Swedish beverage company Oatly needs to respect U.S. food labeling standards that restrict the use of the term “milk” to real dairy products, according to NMPF, especially because the brand already follows such rules in its native Sweden.

Oatly is the latest brand targeted by NMPF because it exploits the U.S. Food and Drug Administration’s (FDA) lax regulatory environment. In promoting its cereal-derived beverage as oat “milk,” Oatly is blatantly skirting U.S. food labeling regulations, which dictate that any product using dairy terms including “milk,” “cheese” or “yogurt” must have originated from an animal. NMPF has long insisted that FDA take enforcement action against similarly misbranded products, the same way the standard is enforced in Europe and many other nations.

NMPF criticized Oatly for complaining to FDA in an April 11 letter that it would be placed at a disadvantage if it could not call its product “oat milk.” Oatly’s complaint was sent to FDA in support of a petition by the vegan trade association Good Food Institute (GFI). GFI’s petition calls on FDA to modify existing food standards to endorse the current marketplace abuse of some food companies using dairy terms on products made from plants, not milk.

“Budding and innovative companies like Oatly would be placed at a serious disadvantage if we were no longer allowed to use terms that instantly and accurately convey what’s inside the carton,” said Oatly U.S. General Manager Mike Messersmith, in arguing that its product must be labeled as “oat milk.”

However, in its home market, Oatly is sold as “havre dryck,” or “oat drink” in Swedish.  European Union (EU) regulations – similar to existing U.S. government standards – define milk as an animal product and do not allow plant-based milk copycats to use dairy terms.  Messersmith’s letter did not explain this obvious contradiction to his argument.

To spotlight Oatly’s doublespeak to the FDA, NMPF has created a graphic that illustrates the difference between Oatly’s U.S. and Swedish packaging. This image will join others in NMPF’s “Dairy Imitators: Exposed” campaign, which calls out non-dairy imitation brands for ignoring federal standards and failing to live up to real milk’s complete nutrient package.

To help promote the U.S. dairy industry as a job-creating and exports machine, National Milk has joined the U.S. Dairy Export Council (USDEC) and the International Dairy Foods Association (IDFA) to launch a year-long campaign titled “Got Jobs? Dairy Creates Jobs, Exports Create More.”

Most Americans know milk and other dairy products are an essential part of a healthy diet. But less well-known is dairy’s contribution to the health of the U.S. economy and the economies of every state across the country. This storytelling campaign aims to shine a brighter, data-driven spotlight on the positive effects of dairy’s economic engine.

Over the next year, the three dairy groups will share in-depth data and compelling narratives featuring hardworking dairy farmers, innovative dairy company employees, resourceful retailers and many others throughout the food supply chain at its website GotDairyJobs.org. The site will offer monthly features, videos and data-driven facts that demonstrate dairy’s continued impact on jobs, tax revenue and communities around the country. Using #GotDairyJobs, the dairy industry will amplify the campaign and create the dairy jobs conversation on Twitter, Facebook and Instagram.

“As milk continues its journey from farm to table, it becomes a job-creation machine, employing farm workers, truck drivers, construction workers, factory workers, retailers and even cargo ship captains navigating the ocean to ports in fast-growing countries demanding more dairy than their own countries can produce,” said Jim Mulhern, president and CEO of NMPF. “The United States is uniquely positioned to meet this growing global need, which allows U.S. dairy to provide opportunities for job creation and growth in the United States.”

ARLINGTON, VA – The National Milk Producers Federation (NMPF) today commended the leadership of the Senate Agriculture Committee for crafting a bipartisan Farm Bill that contains beneficial provisions for America’s dairy farmers. Following today’s passage by a margin of 20-1, the bill now moves to the full Senate for consideration.

The Senate Farm Bill contains enhancements to the dairy Margin Protection Program sought by NMPF, including improved coverage levels and greater program flexibility. The measure raises the maximum covered margin to $9/cwt. and adjusts the minimum percentage of milk that can be insured. It also includes an important agreement reached between NMPF and the International Dairy Foods Association on price risk management.

NMPF applauded Chairman Pat Roberts (R-KS) and Ranking Member Debbie Stabenow (D-MI) for their leadership in finalizing the measure before the current Farm Bill expires on Sept. 30. Sen. Stabenow helped secure $100 million in additional funding for the dairy title budget baseline.

