Jim Mulhern, NMPF chief operating officer since January, will take over as the organization’s chief executive when current President Jerry Kozak retires at the end of this year. The NMPF board made the appointment at its June meeting.

Mulhern has been involved with the dairy industry his entire career. A Wisconsin native, he worked for a Midwestern dairy cooperative before coming to Washington and heading NMPF’s government relations program in the mid-1980s. He was also chief of staff for Wisconsin Senator Herb Kohl. He maintained a close relationship with the dairy industry as a senior manager at two Washington public affairs firms, and then launched his own firm, with NMPF and Dairy Management Inc. among its clients.

NMPF Chairman Randy Mooney said the organization was fortunate to have Mulhern as its leader for the future. “The importance of experience cannot be underestimated in a complex industry like ours,” Mooney said. “Jim’s impressive and extensive track record working on dairy issues made him the ideal choice to be the next President and CEO of NMPF.”

Mulhern expressed appreciation for the chance to lead an organization that has meant much to him over the years. “I look forward to building further on the relationships and successes of the past, but with a clear focus on addressing the challenges to dairy farming’s future,” he said.

Immigration continues to dominate the dialogue on Capitol Hill, with significant action occurring in both the House and Senate over the past few weeks. On June 26th, the full Senate voted 68-32 to approve, S. 744, the Border Security, Economic Opportunity, and Immigration Modernization Act. This comprehensive immigration reform measure included the agreement reached between the Agriculture Workforce Coalition, co-founded by NMPF, and the United Farm Workers. NMPF played a pivotal role in securing both the agreement and the support of many senators for this historic legislation. S.744 now moves to the House of Representatives for consideration.

In the House of Representatives, the House Judiciary Committee voted along party lines on June 19th to approve H. R. 1773, the Agricultural Guestworker Act. This legislation was a standalone immigration reform measure introduced by Judiciary Committee Chairman Bob Goodlatte (R-VA). The legislation now awaits further action by the House of Representatives. The House Judiciary Committee has also passed legislation dealing with border security, e-verify, high tech visas, and enforcement.

Looking ahead, the decision on whether or not the full House will act on immigration reform measures will be determined in great part during a meeting of the House Republican Caucus on July 10th. At that meeting, Republican leadership has indicated they will debate the path forward for immigration reform in the House. A number of possibilities remain, including the consideration of piecemeal legislation such as H. R. 1773, or the consideration of a comprehensive reform bill.

The startling House defeat of the 2013 farm bill has further complicated an already murky process of trying, for the second time in 12 months, to pass a new farm bill on Capitol Hill. Leaders in the House are contemplating a new plan this week – involving separating farm programs from the nutrition ones – following the stunning rejection of the farm bill June 20th.

Last week, NMPF joined more than 500 regional and national farm organizations in urging House Speaker John Boehner to bring the farm bill back to the floor for a vote later in July, without trying to split the bill into two components: one containing farm programs, and the other reauthorizing foods stamps and other anti-hunger efforts.

“It is vital for the House to try once again to bring together a broad coalition of lawmakers from both sides of the aisle to provide certainty for farmers, rural America, the environment and our economy in general and pass a five-year farm bill,” the groups said in the letter.

The farm bill failed by a vote of 195-234, in part because the final version of the legislation was amended to include a controversial dairy processor-backed measure offered by Reps. Bob Goodlatte (R.-Va.) and David Scott (D-Ga.). That amendment removed the market stabilization component from the NMPF-supported Dairy Security Act. The defeat of the House bill came just 10 days the Senate overwhelmingly approved its own farm bill, with the full Dairy Security Act included.

In recognition that any possible next step has political complications, NMPF has urged House leaders to consider submitting for a vote the bipartisan bill that passed the House Agriculture Committee last month.

Current farm programs, including the MILC program, will continue through the fiscal year, which ends September 30th. The price support program is authorized through December 31st, after which permanent law will be activated, potentially resulting in much higher support levels for a variety of farm commodities, including milk.

Animal Care Practices Revised to Reflect Learnings from Previous Three Years

ARLINGTON, VA – The National Milk Producers Federation (NMPF) has released a newly-revised animal care reference manual, containing the guidelines that comprise the core of the National Dairy FARM (Farmers Assuring Responsible Management) Program. The new manual can be found online at www.nationaldairyfarm.com.

