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Fake Milk Guidance Generates NMPF Push

June 2, 2022

As a summer deadline for FDA guidance on the labeling of plant-based alternatives approaches, NMPF staff have been in communications with key administration officials and Capitol Hill lawmakers pressing to ensure transparency and integrity in the use of dairy terms and labeling – all the while maintaining the public drumbeat for positive change.

NMPF leadership held a call with FDA and administration officials May 16, discussing dairy’s main arguments for an FDA guidance that reaffirms the agency’s own commitment to enforcing its standards of identity for product labels, which in the case of milk is clearly defined as a dairy product. Allies on Capitol Hill are also being engaged to keep pressure on FDA to stand up for consumers and end the marketplace confusion over the nutritional value of plant-based vs. dairy products.

And finally, NMPF has been devoting its recent Dairy Defined columns to the issue, focusing on FDA commissioner support for labeling integrity as well as instances in FDA’s own history in which it’s properly defended dairy terms, underscoring that a better approach is possible. NMPF looks forward to a positive outcome on the issue, and is prepared to respond to whatever guidance is offered.