NMPF Strengthens Ties in Mexico

NMPF built on its longstanding ties with Mexico during a USDA agricultural trade mission from Nov. 3–6, where Jaime Castaneda, executive vice president for policy development and strategy, and Shawna Morris, executive vice president for trade policy and global affairs, represented the organization as part of the U.S. delegation of agribusinesses and organizations led by USDA Secretary Brooke Rollins.

NMPF met with Mexican Undersecretary of Foreign Trade Luis Rosendo Gutierrez and leadership from the Mexican intellectual property office. The delegation also engaged Mexican producer and processor organizations and several major dairy importers.

Castaneda and Morris reinforced to Mexican government officials the importance of preserving and strengthening the mutually beneficial dairy trade relationship between the United States and Mexico. As part of that discussion, NMPF pressed Mexican officials to ensure full implementation of U.S.-Mexico-Canada Agreement (USMCA) provisions related to the protections of common cheese terms and prior users of generic names. U.S. exporters’ rights to use certain terms are at risk as the European Union advances toward implementation of its updated trade deal with Mexico, which includes various restrictions on the use of common food names.

NMPF will continue to work with the U.S. and Mexican governments to ensure the important bilateral trade relationship is preserved and outstanding issues like the right to use common names are resolved in the USMCA 2026 Joint Review process.

NMPF Supports USDEC in Shoring Up Ties in Mexico

NMPF’s Jaime Castaneda traveled to Mexico on Sept. 25-27 with leadership from the U.S. Dairy Export Council (USDEC) and Dairy Management, Inc. (DMI) to reaffirm the U.S. dairy industry’s commitment to working with Mexico as a key dairy trading partner.

Krysta Harden, president and CEO of USDEC; Barb O’Brien, president and CEO of DMI; Alex Peterson, Missouri dairy producer and chair of USDEC; and Marilyn Hershey, Pennsylvania dairy producer and chair of DMI; and Castaneda took part in a series of meetings with government officials and local dairy industry leaders.

The delegation spoke to Mexico’s importance as a trade partner for the U.S. dairy industry and the organizations’ commitment to building on the foundation that the U.S.-Mexico-Canada Agreement has established. The U.S. delegation emphasized the commonality between Mexico and the U.S. dairy industries and the need to defend dairy’s image and provide nutrition to consumers in both countries.

Castaneda raised strong objections to any geographical indications restrictions that the European Union may seek to convince Mexico to impose if they would limit the ability of U.S. exporters to use common cheese names. He also urged the Mexican government to reject proposed regulatory standards that would create unnecessary barriers to trade.

In talks with allied organizations, NMPF, USDEC and DMI offered to collaborate on efforts to increase milk consumption in Mexico through educational and marketing campaigns.