For the November CEO's Corner, we have included the presentation that was made October 28, 2014 by President & CEO Jim Mulhern and Chairman Randy Mooney at the NMPF annual meeting in Grapevine, Texas. (Download a PDF version of the remarks.)
If a picture is worth 1,000 words, how much is a video worth, particularly when it’s shared with thousands of others via social media? In terms of the price tag for a farm’s reputation, or even the entire dairy industry, the wrong kind of video can be quite costly indeed. That has been demonstrated, yet again, as animal rights activist group released last month another undercover video depicting improper animal care practices on a dairy farm.