Too Much of a Good Thing


When she said that “too much of a good thing can be wonderful,” Mae West might have been referring to food and wine…or perhaps other earthly pleasures.  But she certainly didn’t have in mind what some Europeans are attempting to do with the names of some foods, including many cheeses: corrupting the legitimate concept of tying a food product to its place of origin, by distorting that notion in a way that hurts both consumers and food producers. 


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