NMPF Ties in National Football League Playoffs with REAL® Seal Efforts
January 10, 2014
Just in time for the playoffs, NMPF is out with a video reminding the public that “real dairy products and football are a great team.” The 26-second YouTube video features DairyUS, the newly created, animated version of the REAL® Seal logo. The video highlights the fact that nachos, dips, and pizza—all made with real cheese—are a great complement to watching football.
NMPF took over management of the REAL® Seal in 2012 and has been promoting the seal heavily on the internet and in social media in recent months. In February, these efforts will focus on Valentine’s Day, and in March they will leverage March Madness and St. Patrick’s Day.