“The leadership of Senators Roberts and Stabenow has led to the creation of a bipartisan Farm Bill that has important provisions for dairy farmers during this prolonged period of low milk prices,” said NMPF President and CEO Jim Mulhern. “With the House also set to move on its version of the Farm Bill later this month, we are hoping a final measure will pass Congress by this fall.”

The Senate bill also contains conservation provisions that will help producers access technical and financial assistance to carry out conservation practices on operations. Sen. Patrick Leahy (D-VT) added a helpful amendment to the bill to give dairy farmers greater flexibility in meeting their goals under the Environmental Quality Incentives Program.

Under the trade title, the Farm Bill re-authorizes the trade promotion programs that are critical to dairy farmers and their cooperatives. NMPF also appreciates the successful efforts of Sens. Joni Ernst (R-IA) and Bob Casey (D-PA) to include provisions in the bill that promote the consumption of fluid milk.

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The National Milk Producers Federation (NMPF), based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of dairy producers on Capitol Hill and with government agencies. For more on NMPF’s activities, visit our website at www.nmpf.org.

President Donald Trump has indicated he may be willing to wait until next year to reach a revised North American Free Trade Agreement (NAFTA) if it means getting a better deal from Canada and Mexico. NMPF continues to believe that the NAFTA talks are critically important and must be concluded, but not if that comes without the improvements the U.S. dairy industry needs.

Some stakeholders involved in the NAFTA talks have recently focused on the possibility of a “skinny” NAFTA, with a limited number of reforms, after negotiators missed Speaker Paul Ryan’s May 17 deadline to deliver a NAFTA rewrite to Congress. However, various administration officials, including Chief Agricultural Negotiator Gregg Doug and Treasury Secretary Steven Mnuchin, have said that the goal remains to secure better terms from Canada and Mexico. This approach has been strongly encouraged by congressional leaders like House Ways & Means Committee Chairman Kevin Brady and Senate Finance Chairman Orrin Hatch. Moreover, the President himself has vocally and repeatedly touted the importance of Canada making reforms to its dairy system in recent weeks.

NMPF and U.S. Dairy Export Council (USDEC) have been working closely with the office of the U.S. Trade Representative (USTR), the Agriculture Department and members of Congress to ensure that the dairy industry’s voice is heard and that the administration stands by its pledges to address dairy trade issues regarding NAFTA.

NMPF continues to tell lawmakers and administration officials that the NAFTA renegotiations must address Canada’s dairy trade obstacles, including its Class 7 pricing program and exorbitant tariffs. Secondly, a successful NAFTA deal must preserve U.S. access to the Mexico market, the No. 1 U.S. dairy export market.

In May, NMPF told the U.S. Food and Drug Administration (FDA) that the agency needs to adopt a prudent approach on dairy equivalence issues that will be supportive of U.S. dairy exports. At issue is FDA’s determination of whether a foreign country has “equivalent” food safety parameters to the United States, such as those followed by dairy farmers and processors to ensure consumers receive safe milk products.

Earlier this spring, in its first-ever equivalence action, FDA determined that European Union (EU) shellfish are as safe as those harvested in the United States, and as a result recommended granting equivalence to certain types of raw shellfish coming from the EU. This determination is meant to restart trade after an eight-year stalemate that began when the EU abruptly cut off access to its market for U.S. shellfish.

NMPF expressed concerns that the manner in which the U.S. government is handling this shellfish trade topic would pose a deep concern if that same process were applied to the trade of dairy foods. National Milk raised the issue in light of the publication this spring of FDA’s shellfish equivalence determination, and ongoing “Grade A” dairy equivalence assessments of New Zealand, Canada and various countries in the European Union (EU).

In detailed comments to FDA, NMPF and the U.S. Dairy Export Council (USDEC) pointed out that it would be extremely problematic if the agency applied the same process to the dairy industry, as that approach would run counter to nationally harmonized food safety regulations for dairy, fall short of upholding high U.S. consumer protections, and fail to sufficiently tackle barriers to U.S. dairy exports, among other concerns.