The FARM Program was created four years ago to establish a national, voluntary dairy animal care program to bring consistency and uniformity to the practices used on America’s dairy farms. The original reference manual was used to guide animal care practices on farms that have enrolled in the program since 2009; this new manual will now be provided to those both currently enrolled, and those who will become part of the program going forward.

“This new manual reflects the continuous improvement process that is a hallmark of the FARM program,” said Jim Mulhern, Chief Operating Officer of NMPF. “It contains important revisions from the first manual, and it reflects both evolving management practices on the farm, as well as expectations for animal care from the entire dairy value chain.”

A variety of industry stakeholders provided input into the revision process, Mulhern said, and the end result includes findings from the third-party verification process that began in 2011. Among the improvements in the new manual is the overall checklist used to evaluate farms has been streamlined from 77 questions to 48, “simplifying the process for farmers, and more effectively capturing the pertinent information that animal care experts believe is relevant to proper dairy animal care,” Mulhern said.

In addition to the streamlined on-farm evaluation process, key areas of change in the areas of medical procedures, animal observations and housing include:

Medical Procedures:

• A guideline on horn disbudding was added: Calves are disbudded at eight weeks of age or earlier and with appropriate use of analgesics and/or anesthetics.
• Language was added to identify some best practices for disbudding, castration and extra teat removal.
• Information is provided on proper branding techniques, as some states require this for animal ID.
• Language was added encouraging the elimination of routine tail docking by 2022.

Animal Observations:

• The hygiene guideline remains the same based on data collected by the FARM program. The locomotion guideline was changed to only score milking and dry cows. Two other guidelines were added to document practices in place to improve lameness.
• The body condition score guideline was reduced to 1 percent of all animals in all pens from 10 percent because the FARM data showed that almost 98 percent of the farms in the program met this guideline. A second guideline was added to document practices are in place to improve an animal with poor condition.
• The hock and knee lesion guideline was changed to score only the milking and dry cows. All experts agreed and the FARM data showed that this is the most high risk group on the farm for this type of injury.
• A body abrasion section was added to allow for the collection of data on other body abrasions, besides knees and hocks, looking at all the animals on the farm. The FARM program will review the data collected after three years and decide if a guideline for body abrasions needs to be developed. The scoring system will target animals with an obvious swelling, lacerations or severe lesions of the skin.

Housing:

• The housing section was streamlined to remove the separate section on housing types and creating guidelines that can be utilized for all systems by referring to lying areas.

Other areas such as feed and water have also been streamlined in this manner to make the evaluation more effective.

To order hard copies of the FARM Animal Care Reference Manual or the FARM Quick Reference User Guide, fill out the order form that can be found on the FARM website. The new guidelines will be implemented in the on-farm evaluation process later this summer.

The National Dairy FARM program currently has participant farms producing 70% of the nation’s milk supply, through 52 cooperatives and proprietary processors. More than 8,000 on-farm evaluations have been completed.

The National Milk Producers Federation, based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s 30 cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of more than 32,000 dairy producers on Capitol Hill and with government agencies.

The advent of social media is both a blessing and curse for companies and organizations that seek to have an ongoing relationship with the public.  On the plus side, social media sites allow brands and associations to interact directly with individuals.  They remove the usual filters that come with more traditional media.

On the flip side, however, social media platforms create new demands for quick and regular interaction.  Consumer expectations are higher, because the internet has turned into a digital bazaar where every idea is instantly available, ready to be scrutinized and shared with others.

This new shared media dynamic matters greatly to the dairy sector, because at least some consumers are much more attuned to learning about where their milk, cheese, and other products come from.  Thankfully, social media gives us a better opportunity to engage those consumers about the advantages of dairy’s attributes, including nutrition, flavor, texture and value.  Enter the new online presence of the REAL® Seal.

I previously wrote that NMPF is now managing the venerable REAL Seal.  As one of the first changes in the program, we’re leveraging social media, and in particular, Facebook, to remind older consumers that the Seal still matters, and to introduce a younger generation of consumers why it matters to them.

At www.Facebook.com/RealSealDairy, we’re creating a new voice and visual feel for the Seal that will engage and cultivate target audiences, particularly moms and heads-of-households consuming dairy products and foods made with dairy.  The Facebook page includes interactive updates, multimedia presentations, contests, polls and quizzes.  Since the launch of this page a month ago, we’ve garnered more than 25,000 likes.  That’s a huge surge in a short period of time, and with all of the content we will continue to generate, that figure is certain to grow.

