NMPF Continues Campaign to Stop Misbranding of Imitation Dairy Products
June 4, 2010
NMPF Continues Campaign to Stop Misbranding of Imitation Dairy Products
On April 28, 2010, NMPF sent a letter to the Food and Drug Administration asking it to take action against imitation dairy products that were misbranded by illegally using terms for which standards of identity have been defined (e.g. milk, cheese, yogurt, etc.). Thus far, there has been no official response to the letter from FDA.
Efforts to increase awareness about the issue of misbranding have been successful. On April 29th, a story ran on the front page of USA Today and a Facebook page (www.facebook.com/theydontgotmilk) was launched. Within a week, over 250 comments were posted on the USA Today discussion board, and the Facebook page had been visited over 5,100 times. Currently, over 800 people are fans of the “They Don’t Got Milk” site, representing 20 different countries and 6 continents.
NMPF has dedicated a webpage (www.nmpf.org/fda-form) that allows consumers to directly email a letter to the FDA urging them to take action on the issue of misbranded imitation dairy products. Currently, 67 letters have been sent to FDA through the site. The letter contains pre-written text to simplify the process, although there is the option to add customized text and include a photo of a misbranded product. The form was designed to make the process simple and fast, so NMPF encourages people to send a letter today to the FDA.
