NMPF’s Bjerga on the Myths of Plant-Based Beverages (Parts 1 & 2)
September 25, 2022
In a two-part interview with Ag Information of the West, NMPF Senior Vice President of Communications Alan Bjerga takes on the myths perpetuated by plant-based beverage marketers in the context of such beverages’ declining sales. “If you read some of this media coverage in the last few years, you would have thought that cows were on their way to going extinct,” Bjerga said. “I think the cows are alive and well.” Part 1 is here, part 2 is here.