Following June Dairy Month on the calendar, members of the dairy industry, along with consumers, will spend the hot, muggy days of July celebrating National Ice Cream Month. Started in 1984, then-president Ronald Reagan designated July as the official time of year to acknowledge the importance of ice cream in the U.S.
He also declared the third Sunday of the month (July 15 this year) as National Ice Cream Day. Reagan recognized that ice cream was a fun and nutritious food enjoyed by 90% of the nation's population. President Reagan's proclamation called for all people of the United States to observe these events with "appropriate ceremonies and activities."