We have also revamped the homepage for www.realseal.com, which is now much more consumer-focused.  It will soon feature a buyer’s guide where consumers will be able to find dairy products and foods displaying the REAL® Seal, while REAL Seal users will have the opportunity to provide links to their company’s website as well.

Right now, that website is featuring a campaign to name the new animated logo character, which is another new means we have to make the seal real to shoppers.  By going to this page, those with creative ideas can – before the contest ends on Aug. 31^st – suggest a name for the dancing figure featured on the homepage.  The best three names will be put to a vote on the Facebook page at the end of the summer.

Another part of our social media plan includes outreach to bloggers with active followings in the subject areas of moms and families, cooking and recipes, and health and wellness.  By connecting with writers who are connected online with others, we can generate engagement, conversation and awareness surrounding the REAL® Seal campaign by directing consumers to official REAL Seal online platforms.

In today’s digital world, the brands and industries that can use social media have a great opportunity to increase their visibility, in a way that the originators of the REAL Seal never could have dreamed of 35 years ago.  More than 350 companies already recognize the value of using the REAL® Seal in their product marketing. Just as there was a pressing need for authenticity in the dairy case decades ago, there is a new expectation for it today. We need to keep up with consumers about how best to deliver it.

Prominent Role for Milk, Other Dairy Products Maintained in New Rules

ARLINGTON, VA – New U.S. Department of Agriculture rules affecting foods sold in schools will ensure that nutrient–rich dairy products will continue to be offered to the nation’s students in a variety of forms and settings, according to the National Milk Producers Federation.

The USDA Thursday released its “Smart Snacks in Schools” nutrition standards, affecting the calorie, fat, sodium and sugar content of foods that are offered apart from the school lunch line.  These “competitive” foods may be offered in vending machines or other a la carte settings.  The snack regulations are similar to overall nutritional rules applied last year to school lunches and breakfasts by the adoption of the Healthy, Hunger-Free Kids Act of 2010.

“The nutrients in dairy foods are an important answer to the question of how we can improve the diets and health of young people.  The rules released today will ensure that milk, cheese and yogurt are offered beyond the school lunch line in places where they can contribute to healthy eating,” said Jim Mulhern, Chief Operating Officer of NMPF.

Under the new regulations, competitive foods must meet all the rule’s nutrient standards and either have as the first ingredient one of the major food groups, including dairy; or, until June 30, 2016, contain 10 percent of the Daily Value of a nutrient of public health concern (e.g. calcium, potassium, vitamin D or dietary fiber).  Dairy foods are a key source of three of these nutrients of concern: calcium, potassium and vitamin D.

The regulation’s nutrient standards affect the following products:

• Low-fat and fat-free unflavored milk, and fat-free flavored milk, can be offered at all grade levels, with 8 ounce portions for elementary schools, and 12 ounces in middle and high school grades;
• Reduced-fat cheeses (including part-skim mozzarella) are exempt from fat standards, but must meet sodium standards of 230mg through June 30, 2016 and then 200 mg after July 1, 2016;
• Yogurt is subject to a sugar limit (35% by weight) that should facilitate dairy consumption;
• Entrees, such as pizza, that are offered in the National School Lunch Program are exempt from the standards when offered in the same or smaller portion size and available on the day the entrée is served and the following day;
• Caloric soft drinks are not allowed, and sports drinks cannot exceed 40 calories (and are only available in high school);

“The goal of the regulations—the first comprehensive rule to cover school foods beyond federally reimbursed lunches and breakfasts—is to improve the health of the nation’s children and increase their consumption of healthy foods,” said Mulhern. “As an important source of nine essential nutrients kids need, milk and dairy foods figure prominently in the new standards. We look forward to working with USDA to implement the standards and to continuing to improve the health of our children.”

The National Milk Producers Federation, based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s 30 cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of more than 32,000 dairy producers on Capitol Hill and with government agencies.

Plan is Better for Farmers and Workers, According to NMPF

ARLINGTON, VA – The Senate Thursday approved a comprehensive immigration reform measure that will help dairy farmers with their current and future workforce needs, and provide the entire agriculture sector with much-needed economic certainty, according to the National Milk Producers Federation.

