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Providing Assurances Across the Dairy Supply Chain

One of the most obvious trends in marketing today is that consumers are seeking assurances about how their food is produced, and consumer goods companies, as well as restaurants and retailers, are working hard to deliver those assurances. But providing assurances is no longer as easy as generating an image and creating a story. Instead, dairy customers are looking for documented, verifiable evidence that their food is being produced in a responsible manner.

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