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Farmers Encouraged to Tell Personal Stories to Reintroduce Consumers to Dairy

May 8, 2017

Young woman smiling and petting cows in fieldOver the next few weeks, the Innovation Center for U.S. Dairy – in partnership with dairy farmers through their checkoff – will launch a multi-year, multi-stakeholder proactive campaign that boldly and proudly tells dairy’s stories through people in the industry.

The campaign kicks off on World Milk Day on June 1, and celebrates June Dairy Month through a creative and engaging communications effort. During this time, farmers, cooperatives, brands and other dairy community members will come together to spark connections with consumers by sharing stories that build dairy trust and relevance.

Farmers have some of most credible voices in telling dairy’s story about how milk is produced and the commitment to animal care and environmental stewardship. Visit for more information about the campaign and content farmers can share to reignite the passion people have for nature’s perfect food. Further details about the campaign and how to share its content will come next month.