NMPF also met with Dr. Stephen Ostroff, deputy commissioner of FDA, and numerous FDA staff working on dairy and trade issues to explain why the U.S. dairy industry has concerns, and to pledge to work with FDA to address these worries by pursuing a more workable approach to tackling dairy trade issues, including those pertaining to equivalence. In a follow-up, NMPF and USDEC jointly sent a letter to FDA Commissioner Scott Gottlieb to reiterate dairy’s concerns and commitment to collaborating with FDA and its interagency partners.

The U.S. Department of Agriculture (USDA) announced on June 7 that California dairy producers approved a Federal Milk Marketing Order (FMMO) for the entire state of California.

The new California FMMO will be implemented on Oct. 17 with the publication of the Announcement of Advanced Prices and Pricing Factors. Affected parties must comply with all provisions beginning Nov. 1. USDA will work over the next few months to educate handlers who will be regulated by the new FMMO.

California represents over 18 percent of all U.S. milk production and is currently regulated by a state milk marketing order administered by California Department of Agriculture (CDFA). Once this new FMMO is established, over 80 percent of the U.S. milk supply will fall under the FMMO regulatory framework.

Under the dairy Margin Protection Program (MPP), the monthly margin for April 2018 decreased an additional $0.15 per hundredweight from March, to $6.62/cwt. This was the fifth consecutive drop in the MPP monthly margin. The April all-milk price increased by $0.20/cwt. from March, to $15.80/cwt. The April feed cost formula was up by $0.35/cwt. from March, with most of the increase – on a per-hundredweight-of-milk basis – due to an increase in the cost of alfalfa hay. The prices of corn and soybean meal also contributed smaller increases to the MPP feed cost formula calculation.

USDA’s MPP Decision Tool projects that coverage at the $8.00/cwt. and $7.50/cwt. coverage levels could result in total payments in excess of premiums and fees for up to 5 million pounds of production history, based on the May 29 CME dairy and grain futures settlement prices, shown in the accompanying graph. This will be true even if the remaining margins this year are above $8.00/cwt.

USDA has now twice extended the June MPP sign-up deadline. Producers have until June 22 to sign up for coverage for the entire 12 months of 2018. The USDA also has begun issuing payments to farmers who already elected coverage for this year.

USDA’s MPP margin forecasts are updated daily online. NMPF’s Future for Dairy website offers a variety of educational resources to help farmers make better use of the program.

An amendment to the 2018 House Farm Bill that would have allowed the interstate sale of unpasteurized milk was soundly defeated thanks to strong opposition from National Milk, its member cooperatives, several other key industry stakeholders, as well as consumer and public health advocates.

A coalition of dairy farmers, processors, consumer groups, food safety advocates, federal and state public health regulators and the medical community wrote to House leaders last month expressing serious concern with Amendment 30. Offered by Rep. Thomas Massie (R-KY), the amendment would have removed existing regulations that prohibit the interstate sale of raw milk for direct human consumption. It ultimately failed by a vote of 331 against to 79 in favor.

“This amendment would have rolled back decades of food safety improvements by eliminating requirements for pasteurization, which has been cited by the U.S. Department of Health and Human Services as one of the great achievements in public health in the 20th century,” said Jim Mulhern, president and CEO of NMPF. “We greatly appreciate those who joined the current effort and took a stand to oppose this irresponsible amendment that would have significantly compromised food safety.”

In a May 14 letter to House leaders Paul Ryan (R-WI) and Nancy Pelosi (D-CA), NMPF and the International Dairy Foods Association (IDFA) said Massie’s proposed amendment to the Farm Bill represented “an unnecessary risk to consumer safety and public health.” NMPF also organized a coalition of 53 dairy cooperatives, state dairy associations and the American Association of Bovine Practitioners in signing a similar letter of disapproval.

According to the dairy coalition letter, the Centers for Disease Control and Prevention (CDC) reported that nearly 75 percent of raw milk‐associated outbreaks have occurred in states where the sale of raw milk was legal. Thus, the dairy groups argued, eliminating any regulations that stem the interstate sale of raw milk in the United States “would increase the risk to public health, exposing consumers nationwide to the inevitable consequence of falling victim to a foodborne illness.”