“We’ve known for years that the status quo employment situation in dairy farming is not sustainable.  Today, the Senate moved decisively past that admission, and voted to change our labor and immigration laws for the better,” said Jerry Kozak, President and Chief Executive Officer of NMPF.  “Rather than tinker with what wasn’t working, this new immigration measure builds something new and much better.”

The immigration reform measure, approved today by a vote of 68-32 strengthens the border security apparatus to discourage the flow of illegal immigrants to the U.S.  From the standpoint of farm employers, it creates an entirely new visa category for their workers, both current employees, and prospective new employers.  This new visa system will be administered through the U.S. Department of Agriculture, making it easier for farmers and ranchers to access and use.  It will also assure a future flow of new workers, so that as the economy evolves and jobs shift between sectors, farmers will have the means to recruit and hire new dairy workers.

“Dairy farmers have been concerned that their current workers might be overlooked by the reform efforts, but the Senate bill addresses that concern, by allowing currently employed, but undocumented, workers to maintain their jobs.  This is a huge benefit, both to workers, and their employers,” Kozak said.

Kozak noted that regardless of the region of the country, many dairy farmers “face ongoing challenges finding a sufficient number of workers to care for and milk their cows. Securing a reliable and competent workforce for our nation’s farms and ranches is essential to ensuring that American consumers continue to enjoy dairy products on their grocery store shelves,” he said.

Kozak stressed that even with today’s history Senate vote, much more work on immigration reform has to be done this year on Capitol Hill.  Negotiations are continuing in the House of Representatives, which is working on a separate bill, and where broad support for a comprehensive immigration reform measure is less certain.

“The key is to demonstrate to a majority of the House that action is needed.  The bill the House will consider is going to be different than this Senate bill, but the critical thing is that a bill addressing the needs of agriculture must be passed by the House.  Inaction is not an option,” Kozak said.

Throughout the immigration reform process, NMPF has worked with other farm worker and farm employer organizations in the Agriculture Workforce Coalition.  To learn more about the AWC, visit www.agworkforcecoalition.com.

The National Milk Producers Federation, based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s 30 cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of more than 32,000 dairy producers on Capitol Hill and with government agencies.

Campaign Begins to Name Animated Figure

Arlington, VA – In its ongoing effort to revitalize and build awareness of the dairy industry’s iconic REAL® Seal, the National Milk Producers Federation (NMPF) is introducing a cartoon character modeled after the logo.

“The REAL® Seal has been around for nearly 40 years,” said Jim Mulhern, Chief Operating Officer of NMPF. “This character is intended to bring the importance of looking for REAL® dairy products and foods made with REAL® dairy products to life.”

The first order of business will be naming the character, according to Mulhern, who said a name will be chosen through an on-line challenge.

“We want kids to learn how to differentiate real dairy products and foods made with real American dairy products from the vegetable- and nut-based pretenders,” said Mulhern. “To highlight this important distinction, we are launching a campaign to name the character.”

Names may be submitted through the REAL® Seal website: www.realseal.com. All entries must be received by August 31, 2013.  The top three names entered will be posted in September on the REAL® Seal Facebook page (www.facebook.com/realsealdairy) and subject to a vote. The name with the most votes will be declared the winner.

“We’re really excited about this approach to helping kids and parents learn to look for REAL® dairy products and foods containing REAL® dairy products,” said Mulhern. A cartoon featuring the character is already featured on the homepage of the REAL® Seal website.

The National Milk Producers Federation, based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s 30 cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of more than 32,000 dairy producers on Capitol Hill and with government agencies.

From Jerry Kozak, President and CEO, NMPF:

“The decision to adopt the Goodlatte-Scott (G-S) amendment as part of the House’s farm bill is a disappointment to America’s dairy farmers who recognize this amendment for what it is: an effort to ensure that dairy processors get a government-insured supply of cheap milk. But the House vote against final passage of the farm bill makes the G-S vote a hollow victory for its proponents.

“We always knew we faced a difficult challenge in the more urban and suburban-oriented House, especially with House Speaker John Boehner personally committed to defeating the Dairy Security Act. But we’re hopeful that the House and Senate will eventually find a way to write a compromise farm bill. When they do, we believe the agriculture conferees who develop that final bill will understand the importance of the more balanced approach to dairy policy contained in the Senate-passed farm bill.

