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National Association of Farm Broadcasters:

NMPF’s Bjerga on Next Steps on Plant-Based Labeling

March 2, 2023


NMPF Senior Vice President for Communications Alan Bjerga discusses next steps in the effort to bring transparency to plant-based beverage labeling in an interview with the National Association of Farm Broadcasters. While the FDA’s proposed guidance accepts dairy’s core argument — that beverages that falsely call themselves “milk” falsely imply a similar nutritional profile — the acceptance of such terms, even with disclaimers, still falls short of recognizing FDA’s own standards of identity and ending the confusion once and for all. That makes efforts such as congressional passage of the DAIRY PRIDE Act all the more essential, he said.