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Vilsack, Football Coach and Millennial Marketing Expert Head Speaker List for NMPF’s Annual Meeting

October 7, 2015

What do the Secretary of Agriculture, former Notre Dame football coach Lou Holtz, and a world-renowned magician have in common?

All are appearing at NMPF’s annual meeting at the Marriott World Center in Orlando October 26-28. The 2015 meeting agenda, which is nearly complete, also includes a marketing expert specializing in millennials, and panel discussions on two of the hottest issues in dairy farming, humane animal care and renewable energy.

NMPF’s annual meeting is held jointly with the National Dairy Promotion and Research Board and the United Dairy Industry Association. The core general session program opens Tuesday, October 27, with the three-hour NMPF Town Hall, at which attendees learn about the Federation’s activities and question staff on the future of the dairy industry.

Millennial marketing expert Jeff Fromm, president of FutureCast, speaks after lunch Tuesday, followed by the panel discussion animal care. Invited panelists include representatives from McDonalds, Starbucks, Kroger supermarkets and Schreiber Foods. Chobani and Walmart are confirmed.

After the panel discussion, NMPF Chairman Randy Mooney and President and CEO Jim Mulhern will present their report on the Federation and its priorities and that evening a Welcome to Florida reception will feature the winners of NMPF’s annual cheese contest.

Wednesday, October 28, opens with the renewable energy panel discussion, featuring Steve Rowe, CEO of Newtrient LLC, a consortium of organizations dedicated to reducing dairy’s environmental footprint. Among other things, Newtrient LLC, helps dairy farmers capture economic value from agricultural by-products.

Tom Vilsack, the longest serving agriculture secretary in nearly 50 years, speaks later in the morning, followed by Tom Gallagher, CEO of Dairy Management Inc.

Holtz, one of the most successful college football coaches of all time and a former ESPN analyst, is the closing lunch speaker and magician Bill Herz is the entertainment for the evening banquet.  

In between these major events are board meetings, a dairy bar, networking and sightseeing opportunities, and a raffle to raise money for NMPF’s scholarship program.

Reservations at the Marriot World Center are still available on a space and rate available basis. Attendees can register for the meeting up to the last minute, but a late fee will be charged. See NMPF’s website for the latest registration and hotel information.