these important priorities signed into law.

Gregg Doud

President & CEO, NMPF

 

The Move Back to Milk

Posted on by Rachel Ravencraft

This just in: The sun rose today, people argued over politics … and consumers keep fleeing from plant-based beverages.

That final statement is becoming so obvious that it wouldn’t be worth writing about anymore – if people paid enough attention. But given the strength of misinformation in 2025, let’s say it again: Plant-based beverages are losing market share to milk, as in real, recognizable-to-your-grandmother, dairy-from-a-mammal milk. The 2024 retail data is in. And here’s what the trend shows.

Source: Circana

According to Circana, which tracks retail sales scans, milk’s sales volume relative to plant-based beverages rose again in 2024, with its relative share now at its highest since 2019. While milk consumption stayed essentially flat, plant-based beverage consumption fell for its third consecutive year, with almond and soy continuing to fall and oats going nowhere. Check out that trend, below.

Source: Circana

What does it all mean?

It likely means that consumers are continuing to catch on to the misleading arguments of plant-based beverage purveyors. It means that people who are seeking truly healthy, sustainable products are rediscovering dairy. It also means that the government should catch up to the people it serves by encouraging healthy choices through enforcing its own standards of identity for dairy terms and making it clear that plant-based alternatives don’t provide the nutrition consumers expect from milk.

But even though all the above is true, we’d answer that question with one word: Sanity. After decades of dishonest marketing and open disregard for FDA rules, truth and healthy nutrition are winning. And dairy farmers are happy to keep that positive trend going, by providing the world’s most perfect beverage, one that’s increasingly chosen over the dishonest knockoffs.

Raise your glass, and many more. It’s the increasingly popular thing to do.

Ready for Action: NMPF’s Bleiberg Anticipates Busy 2025

Posted on by Rachel Ravencraft

With a Republican “trifecta” of House, Senate and White House control, 2025 will be an active year in Washington, NMPF Executive Vice President for Government Affairs Paul Bleiberg said in a Dairy Defined Podcast released today.

“Everybody should just buckle up. It’s going to be a busy 2025,” said Bleiberg, who leads NMPF’s lobbying efforts.

The trifecta “means a certain ability to move your agenda through unilaterally or without the other party involved,” he said. “It also in broader terms refers to setting the agenda, obviously controlling the different committees and setting topics and moving legislation through broad decisions about governing really do fall to the party that has a trifecta.”

That will have meaningful effects on taxes and other areas of legislation, as well as on regulatory efforts, Bleiberg said. Immigration and trade also promise to be hot topics in the new year, ones with important implications, he said.

For more of the Dairy Defined podcast, you can find and subscribe to the podcast on Apple Podcasts, Spotify, and Amazon Music under the podcast name “Dairy Defined.”

Driven by Cheese, Dairy Consumption Rises Again

Posted on by Rachel Ravencraft

Propelled by record cheese use and gains in butter, cottage cheese and yogurt, U.S. per capita dairy consumption returned to 1950s levels last year, according to USDA data released just before Thanksgiving.

At 661 pounds per person, the amount of milk Americans consume is back to where it was in 2021, which in turn was on par with the year Buddy Holly died — at least in terms of dairy U.S. dairy consumption.

What’s driving the trend? Think cheese, which has doubled in per capita consumption over the past 50 years even as per capita fluid milk use has declined. Or look at butter, at its highest since the 1960s. And fermented dairy products are having a moment — cottage cheese consumption is at its highest in a decade, and yogurt is also rising.

The only disappointment? Rounding. If you drill more deeply into the numbers, 2023 didn’t quite match 2021, with consumption at 660.7 pounds, compared to 661.2 two years ago. But with positive signs in sales and the holidays ahead, there’s still a chance for Americans to push 2024 to new heights.

We can do this, America. Have your grocery carts at the ready, help a dairy farmer, and enjoy the perfect companion for your holiday cheer.

 

NMPF Builds on Strong China Relationship

Posted on by Rachel Ravencraft

NMPF Executive Vice President for Policy Development & Strategy Jaime Castaneda traveled to Shanghai and Beijing the week of Nov. 4 as part of NMPF and the U.S. Dairy Export Council’s ongoing efforts to grow U.S. dairy’s market share in China. 

Joined by USDEC President and CEO Krysta Harden, Castaneda presented at the China International Import Expo and the Global Dairy Conference, highlighting the U.S. dairy’s commitment to being a reliable supplier of high-quality, safe, and sustainable products. 

While in China, Castaneda and Harden delivered a new proposal to lower China’s most favored nation tariffs for cheese to Madam Yu, the Vice President of the China Chamber of Commerce of Foodstuffs and Native Produce. Like U.S. dairy’s successful tariff reduction effort in 2017, the proposal would improve market access for U.S. dairy producers to the top dairy importing country in the world. 

The trip to China is just the latest NMPF and USDEC effort to grow the dairy relationship between the two countries. Castaneda in September spoke at a U.S-China Bilateral Agriculture Industry Roundtable on the opportunities for American ag companies in China. That came on the heels of a USDEC-USDA Foreign Agricultural Service business development mission to Beijing and Shanghai in June, which helped to fortify relationships between U.S. dairy suppliers and Chinese buyers and strengthen ties with Chinese trade associations and government agencies. 

November CWT-Assisted Export Sales Nearly 27.6 Million Pounds

Posted on by Rachel Ravencraft

CWT member cooperatives secured 121 contracts in November, adding 27.6 million pounds of product to CWT-assisted sales in 2024. This is equal to 273.8 million pounds of milk in milk equivalent on a milkfat basis. These products will go to customers in Asia, Oceania, Middle East-North Africa, Central America, the Caribbean and South America and will be shipped from November 2024 through May 2025. 

Exporting dairy products is critical to the viability of dairy farmers and their cooperatives across the country. Whether or not a cooperative is actively engaged in exporting cheese, butter, anhydrous milkfat, cream cheese, or whole milk powder, moving products into world markets is essential. CWT provides a means to move domestic dairy products to overseas markets by helping to overcome U.S. dairy’s trade disadvantages.  

The amounts of dairy products and related milk volumes reflect current contracts for delivery, not completed export volumes. CWT will pay export assistance to the bidders only when export and delivery of the product is verified by the submission of the required documentation. 

FARM Showcases Sustainability Progress

Posted on by Rachel Ravencraft

The National Dairy Farmers Assuring Responsible Management (FARM) Program highlighted the launch of FARM Environmental Stewardship Version 3 at the Fall Meeting of the Dairy Sustainability Alliance, highlighting progress in dairy sustainability and stewardship.  

Nicole Ayache, NMPF’s chief sustainability officer, took the main stage to talk about the recent kick off and its incorporation of the Ruminant Farm System (RuFaS) model, a whole-farm model that simulates dairy farm production and environmental impact. Vermont dairy farmer Brian McGarry joined Ayache, sharing insights and opportunities for farmers and their cooperatives to evaluate potential technologies and measure progress.  

FARM’s Senior Director of Animal Care, Beverly Hampton Phifer, led animal care evaluators through Version 5 training in Green Bay, WI. Evaluators must be re-certified every updated version cycle and attend a recalibration training annually. This marks the ninth training of the year, with the last training for 2024 taking place last Monday in Fresno, CA.