NMPF Takes First Steps in Revitalizing the REAL® Seal with New Website
As part of its efforts to revitalize one of the most recognized product symbols in the food industry, NMPF announced last month that the REAL® Seal is undergoing a makeover. The first step in that process involved the launch of a revamped website: www.realseal.com.
The previous website existed primarily as a resource for dairy product manufacturers and marketers interested in putting the REAL® Seal on their packaging. The new website will contain more content to educate consumers about why they should look for the REAL® Seal on the foods they buy, while also continuing to provide information for those companies using the REAL® Seal to enhance their product marketing.
Research has found that 93 percent of consumers know of the REAL® Seal, and that many people find it useful in making buying decisions.
Misbranded Imitation Dairy Products
On May 25, 2012, three United States Senators sent a letter to FDA regarding misbranding of imitation dairy products, and urged them to enforce labeling regulations.
The letter was signed by Senators Coats, Lugar, and Gillibrand. The Senators asked FDA to take immediate action against misbranded and mislabeled non-dairy products that do not meet the federal Standards of Identity for standardized products like "milk", "cheese", "ice cream" and "yogurt".
Additional coverage the Senators' letter was mentioned by DairyReporter.com.