How to Tell a Compelling Story

When I returned to NMPF four years ago to lead the organization, I was initially a bit surprised at the amount of time I was spending on the issue of animal care. Through my many years of work with the dairy producer community, I was well aware of the high level of quality care provided to animals on our nation’s dairy farms. Well cared-for cows are essential to a farm’s future – only healthy cows produce high quality and quantities of milk, the lifeblood of every dairy.


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