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Down a Dark Rabbit Hole

Cultural trends wax and wane, as fads and fashions popular with consumers evolve over time.  Right now the trendy narrative about the conventional practices common across American agriculture – and why those conventions are supposedly suspect – is presenting a real challenge to dairy farmers and, frankly, all mainstream food producers. 

We seem to have stumbled down a rabbit hole into an alternate world where prudent, progressive practices are viewed – at least by some – as problematic, even malicious.

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