“The House rejection of its Agriculture Committee’s dairy proposal, which included margin insurance plus market stabilization, is a fiscally reckless vote, with negative implications for the dairy producer sector, but also for the entire farm bill. By eliminating the market stabilization component, the Goodlatte-Scott amendment removed the cost control mechanism from this measure, greatly increasing government and taxpayer cost exposure.”

The National Milk Producers Federation, based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s 30 cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of more than 32,000 dairy producers on Capitol Hill and with government agencies.

ARLINGTON, VA – The National Milk Producers Federation’s (NMPF) Board of Directors last week approved a resolution in opposition to any Trans-Pacific Partnership (TPP) agreement that does not provide for significantly increased access to the Canadian dairy market. As part of that resolution, NMPF’s Board also urged the U.S. Trade Representative’s Office and the U.S. Department of Agriculture to negotiate an agreement with Canada that eliminates barriers to trade and provides for mutually open dairy markets.

“From the outset, NMPF has applauded the inclusion of Canada in the TPP dialogue, given the significant export opportunities that Canada offers to our industry,” said Jim Mulhern, Chief Operating Officer of NMPF. “As the U.S. prepares to intensify market access discussions with TPP partners in its effort to bring the talks to a close, NMPF believes it is important to underscore the necessity of opening the Canadian dairy market as part of this agreement.”

Dairy trade was essentially excluded from the 1988 U.S.-Canada trade agreement (later folded into the North American Free Trade Agreement). Even though Canada is the second-largest export market for U.S. dairy products (mostly imported under a re-export program), the potential for additional sales there is far greater than what is currently allowed under the restrictive tariff system that Canada uses to protect its market.

“TPP presents a critical opportunity for us to finally liberalize U.S.-Canada dairy trade – an issue that has taken on increasing importance in light of the robust efforts by Canada to impede even the limited access currently available to U.S. dairy exporters,” said Mulhern.

NMPF supports the TPP negotiations, and “hopes that the final agreement will result in one that provides net benefits to U.S. dairy producers. Opening the Canadian dairy market is a linchpin to achieving that result,” Mulhern said.

The National Milk Producers Federation, based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s 30 cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of more than 32,000 dairy producers on Capitol Hill and with government agencies.

Chief Operating Officer to Assume New Role Next Year; Kozak to Continue to Lead CWT Efforts

ALEXANDRIA, VA – The National Milk Producers Federation (NMPF) announced today that Chief Operating Officer Jim Mulhern will take over as President & Chief Executive Officer on January 1, 2014. Mulhern has been appointed by the NMPF Board of Directors to fill the position held by Jerry Kozak since 1997. Earlier this year, Kozak had informed the Board of his desire to retire on December 31, 2013.

“We are very excited to have such a knowledgeable and capable leader at the head of our team in the coming years. The importance of experience cannot be underestimated in a complex industry like ours,” said NMPF Chairman Randy Mooney, a dairy producer from Rogersville, MO.

“Jim’s impressive and extensive track record working on dairy issues made him the ideal choice to be the next President and CEO of NMPF.”

Mulhern joined NMPF in January 2013, and since that time has managed the communications, government relations, and membership functions of the organization. His appointment as COO marked a return to NMPF; he had directed the organization’s government relations program earlier in his career.

A Wisconsin native, Mulhern came to Washington, DC, to work on Capitol Hill in 1983. Following his service at NMPF in the mid-1980s, he returned to Capitol Hill to serve as Chief of Staff for Wisconsin Sen. Herb Kohl. Mulhern also worked in senior management positions for Fleishman-Hillard, the Fratelli Group and Watson/Mulhern LLC. During this period, he maintained a close relationship with the dairy industry and NMPF by working as a consultant on numerous projects.

“I sincerely appreciate the opportunity to lead a membership organization that has meant so much to me throughout my career. I look forward to building further upon the relationships and successes of the past, but with a clear focus on addressing the challenges to dairy farming’s future,” said Mulhern.

The National Milk Producers Federation, based in Arlington, VA, develops and carries out policies that advance the well-being of dairy producers and the cooperatives they own. The members of NMPF’s 30 cooperatives produce the majority of the U.S. milk supply, making NMPF the voice of more than 32,000 dairy producers on Capitol Hill and with government agencies.