Tag: NMPF Communications Awards

Michigan Milk, Windemuller Awarded in Annual Communications Contest

Posted on by Rachel Ravencraft

NMPF named Michigan Milk Producers Association Cooperative Communicator of the Year in its annual cooperative communications contest Oct. 15, while Dairy Farmers of America member Paul Windemuller received NMPF’s Farmer Communicator of the Year award.

MMPA won five categories and a ‘Best of Show’ award in the Writing category, while also taking six second place finishes and three third place finishes in the competition, which recognizes the top communications efforts among NMPF’s member cooperatives.

NMPF recognized Windemuller for his active presence in social media and other platforms, serving as a catalyst for consumer curiosity by sharing real-life stories from the farm. Windemuller is an active member for DFA, participating in both its Young Cooperator program and Emerging Leaders program. He also serves as a DFA content creator, enabling farmers to create authentic social media content that highlights the good story of dairy farming. One of Windemuller’s clips, 3 Types of Tech on the Farm, has more than 445,000 views and 300+ comments on his dairy’s Instagram account.

Windemuller also hosts his own podcast, AgCulture, sharing anecdotal experiences, insights and innovations in the agricultural space. He and his wife, Brittany, are first-generation dairy farmers who own and operate Dream Winds Dairy in Coopersville, MI, where they milk approximately 260 cows with a robotic milking system.

NMPF selects the “Best of Show” award from the first-place entries in the contest’s primary areas: publication, writing, graphics and special projects. In addition to MMPA’s recognition in the writing category for its informational feature, “The Low Down on FMMOs,” DFA won the publications category for its “Life on the Farm” special report and in graphics for its smartphone photo, “Caught in the Glow”; Associated Milk Producers Inc. won the special projects category with its Dinner Bell Creamery promotional video, “Meet Our Farmers: The Siewert Family.”

NMPF will also recognize winners at NMPF’s annual meeting next week. A full list of the winners of the NMPF communications contest, which received 102 entries from 11 member cooperatives, can be found here.

FARM Excellence Awards, Co-Op Communicators Honors Presented

Posted on by Theresa Sweeney

The National Dairy Farmers Assuring Responsible Management (FARM) Program announced the winners of the third annual FARM Excellence Awards, and the top farmer and cooperative communicators of the year, were recognized at an awards luncheon at the Joint Annual Meeting Nov. 14.

The FARM Program recognized three farms and one evaluator who go above and beyond industry standards through their commitment to innovation and continuous improvement. The 2023 FARM Excellence Award recipients are:

  • Animal Care & Antibiotic Stewardship — Ingleside Dairy Farm, Inc. (Dairy Farmers of America)
  • Workforce Development — Newmont Farm LLC (Agri-Mark, Inc.)
  • Evaluator of the Year — Jim Kauffman (Associated Milk Producers Inc.)

The 2023 FARM Excellence Award for Environmental Stewardship was awarded to a Dairy Farmers of America farm that wished to remain unnamed.

The FARM Excellence Awards were created in 2021 to celebrate farms that are dedicated to continuous improvement in one or more FARM Program areas, and a FARM Program evaluator for their exceptional care and attention to the farms they evaluate. Visit the FARM website for more information about the FARM Excellence Awards and the 2023 award winners.

In NMPF’s annual Cooperative Communications Contest, Maryland & Virginia Milk Producers Cooperative Association took top honors, and a farmer-owner of the cooperative also received NMPF’s Farmer Communicator of the Year award.

Austin Schwartzbeck of Peace & Plenty Farm won the farmer award for his active efforts in promoting dairy’s values through communicating with both dairy and non-dairy audiences—including a recent television feature about how he and his wife met at the Maryland State Fair.

“Austin’s excellence in communication on behalf of the dairy community is rooted in his ability to tell a compelling personal story, connect with readers emotionally, educate and advocate for the industry, emphasize family values, utilize visual storytelling and leverage various media platforms for outreach,” Maryland & Virginia Milk Producers Cooperative Association said in its nomination letter. “Through these efforts, he effectively portrays the dairy industry as one filled with dedication, tradition and a deep love for farming.”

Schwartzbeck and his family milk 245 registered Holsteins and farm 1,100 acres in Union Bridge, MD.

Maryland & Virginia Milk Producers Cooperative Association was also recognized as the Cooperative Communicator of the Year, receiving top honors in the writing category and recognition in the publications, graphics and special projects categories.

The cooperative’s “Best of Show” award winner, “MDVA Member Stands as Beacon of Service to Others,” details North Carolina Agricultural & Technical State University’s 492-acre farm with 57 dairy cows three miles from the skyline of downtown Greensboro—a Maryland & Virginia Milk Producers Cooperative Association member and the only dairy unit at a Historically Black College and University.

“This entry delivers delightful surprises while at the same time examining—without flinching—a serious national problem: the decline of black dairy farmers from 1 million in 1920 to 50,000 today,” the contest evaluator wrote. “The entry does more than expose a crisis. It shines a spotlight on a hidden gem providing a partial solution.”

NMPF also spotlighted the farm earlier this year as part of its Farmer Focus series.

The “Best of Show” award is selected from the first-place entries in the contest’s main areas: publication, writing, graphics and special projects. This year’s winners were:

A full list of the winners of the NMPF communications contest, which received 110 entries from 15 member cooperatives, can be found here.