NMPF continues to work with its congressional allies to ensure the enactment of a bipartisan, bicameral Farm Bill before the current one expires on Sept. 30. Both the House and Senate are making progress on their respective versions of the Farm Bill, with action likely in both chambers in June.

The 2018 Bipartisan Budget Act – the large spending bill passed earlier this year – made key improvements to the dairy Margin Protection Program (MPP) and expanded risk management tools for dairy farmers, but additional dairy policy changes are needed in the 2018 Farm Bill. NMPF is seeking additional improvements to the MPP, such as increasing the program’s coverage levels to ensure that it better reflects producer margins, as well as ensuring that the program is applied equitably to producers of all sizes.

The House Agriculture Committee adopted its Farm Bill in April, but disagreements between the two parties on nutrition issues resulted in a party-line vote on the measure in committee.  The House bill includes several NMPF priorities, including additional reforms to the dairy safety net, as well as provisions on conservation, trade and nutrition.

When brought to the House floor on May 18, the Farm Bill failed to pass due to an unrelated dispute over the future of immigration policy. During the bill’s consideration, NMPF, the International Dairy Foods Association and a broad coalition of agricultural, public health and consumer organizations worked to resoundingly defeat an amendment that would have permitted the sale of raw milk across state lines (see following story).

The House is now slated to re-vote on its version of the bill on June 22.  Meanwhile, the Senate Agriculture Committee approved its version on June 13. It also makes several improvements to the dairy safety net, although the bills are not identical and will need to be reconciled in a conference committee once approved by each chamber of Congress. Given that the impending election season is likely to deter action on any congressional initiatives, NMPF has continued to urge lawmakers to prioritize work on the Farm Bill this summer.

In May, member cooperatives in the Cooperatives Working Together (CWT) program secured 33 contracts to sell 2.36 million pounds of American-type cheeses, 2.54 million pounds of butter and 9.26 million pounds of whole milk powder to customers in Asia, Central America, Europe, the Middle East, North Africa and Oceania. The product will be shipped to customers in 25 countries in five regions of the world from May through October 2018.

The 2018 total of CWT-assisted dairy product sales is 35.36 million pounds of cheese, 11.04 million pounds of butter and 10.18 million pounds of whole milk powder. The total tonnage is up 46 percent compared to the first five months of 2017. These transactions will move overseas the equivalent of 649 million pounds of milk on a milkfat basis.

The amount of dairy products slated for export through CWT reflects current contracts for delivery, not completed export volumes. CWT will pay export assistance to the bidders only when export and delivery of the product is verified by the submission of the required documentation.

A thriving dairy export sector is critical to the growth and viability of dairy farmers across the country.  Regardless of whether a cooperative is actively engaged in exporting cheese, butter or whole milk powder, the domestic market cannot absorb the current level of domestic milk production. CWT provides a means to move domestic dairy products to overseas markets by helping to overcome certain disadvantages, such as the domestic/global price gap and shipping costs.  All cooperatives and dairy farmers are encouraged to add their support to this important program. Membership forms are available on the CWT website.

The NMPF Board of Directors voted in early June to continue the Cooperatives Working Together (CWT) program, the historic dairy farmer self-help export assistance effort.

CWT’s three-year extension, through 2021, comes at a time of growing U.S. milk production, weak global dairy prices and increased worldwide competition. CWT – developed and managed by NMPF – is the only program of its kind that enables farmers to use a private enterprise that increases the competitiveness of U.S. dairy exports. CWT is funded by dairy cooperatives and individual dairy farmers, who contribute $0.04/cwt. on their milk production.

“CWT is a unique and highly cost-effective tool for America’s dairy farmers, and the ongoing commitment of America’s farmer-owned dairy cooperatives to the program sends a signal to dairy producers at home, and dairy exporters abroad, that the United States will maintain a strong competitive stance in the global dairy market,” said NMPF Chairman Randy Mooney, a dairy farmer from Rogersville, Missouri.

Through the first five months of 2018, CWT has facilitated the sale of 56 million pounds of dairy products, representing the equivalent of 649 million pounds of milk. Since the export assistance program’s inception in 2003, it has helped members sell 887 million pounds of dairy products, the equivalent of more than 11.1 billion pounds of milk. For more information on CWT, visit www.cwt.coop.