Tag: FDA milk

NMPF’s Galen on FDA’s Draft Plant-Based Labeling Guidance

Posted on by Theresa Sweeney

Chris Galen, NMPF’s senior vice president of membership services and strategic initiatives, discusses NMPF’s latest effort to prevent misleading labeling on Dairy Radio Now. While FDA’s draft guidance on plant-based beverages acknowledges the public health concern regarding nutritional confusion, it falls short of ending the decades-old problem of misleading plant-based labeling using dairy terminology, he says. Galen discusses the comments NMPF submitted to FDA this week that emphasize the importance of transparent product labeling to ensure consumer understanding and informed purchasing decisions.

 

Draft Guidance Not Enough to Prevent Misleading Labeling, NMPF Tells FDA

Posted on by Theresa Sweeney

While the Food and Drug Administration’s (FDA) draft guidance on plant-based beverages acknowledges the public health concern regarding nutritional confusion, it falls woefully short of ending the decades-old problem of misleading plant-based labeling using dairy terminology, NMPF said in comments submitted to the agency July 30.

As the leading voice of American dairy producers, NMPF emphasized the importance of transparent product labeling to ensure consumer understanding and informed purchasing decisions, and urged FDA to take prompt enforcement action against misbranded non-dairy beverages that resemble milk.

“For far too long, plant-based beverage manufacturers have blurred well-defined standards of identity to inappropriately and unfairly capitalize on dairy’s nutritional benefits while FDA has ignored its enforcement obligations,” said Jim Mulhern, NMPF president and CEO. “FDA’s draft guidance is an encouraging first step toward promoting labeling transparency in the marketplace, but it’s not enough. Our comments outline a solution to the misleading labeling practices existing in the marketplace today, and provide clear, truthful labeling options for marketers of plant-based beverages.”

In its comments, NMPF commended FDA for its acknowledgement of consumer confusion over the nutritional content of dairy imitators. “For decades, NMPF has been frustrated with FDA’s unwillingness to enforce its own standards of identity for milk and milk products which continues today. We are encouraged by the agency’s acceptance of the reality of consumer confusion regarding nutritional content,” NMPF wrote. Still, NMPF cautioned FDA to adhere to the law by going through the proper legal process, as outlined in NMPF’s Citizen Petition and comments.

Because of the voluntary nature of the proposed guidance and FDA’s undependable labeling enforcement history, NMPF continues its work in Congress to pass the bipartisan, bicameral DAIRY PRIDE Act, which would direct FDA to enforce its own rules and clarify that dairy terms are for true dairy products.

Draft Guidance Not Enough to Prevent Misleading Labeling, NMPF Tells FDA

Posted on by Theresa Sweeney

While the Food and Drug Administration’s (FDA) draft guidance on plant-based beverages acknowledges the public health concern regarding nutritional confusion, it falls woefully short of ending the decades-old problem of misleading plant-based labeling using dairy terminology, the National Milk Producers Federation (NMPF) said in comments submitted to the agency this week.

As the leading voice of American dairy producers, NMPF emphasized the importance of transparent product labeling to ensure consumer understanding and informed purchasing decisions, and urged FDA to take prompt enforcement action against misbranded non-dairy beverages that resemble milk.

“For far too long, plant-based beverage manufacturers have blurred well-defined standards of identity to inappropriately and unfairly capitalize on dairy’s nutritional benefits while FDA has ignored its enforcement obligations,” said Jim Mulhern, NMPF president and CEO. “FDA’s draft guidance is an encouraging first step toward promoting labeling transparency in the marketplace, but it’s not enough. Our comments outline a solution to the misleading labeling practices existing in the marketplace today, and provide clear, truthful labeling options for marketers of plant-based beverages.”

In its comments, NMPF commended FDA for its acknowledgement of consumer confusion over the nutritional content of dairy imitators. “For decades, NMPF has been frustrated with FDA’s unwillingness to enforce its own standards of identity for milk and milk products which continues today. We are encouraged by the agency’s acceptance of the reality of consumer confusion regarding nutritional content,” NMPF wrote. Still, NMPF cautioned FDA to adhere to the law by going through the proper legal process, as outlined in NMPF’s Citizen Petition and comments.

Because of the voluntary nature of the proposed guidance and FDA’s undependable labeling enforcement history, NMPF continues its work in Congress to pass the bipartisan, bicameral DAIRY PRIDE Act, which would direct FDA to enforce its own rules and clarify that dairy terms are for true dairy products.

NMPF’s Detlefsen on the Scourge of Lab-Based Milk Imposters

Posted on by Alan Bjerga

 

NMPF Chief Counsel Clay Detlefsen discusses the even more urgent need for the U.S. Food and Drug Administration to enforce beverage standards of identity as lab-based milk imposters try to use dairy terms in the marketplace. “Milk has got 13 essential nutrients. It’s got 400 different fatty acids. It’s got two categories of proteins, casein and whey, numerous micronutrients,” he said. “You cannot replicate that in a laboratory or elsewhere. I mean milk is milk. It’s natural, and it’s good for you. And you can’t duplicate that in the lab.” Detlefsen spoke in an interview with the National Association of Farm Broadcasters.

Fake Milk Guidance Generates NMPF Push

Posted on by Theresa Sweeney

As a summer deadline for FDA guidance on the labeling of plant-based alternatives approaches, NMPF staff have been in communications with key administration officials and Capitol Hill lawmakers pressing to ensure transparency and integrity in the use of dairy terms and labeling – all the while maintaining the public drumbeat for positive change.

NMPF leadership held a call with FDA and administration officials May 16, discussing dairy’s main arguments for an FDA guidance that reaffirms the agency’s own commitment to enforcing its standards of identity for product labels, which in the case of milk is clearly defined as a dairy product. Allies on Capitol Hill are also being engaged to keep pressure on FDA to stand up for consumers and end the marketplace confusion over the nutritional value of plant-based vs. dairy products.

And finally, NMPF has been devoting its recent Dairy Defined columns to the issue, focusing on FDA commissioner support for labeling integrity as well as instances in FDA’s own history in which it’s properly defended dairy terms, underscoring that a better approach is possible. NMPF looks forward to a positive outcome on the issue, and is prepared to respond to whatever guidance is offered.